Albert t poffenberger (21 risultati)

Hardcover. Condizione: Very Good -. No Jacket. Scuffs, soils and marks on exterior; an average used book. 286 pages. Book.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Hardcover. Condizione: GOOD. NONE. PLEASE NOTE: This item comes from a smoker's apartment. 632 clean, unmarked, tight pages with light tanning on edges and a few small corner creases; light soiling on outer edges of textblock; cover is clean and sturdy with shelf, edge, and corner wear and creased ends of spine; no dust jacket.…

Taschenbuch. Condizione: Neu. Neuware - 'Psychology in Advertising' is a seminal exploration into the intersection of human behavior and commercial communication. Written by Albert T. Poffenberger, a pioneer in the field of applied psychology, this work systematically examines how psychological theories can be utilized to improve the effectiveness of advertising campaigns. Poffenberger delves into the fundamental principles of human perception, memory, and motivation, illustrating how these factors influence a consumer's response to visual and textual messaging.The text covers a wide array of topics, including the laws of attention, the psychology of color and form, and the role of suggestion in shaping consumer desires. By bridging the gap between scientific inquiry and practical business application, the book provides readers with a comprehensive framework for understanding why certain advertisements succeed while others fail. It serves as a foundational resource for students of marketing and psychology alike, offering timeless insights into the mechanics of persuasion and the complexities of the human mind in the marketplace. This work remains a significant contribution to early 20th-century literature on consumer behavior and the evolution of modern advertising strategies.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

Buch. Condizione: Neu. Neuware - 'Psychology in Advertising' is a seminal exploration into the intersection of human behavior and commercial communication. Written by Albert T. Poffenberger, a pioneer in the field of applied psychology, this work systematically examines how psychological theories can be utilized to improve the effectiveness of advertising campaigns. Poffenberger delves into the fundamental principles of human perception, memory, and motivation, illustrating how these factors influence a consumer's response to visual and textual messaging.The text covers a wide array of topics, including the laws of attention, the psychology of color and form, and the role of suggestion in shaping consumer desires. By bridging the gap between scientific inquiry and practical business application, the book provides readers with a comprehensive framework for understanding why certain advertisements succeed while others fail. It serves as a foundational resource for students of marketing and psychology alike, offering timeless insights into the mechanics of persuasion and the complexities of the human mind in the marketplace. This work remains a significant contribution to early 20th-century literature on consumer behavior and the evolution of modern advertising strategies.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

Condizione: Like New. Used - Like New. This is a reproduction of an out of print title. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Leather Bound. Condizione: New. Language: English. Language: English. Presenting an Exquisite Leather-Bound Edition, expertly crafted with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine lends an artistic flair. This masterpiece has been meticulously reprinted in 2024, utilizing the invaluable guidance of the original edition published many years ago in 1917. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - English, Pages: : - 232, Print on Demand. If it is a multi-volume set, then it is only a single volume. We are specialised in Customisation of books, if you wish to opt different color leather binding, you may contact us. This service is chargeable. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. 232 232.…

Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback. Condizione: new. Paperback. "Psychology in Advertising" is a seminal exploration into the intersection of human behavior and commercial communication. Written by Albert T. Poffenberger, a pioneer in the field of applied psychology, this work systematically examines how psychological theories can be utilized to improve the effectiveness of advertising campaigns. Poffenberger delves into the fundamental principles of human perception, memory, and motivation, illustrating how these factors influence a consumer's response to visual and textual messaging.The text covers a wide array of topics, including the laws of attention, the psychology of color and form, and the role of suggestion in shaping consumer desires. By bridging the gap between scientific inquiry and practical business application, the book provides readers with a comprehensive framework for understanding why certain advertisements succeed while others fail. It serves as a foundational resource for students of marketing and psychology alike, offering timeless insights into the mechanics of persuasion and the complexities of the human mind in the marketplace. This work remains a significant contribution to early 20th-century literature on consumer behavior and the evolution of modern advertising strategies.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Condizione: new. Hardcover. "Psychology in Advertising" is a seminal exploration into the intersection of human behavior and commercial communication. Written by Albert T. Poffenberger, a pioneer in the field of applied psychology, this work systematically examines how psychological theories can be utilized to improve the effectiveness of advertising campaigns. Poffenberger delves into the fundamental principles of human perception, memory, and motivation, illustrating how these factors influence a consumer's response to visual and textual messaging.The text covers a wide array of topics, including the laws of attention, the psychology of color and form, and the role of suggestion in shaping consumer desires. By bridging the gap between scientific inquiry and practical business application, the book provides readers with a comprehensive framework for understanding why certain advertisements succeed while others fail. It serves as a foundational resource for students of marketing and psychology alike, offering timeless insights into the mechanics of persuasion and the complexities of the human mind in the marketplace. This work remains a significant contribution to early 20th-century literature on consumer behavior and the evolution of modern advertising strategies.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Leather Bound. Condizione: New. Language: English. Language: English. Presenting an Exquisite Leather-Bound Edition, expertly crafted with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine lends an artistic flair. This masterpiece has been meticulously reprinted in 2025, utilizing the invaluable guidance of the original edition published many years ago in 1925. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - English, Pages:- 666, Print on Demand. If it is a multi-volume set, then it is only a single volume. We are specialised in Customisation of books, if you wish to opt different color leather binding, you may contact us. This service is chargeable. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. 666 666.…