Alexander fraß (11 risultati)

Condizione: New. In English.

Condizione: New. pp. 314.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.…

Taschenbuch. Condizione: Neu. Achieving Brand Loyalty in China through After-Sales Services | With a Particular Focus on the Influences of Cultural Determinants | Alexander Fraß | Taschenbuch | Business Analytics | xxi | Englisch | 2016 | Springer Fachmedien Wiesbaden | EAN 9783658143664 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Gebunden. Condizione: New. In den nahezu 300 Jahren zwischen dem Tod Ferdiands II. und dem Ende des Ersten Weltkriegs vollzog sich auf mehreren Ebenen ein tiefgreifender gesellschaftlicher Wandel. Die grossen Linien dieser Entwicklung Kaerntens vom Ende der Fruehen Neuzeit bis in die Mo.

Condizione: new. Questo è un articolo print on demand.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. 340 pp. Englisch.…

Condizione: New. Print on Demand pp. 314.

Condizione: New. PRINT ON DEMAND pp. 314.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz s individual level value theory is introduced as a beneficial operationalisation approach to cultural mar.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 340 pp. Englisch.…