Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Da: Better World Books Ltd, Dunfermline, Regno Unito
EUR 11,72
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 75,26
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
EUR 83,98
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: As New. Unread book in perfect condition.
Condizione: New.
EUR 96,46
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 700.
Condizione: New. pp. 700.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 96,03
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 700.
Da: Chiron Media, Wallingford, Regno Unito
EUR 94,47
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
EUR 99,77
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 100,20
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2020
ISBN 10: 0367196093 ISBN 13: 9780367196097
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Condizione: New. pp. 660.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2020
ISBN 10: 0367196093 ISBN 13: 9780367196097
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 139,03
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 126,83
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 660.
EUR 104,00
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. Ilan Alon is a Professor of Strategy and International Marketing at the University of Agder, Norway. He is Editor in Chief of International Journal of Emerging Markets and European Journal of International Management. T.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2020
ISBN 10: 0367196093 ISBN 13: 9780367196097
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Da: Revaluation Books, Exeter, Regno Unito
EUR 156,21
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 3rd edition. 639 pages. 9.75x8.00x1.50 inches. In Stock.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2020
ISBN 10: 0367196093 ISBN 13: 9780367196097
Da: Rarewaves.com UK, London, Regno Unito
EUR 131,08
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
EUR 264,39
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 279,91
Quantità: 5 disponibili
Aggiungi al carrelloHardcover. Condizione: New.
EUR 282,87
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 304,46
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 308,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Majestic Books, Hounslow, Regno Unito
EUR 333,40
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.