Da: Ammareal, Morangis, Francia
EUR 8,44
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations.
Lingua: Inglese
Editore: Morgan & Claypool Publishers, 2014
ISBN 10: 1627053239 ISBN 13: 9781627053235
Da: suffolkbooks, Center moriches, NY, U.S.A.
paperback. Condizione: Very Good. Fast Shipping - Safe and Secure 7 days a week!
EUR 31,55
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 31,79
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 35,12
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 37,95
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 39,86
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Chiron Media, Wallingford, Regno Unito
EUR 27,65
Quantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 31,67
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 30,60
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 34,36
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 39,49
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In English.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 37,43
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 43,18
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Springer, New York, NY, U.S.A., 2013
ISBN 10: 1447126793 ISBN 13: 9781447126799
Da: Book Dispensary, Concord, ON, Canada
EUR 56,80
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Very Good. ex-lib w/usual markings, VERY GOOD hardcover, no marks in text; a clean copy, appears unread. Ex-Library.
Da: Rarewaves.com UK, London, Regno Unito
EUR 32,01
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 113,03
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: California Books, Miami, FL, U.S.A.
EUR 115,35
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 22,79
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Seiten: 376 | Sprache: Englisch | Produktart: Bücher | This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 121,20
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 376.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 138,72
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: Springer-Verlag New York Inc, 2011
ISBN 10: 0857293516 ISBN 13: 9780857293510
Da: Revaluation Books, Exeter, Regno Unito
EUR 153,34
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 2011 edition. 373 pages. 9.25x6.25x1.00 inches. In Stock.
EUR 99,65
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Pervasive Advertising | Jörg Müller (u. a.) | Taschenbuch | Human-Computer Interaction Series | x | Englisch | 2013 | Springer | EAN 9781447126799 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 111,53
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous the majority of the world s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: Advertisers who want to understand how new technologies revolutionize their field. Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. Anyone who is interested in how pervasive advertising will shape the future of urban life.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 119,79
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 376.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 186,99
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 177,47
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Like New. Like New. book.