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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Third International Conference on Natural Language Generation (INLG 2004) was held from 14th to 16th July 2004 at Careys Manor, Brockenhurst, UK. Supported by the Association for Computational Linguistics Special - terest Group on Generation,…the conference continued a twenty-year tradition of biennial international meetings on research into natural language generation. Recent conference venues have included Mitzpe Ramon, Israel (INLG 2000) and New York, USA (INLG 2002). It was our pleasure to invite the thriving and friendly NLG research community to the beautiful New Forest in the south of England for INLG 2004. INLG is the leading international conference in the eld of natural language generation. It provides a forum for the presentation and discussion of original research on all aspects of the generation of language, including psychological modelling of human language production as well as computational approaches to the automatic generation of language. This volume includes apaper by the keynote speaker, Ardi Roelofs of the Max Planck Institute for Psycholingu- tics and the F. C. Donders Centre for CognitiveNeuroimaging,18 regular papers reportingthelatestresearchresultsanddirections,and4studentpapersdescr- ing doctoral work in progress. These papers reveal a particular concentration of current research e ort on statistical and machine learning methods, on referring expressions, and on variation in surface realisation. The papers were selected from 46 submissions from all over the world (27 from Europe, 13 from North America, 6 from elsewhere), which were subjected to a rigorous double-blind reviewing process undertaken by our hard-working programme committee.
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Taschenbuch. Condizione: Neu. Natural Language Generation | Third International Conference, INLG 2004, Brockenhurst, UK, July 14-16, 2004, Proceedings | Anja Belz (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2004 | Springer | EAN 9783540223405 | Verantwortliche Person für die EU: Springer Nature Customer Servi…ce Center GmbH, Europaplatz 3, 69115 Heidelberg, productsafety[at]springernature[dot]com | Anbieter: preigu.
Lingua: Tedesco
Editore: Gabler, Betriebswirt.-Vlg Betriebswirtschaftlicher Verlag Gabler Auflage: 2010 (17. November 2009) 2010
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Hardcover. Condizione: gut. Auflage: 2010 (17. November 2009). "Dieses Buch wird seinem Anspruch als umfassendes Überblickskompendium vollauf gerecht. () Viele schöne Beispiele, z.B. Lexware oder SEW Eurodrive, runden den Band ab." "Dem Herausgeber Prof. Dr. Carsten Baumgarth ist es gelungen, aus 32 Beiträgen von 51 hochqualifiz…ierten Spezialisten aus Wissenschaft und Praxis ein einzigartiges Standardwerk zusammen zu tragen und umzusetzen in klares Grundlagenwissen, erfolgversprechende Konzepte und Best-Practice für die Nachvollziehbarkeit." "Ich kann das Buch nur jedem Marketing-, Marken-, Personal- und Vertriebs-Verantwortlichen in B2B-Unternehmen empfehlen, welche ein ganzheitliches Verständnis für die Bedeutung einer starken Marke entwickeln wollen." "Mein TippMit anschaulichen Best-Practice-Beispielen." Rezension Die Markenführung im BtB-Bereich war lange ein Stiefkind der Forschung, weil sich viele Markenspezialisten auf die häufig sehr viel bekannteren Konsumgütermarken konzentiert haben. Deshalb ist es ein besonderer Verdienst von Baumgarth, eine Vielzahl hochqualifizierter Spezialisten aus Wissenschaft und Praxis in diesem Reader versammelt zu haben. Zunächst werden die Besonderheiten und die theoretischen Perspektiven der Markenführung im BtB-Markt transparent aufbereitet. Anschließend werden - handwerklich sehr sauber und stringent - die unterschiedlichen Stellschrauben der Markenführung aufgelistetüber die Positionierung und Strategie, das Branding und die Markenkommunikation bis hin zu den häufig vernachlässigten Punkten der Markenführung nach innen und des Marken-Controllings. Insgesamt ein sehr empfehlenswertes Buch, welches in Forschung/Wissenschaft, aber auch in der Unternehmenspraxis eine breite Aufnahme erfahren wird. Gesamturteilbesonders lesenswert! 5 Sterne Prof. Dr. R. Kreutzer Die Markenführung im BtB-Bereich war lange ein Stiefkind der Forschung, weil sich viele Markenspezialisten auf die häufig sehr viel bekannteren Konsumgütermarken konzentiert haben. Deshalb ist es ein besonderer Verdienst von Baumgarth, eine Vielzahl hochqualifizierter Spezialisten aus Wissenschaft und Praxis in diesem Reader versammelt zu haben. Zunächst werden die Besonderheiten und die theoretischen Perspektiven der Markenführung im BtB-Markt transparent aufbereitet. Anschließend werden - handwerklich sehr sauber und stringent - die unterschiedlichen Stellschrauben der Markenführung aufgelistetüber die Positionierung und Strategie, das Branding und die Markenkommunikation bis hin zu den häufig vernachlässigten Punkten der Markenführung nach innen und des Marken-Controllings. Insgesamt ein sehr empfehlenswertes Buch, welches in Forschung/Wissenschaft, aber auch in der Unternehmenspraxis eine breite Aufnahme erfahren wird. Gesamturteilbesonders lesenswert! In deutscher Sprache. 761 pages. 24 x 17,4 x 3,6 cm.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Third International Conference on Natural Language Generation (INLG 2004) was held from 14th to 16th July 2004 at Careys Manor, Brockenhurst, UK. Supported by the Association for Computational Linguistics Special - terest Group… on Generation, the conference continued a twenty-year tradition of biennial international meetings on research into natural language generation. Recent conference venues have included Mitzpe Ramon, Israel (INLG 2000) and New York, USA (INLG 2002). It was our pleasure to invite the thriving and friendly NLG research community to the beautiful New Forest in the south of England for INLG 2004. INLG is the leading international conference in the eld of natural language generation. It provides a forum for the presentation and discussion of original research on all aspects of the generation of language, including psychological modelling of human language production as well as computational approaches to the automatic generation of language. This volume includes a paper by the keynote speaker, Ardi Roelofs of the Max Planck Institute for Psycholingu- tics and the F. C. Donders Centre for CognitiveNeuroimaging,18 regular papers reportingthelatestresearchresultsanddirections,and4studentpapersdescr- ing doctoral work in progress. These papers reveal a particular concentration of current research e ort on statistical and machine learning methods, on referring expressions, and on variation in surface realisation. The papers were selected from 46 submissions from all over the world (27 from Europe, 13 from North America, 6 from elsewhere), which were subjected to a rigorous double-blind reviewing process undertaken by our hard-working programme committee. 236 pp. Englisch.
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The Third International Conference on Natural Language Generation (INLG 2004) was held from 14th to 16th July 2004 at Careys Manor, Brockenhurst, UK. Supported by the Association for Computational Linguistics Special… - terest Group on Generation, the confer.
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Third International Conference on Natural Language Generation (INLG 2004) was held from 14th to 16th July 2004 at Careys Manor, Brockenhurst, UK. Supported by the Association for Computational Linguistics Special - terest Group on…Generation, the conference continued a twenty-year tradition of biennial international meetings on research into natural language generation. Recent conference venues have included Mitzpe Ramon, Israel (INLG 2000) and New York, USA (INLG 2002). It was our pleasure to invite the thriving and friendly NLG research community to the beautiful New Forest in the south of England for INLG 2004. INLG is the leading international conference in the eld of natural language generation. It provides a forum for the presentation and discussion of original research on all aspects of the generation of language, including psychological modelling of human language production as well as computational approaches to the automatic generation of language. This volume includes apaper by the keynote speaker, Ardi Roelofs of the Max Planck Institute for Psycholingu- tics and the F. C. Donders Centre for CognitiveNeuroimaging,18 regular papers reportingthelatestresearchresultsanddirections,and4studentpapersdescr- ing doctoral work in progress. These papers reveal a particular concentration of current research e ort on statistical and machine learning methods, on referring expressions, and on variation in surface realisation. The papers were selected from 46 submissions from all over the world (27 from Europe, 13 from North America, 6 from elsewhere), which were subjected to a rigorous double-blind reviewing process undertaken by our hard-working programme committee.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 236 pp. Englisch.
