Anthony vu (12 risultati)
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 9,15
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Paperback. Condizione: Brand New. 29 pages. 9.00x6.00x0.07 inches. In Stock.
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Da: California Books, Miami, FL, U.S.A.California Books
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EUR 51,69
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
Editore: Wildtorm Productions
Da: El Boletin, Barcelona, B, SpagnaEl Boletin
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EUR 6,00
EUR 24,00 spedizioneSpedito da Spagna a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloBuen estado, formato 6,5 x 9 cm.
Editore: Wildtorm Productions
Da: El Boletin, Barcelona, B, SpagnaEl Boletin
Contatta il venditoreVenditore con 5 stelleCondizione: Usato
EUR 6,00
EUR 24,00 spedizioneSpedito da Spagna a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloBuen estado, formato 6,5 x 9 cm.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 39,99
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, Santa Clara University, language: English, abstract: Purchased in 2010 by 3G Capital Manageme…nt, BK became privately owned with a single business corporate strategy. Immediately, the new ownership group set out to make impactful company-wide changes. The first change was the elimination of the firm's 'King' mascot in 2011, which was seen as edgy and targeted towards young men in their teens and twenties. The new phase, which began earlier this year, consists of a drastic change in overall brand strategy to reposition BK as a broad and appealing restaurant in the QSR industry. To attract a wider audience, such as women and health-conscious customers, BK has added a significant amount of menu items including smoothies, coffee drinks, and salads. Furthermore, it has set out to remodel around 1,500 restaurants. In place of the previous mascot, BK has enlisted A-list celebrities (i.e., David Beckham and Selma Hayek) to advertise its products. Another strategy that they plan to implement is to sell almost all of its 1,300 corporate stores to franchise stores in an effort to protect itself from commodity-cost swings and fixed costs.With significant competition from both current as well as fast-growing QSRs (i.e., Five Guys Burgers and Fries, Panera Bread, and Chipotle Mexican Grill), BK's recent moves have been perceived as imitating the leader, McDonald's, rather than differentiating the company. While it remains to be seen whether or not the strategy is enough to grow the business, a potential concern is whether 3G Capital Management is looking for long-term growth or settling for marginal growth in the short-term to fund their exit from the company by going back to a public entity.The current strategy conveys that BK is in 'catch-up' mode instead of trying to distinguish itself as a premier QSR. Considering both internal and external factors, the firm needs to win back and increase its customer base as the way to grow its business. To do this, some recommendations for BK in the short-term are to introduce a happy hour that includes an accommodating menu of new products, offer nutritious kid's meals that are part of a healthy, balanced diet, and launch an online ordering system for customers to pre-order meals for pick-up. In the longer-term, we suggest BK buy out the highest performing franchises to gain additional streams of revenue, implement an incentive program to reward the best franchise stores, and start a high density delivery service.
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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EUR 159,65
EUR 29,14 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Lingua: Inglese
Editore: Institute of East Asian Studies, Berkeley, CA, U.S.A., 1988
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- Prima edizione
Da: RareNonFiction, IOBA, Ladysmith, BC, CanadaRareNonFiction, IOBA
Contatta il venditoreVenditore con 5 stelleMembro dell’associazione: IOBA
Condizione: Usato - Buono
EUR 173,79
EUR 17,30 spedizioneSpedito da Canada a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Good. First Edition. xvi, 381 pages. Map. Footnotes. "A very illuminating account of the suffering of one southern Vietnamese among perhaps hundreds of thousands who were confined to 'reeducation' camps by the country's communist authorities after the fall of Saigon in 1975. Unlike other reporters about re…education camps, Tran Tri Vu's skill and sensitivity make him an extraordinary observer, enabling the reader to sense each numbing day with tangible intensity." - Foreword. Moderate foxing to edges. Date stamped atop half-title page otherwise unmarked with moderate wear. Binding tight. A sound copy of this important and fascinating chronicle.
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- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand pp. 104 424:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Matte Lam.
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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EUR 87,67
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Condizione: New. Print on Demand pp. 104.
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- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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EUR 84,48
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: New. PRINT ON DEMAND pp. 104.
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- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 39,99
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, Santa Clara University, language: English, abstract: Purchased in 2010 by 3G Capi…tal Management, BK became privately owned with a single business corporate strategy. Immediately, the new ownership group set out to make impactful company-wide changes. The first change was the elimination of the firm¿s ¿King¿ mascot in 2011, which was seen as edgy and targeted towards young men in their teens and twenties. The new phase, which began earlier this year, consists of a drastic change in overall brand strategy to reposition BK as a broad and appealing restaurant in the QSR industry. To attract a wider audience, such as women and health-conscious customers, BK has added a significant amount of menu items including smoothies, coffee drinks, and salads. Furthermore, it has set out to remodel around 1,500 restaurants. In place of the previous mascot, BK has enlisted A-list celebrities (i.e., David Beckham and Selma Hayek) to advertise its products. Another strategy that they plan to implement is to sell almost all of its 1,300 corporate stores to franchise stores in an effort to protect itself from commodity-cost swings and fixed costs.With significant competition from both current as well as fast-growing QSRs (i.e., Five Guys Burgers and Fries, Panera Bread, and Chipotle Mexican Grill), BK¿s recent moves have been perceived as imitating the leader, McDonald¿s, rather than differentiating the company. While it remains to be seen whether or not the strategy is enough to grow the business, a potential concern is whether 3G Capital Management is looking for long-term growth or settling for marginal growth in the short-term to fund their exit from the company by going back to a public entity.The current strategy conveys that BK is in ¿catch-up¿ mode instead of trying to distinguish itself as a premier QSR. Considering both internal and external factors, the firm needs to win back and increase its customer base as the way to grow its business. To do this, some recommendations for BK in the short-term are to introduce a happy hour that includes an accommodating menu of new products, offer nutritious kid¿s meals that are part of a healthy, balanced diet, and launch an online ordering system for customers to pre-order meals for pick-up. In the longer-term, we suggest BK buy out the highest performing franchises to gain additional streams of revenue, implement an incentive program to reward the best franchise stores, and start a high density delivery service.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.
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- Print on Demand
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 39,99
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Burger King: Changing or Imitating? | Analysis of Burger King's Re-strategy | Anthony Vu (u. a.) | Taschenbuch | 104 S. | Englisch | 2013 | GRIN Verlag | EAN 9783656345558 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preig…u Print on Demand.
