Anuradha mathan (8 risultati)

Condizione: New. pp. 200.

Taschenbuch. Condizione: Neu. Children in Indian Television Commercials : A Gender Perspective | Anuradha Mathan | Taschenbuch | 200 S. | Englisch | 2015 | SPS | EAN 9783639702774 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advertisements on Indian television today seem to be insensitive and hold on to the traditional and stereotypical images of women. Majority of women, both in the rural and urban areas do not confine themselves to the home; they play an active role outside of their homes too. Examining the roles of female children in commercials convey that women are still inferior to men. Media portrayal of the girl child is limited in the view it presents to children. Unfortunately the media / advertising still perpetuate the dominating male as the voice of authority and the invisibility of women in media and society. Taking into consideration, the quantity of time children spend watching television programs, and the fact that their gender behaviors have been shown to be influenced by television, the absence of a 'total' female image (human) is of relevance for those concerned with challenging gender based stereotypes in their search for equality among the sexes. It is important that advertisers are sensitive to the hopes, aspirations, opportunities and capabilities of women in society. 200 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advertisements on Indian television today seem to be insensitive and hold on to the traditional and stereotypical images of women. Majority of women, both in the rural and urban areas do not confine themselves to the home; they play an active role outside of their homes too. Examining the roles of female children in commercials convey that women are still inferior to men. Media portrayal of the girl child is limited in the view it presents to children. Unfortunately the media / advertising still perpetuate the dominating male as the voice of authority and the invisibility of women in media and society. Taking into consideration, the quantity of time children spend watching television programs, and the fact that their gender behaviors have been shown to be influenced by television, the absence of a 'total' female image (human) is of relevance for those concerned with challenging gender based stereotypes in their search for equality among the sexes. It is important that advertisers are sensitive to the hopes, aspirations, opportunities and capabilities of women in society.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mathan AnuradhaThe author is an academician in the field of communication with twenty years of teaching experience. She is an Assistant Professor in the Department of Journalism and Mass Communication at a Government University in In.…

Condizione: New. Print on Demand pp. 200.

Condizione: New. PRINT ON DEMAND pp. 200.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Advertisements on Indian television today seem to be insensitive and hold on to the traditional and stereotypical images of women. Majority of women, both in the rural and urban areas do not confine themselves to the home; they play an active role outside of their homes too. Examining the roles of female children in commercials convey that women are still inferior to men. Media portrayal of the girl child is limited in the view it presents to children. Unfortunately the media / advertising still perpetuate the dominating male as the voice of authority and the invisibility of women in media and society. Taking into consideration, the quantity of time children spend watching television programs, and the fact that their gender behaviors have been shown to be influenced by television, the absence of a 'total' female image (human) is of relevance for those concerned with challenging gender based stereotypes in their search for equality among the sexes. It is important that advertisers are sensitive to the hopes, aspirations, opportunities and capabilities of women in society.OmniScriptum SRL, Str. Armeneasca 28/1, office 1, 2012 Chisinau 200 pp. Englisch.…