Arto lindblom (57 risultati)
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Da: Books Puddle, New York, U.S.A.Books Puddle
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EUR 57,32
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Condizione: New. 1st ed. 2023 edition NO-PA16APR2015-KAP.
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Da: Basi6 International, Irving, U.S.A.Basi6 International
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EUR 62,41
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Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 55,16
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Da: Rarewaves.com USA, London, Regno UnitoRarewaves.com USA
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EUR 65,31
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Paperback. Condizione: New. 1st ed. 2023. Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Althou…gh it sounds like an attractive way to "nudge" customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: · Identify various cues in a retailing setting · Categorise cues into different groups · Explain how cues affect consumers when they make their daily choices· Understand the multisensory nature of retail stores and the meaning of cue (in)congruence· Describe how consumers are likely to respond differently to cue combinations than single cues· Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.
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- Prima edizione
Da: Grand Eagle Retail, Bensenville, U.S.A.Grand Eagle Retail
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EUR 68,73
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Paperback. Condizione: new. Paperback. Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although…it sounds like an attractive way to nudge customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: Identify various cues in a retailing setting Categorise cues into different groups Explain how cues affect consumers when they make their daily choices Understand the multisensory nature of retail stores and the meaning of cue (in)congruence Describe how consumers are likely to respond differently to cue combinations than single cues Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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EUR 60,57
EUR 13,87 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In English.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 68,30
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Condizione: New.
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Da: California Books, Miami, U.S.A.California Books
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EUR 92,06
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Condizione: New.
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Da: Kennys Bookstore, Olney, U.S.A.Kennys Bookstore
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EUR 84,45
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Condizione: New.
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 91,36
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Paperback. Condizione: Brand New. revised edition. 237 pages. 9.00x6.00x0.75 inches. In Stock.
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Da: Books Puddle, New York, U.S.A.Books Puddle
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EUR 109,03
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Condizione: New.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 102,57
EUR 10,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. 2026. paperback. . . . . .
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 117,82
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Paperback. Condizione: Brand New. 200 pages. 8.27x5.83x9.21 inches. In Stock.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 64,19
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what…actually influenced their choices. Although it sounds like an attractive way to 'nudge' customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, youwill be able to: Identify various cues in a retailing setting Categorise cues into different groups Explain how cues affect consumers when they make their daily choices Understand the multisensory nature of retail stores and the meaning of cue (in)congruence Describe how consumers are likely to respond differently to cue combinations than single cues Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.
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Da: preigu, Osnabrück, Germaniapreigu
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EUR 59,30
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Sensory Marketing in Retail | An Introduction to the Multisensory Nature of Retail Stores | Arto Lindblom | Taschenbuch | xv | Englisch | 2023 | Springer | EAN 9783031475146 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]spring…er[dot]com | Anbieter: preigu.
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Da: Kennys Bookstore, Olney, U.S.A.Kennys Bookstore
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EUR 127,30
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Condizione: New. 2026. paperback. . . . . . Books ship from the US and Ireland.
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- Prima edizione
Da: AussieBookSeller, Truganina, AustraliaAussieBookSeller
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 103,01
EUR 32,11 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although…it sounds like an attractive way to nudge customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: Identify various cues in a retailing setting Categorise cues into different groups Explain how cues affect consumers when they make their daily choices Understand the multisensory nature of retail stores and the meaning of cue (in)congruence Describe how consumers are likely to respond differently to cue combinations than single cues Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 60,56
EUR 75,25 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. 1st ed. 2023. Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Althou…gh it sounds like an attractive way to "nudge" customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: · Identify various cues in a retailing setting · Categorise cues into different groups · Explain how cues affect consumers when they make their daily choices· Understand the multisensory nature of retail stores and the meaning of cue (in)congruence· Describe how consumers are likely to respond differently to cue combinations than single cues· Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 80,24
EUR 61,80 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, r…etail business models are becoming fully omnichannel.This textbook provides a strategic approach to modern omnichannel retailing, its content, and its logic. It offers students the chance to create a strategic business plan that helps retailers make strategic choices and decisions that enable or facilitate the transition to omnichannel operations and the effective management of an omnichannel business.It addresses key topics, including:Customer journey and customer experienceBusiness models and service conceptsRevenue streamsRetail mix decisionsPhysical and digital channelsChannel management and integrationMetricsAlso offering a glossary-style overview of more than 200 key retail industry concepts, this book provides students with a comprehensive understanding of omnichannel retail, forming a solid foundation for managing and further developing retail business operations across physical and digital channels.
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Da: preigu, Osnabrück, Germaniapreigu
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EUR 72,75
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Omnichannel Retail | A Strategic Approach for Planning and Decision Making | Arto Lindblom (u. a.) | Taschenbuch | xvii | Englisch | 2026 | Springer | EAN 9783032097446 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[do…t]com | Anbieter: preigu.
Collaborative Value Co-creation in the Platform Economy
Smedlund, Anssi (EDT); Lindblom, Arto (EDT); Mitronen, Lasse (EDT)
Lingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
- Rilegato
Da: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
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EUR 146,90
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Condizione: New.
Lingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
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Da: California Books, Miami, U.S.A.California Books
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EUR 149,26
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Condizione: New.
Lingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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EUR 139,93
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Condizione: New. In.
Lingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 139,93
EUR 13,87 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
Collaborative Value Co-creation in the Platform Economy
Smedlund, Anssi (EDT); Lindblom, Arto (EDT); Mitronen, Lasse (EDT)
Lingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
- Rilegato
Da: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 154,05
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Condizione: As New. Unread book in perfect condition.
Collaborative Value Co-creation in the Platform Economy
Smedlund, Anssi (EDT); Lindblom, Arto (EDT); Mitronen, Lasse (EDT)
Lingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
- Rilegato
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 139,92
EUR 17,36 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
Collaborative Value Co-creation in the Platform Economy
Smedlund, Anssi (EDT); Lindblom, Arto (EDT); Mitronen, Lasse (EDT)
Lingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
- Rilegato
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 155,15
EUR 17,36 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
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Da: Books Puddle, New York, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 171,15
EUR 3,46 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New. pp. 280.
Lingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
- Rilegato
Da: Books Puddle, New York, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 184,95
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Condizione: New.
Altre immaginiLingua: Inglese
Editore: Springer 2018
Serie: Translational Systems Sciences, Libro 13 di 38. Libro 13 di 38 - Translational Systems Sciences
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Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 122,10
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Collaborative Value Co-creation in the Platform Economy | Anssi Smedlund (u. a.) | Taschenbuch | Translational Systems Sciences | xii | Englisch | 2018 | Springer | EAN 9789811342813 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[…at]springer[dot]com | Anbieter: preigu.
