Condizione: good. USED book in GOOD condition. Great binding, pages and cover show normal signs of wear from use.
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: University of Texas Press April 2015, 2015
ISBN 10: 0292772548 ISBN 13: 9780292772540
Da: A Cappella Books, Inc., Atlanta, GA, U.S.A.
Trade Paperback. Condizione: Very Good.
Lingua: Inglese
Editore: University of Texas Press, US, 2015
ISBN 10: 0292772548 ISBN 13: 9780292772540
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 29,64
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions.Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
Da: Kuba Libri, Prague, Repubblica Ceca
EUR 17,67
Quantità: 1 disponibili
Aggiungi al carrelloSoft cover. Condizione: New.
Lingua: Inglese
Editore: MU - University of Texas Press, 2015
ISBN 10: 0292772548 ISBN 13: 9780292772540
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 28,49
Quantità: 2 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
EUR 25,41
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers . No Dust Jacket.
Lingua: Inglese
Editore: New York University Press 8/1/2014, 2014
ISBN 10: 0814760996 ISBN 13: 9780814760994
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. Making Media Work: Cultures of Management in the Entertainment Industries. Book.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 35,36
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 32,65
Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Revaluation Books, Exeter, Regno Unito
EUR 26,72
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 319 pages. 9.00x6.00x1.00 inches. In Stock.
Lingua: Inglese
Editore: New York University Press, US, 2014
ISBN 10: 0814760996 ISBN 13: 9780814760994
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
EUR 40,81
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers-"the suits"-who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners-artists, talent scouts, performers, directors, show runners, and more-in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 30,05
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. 2015. paperback. . . . . .
Da: Anybook.com, Lincoln, Regno Unito
EUR 26,86
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780292772540.
Da: Anybook.com, Lincoln, Regno Unito
EUR 27,83
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Water damaged. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780814760994.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 42,30
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Alhambra Books, Edmonton, AB, Canada
EUR 14,08
Quantità: 1 disponibili
Aggiungi al carrelloSoft cover. Condizione: Very Good. 330 pp, index.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 38,57
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
Condizione: New. 2015. paperback. . . . . . Books ship from the US and Ireland.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 28,49
Quantità: 2 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Majestic Books, Hounslow, Regno Unito
EUR 43,31
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 336.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 41,89
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Aims to provide a deeper and more nuanced understanding of management within the entertainment industries. This book traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media. Editor(s): Johnson, Derek; Kompare, Derek; Santo, Avi. Series: Critical Cultural Communication. Num Pages: 336 pages, 4 black & white illustrations. BIC Classification: KNS; KNT. Category: (G) General (US: Trade). Dimension: 151 x 230 x 21. Weight in Grams: 438. . 2014. Paperback. . . . .
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 52,35
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 41,20
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Chiron Media, Wallingford, Regno Unito
EUR 37,20
Quantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 37,78
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 37,79
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Lingua: Inglese
Editore: New York University Press NYU Press, 2014
ISBN 10: 0814760996 ISBN 13: 9780814760994
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 336.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 51,32
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Aims to provide a deeper and more nuanced understanding of management within the entertainment industries. This book traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media. Editor(s): Johnson, Derek; Kompare, Derek; Santo, Avi. Series: Critical Cultural Communication. Num Pages: 336 pages, 4 black & white illustrations. BIC Classification: KNS; KNT. Category: (G) General (US: Trade). Dimension: 151 x 230 x 21. Weight in Grams: 438. . 2014. Paperback. . . . . Books ship from the US and Ireland.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 44,77
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.