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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Lingua: Inglese
Editore: Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Lingua: Inglese
Editore: Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Da: Wonder Book, Frederick, MD, U.S.A.
Membro dell'associazione: ABAA ILAB
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 2,69
Spedizione EUR 6,47
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Lingua: Inglese
Editore: Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 5,45
Spedizione EUR 5,77
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
-
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Lingua: Inglese
Editore: Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 5,45
Spedizione EUR 5,77
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
-
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Lingua: Inglese
Editore: Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 5,45
Spedizione EUR 5,77
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Da: Gulf Coast Books, Cypress, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: New.
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Da: El Gato de Papel, MOUNTAINSIDE, NJ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
Hardcover. Condizione: New. Condizione sovraccoperta: New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.
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Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 23,99
Spedizione EUR 2,25
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 24,62
Spedizione EUR 2,25
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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The Online Advertising Playbook
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 32,01
Spedizione EUR 7,50
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. xvi + 302 Illus.
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Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 25,73
Spedizione EUR 17,32
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 30,56
Spedizione EUR 13,83
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
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Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 27,12
Spedizione EUR 17,32
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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The Online Advertising Playbook
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. xvi + 302.
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The Online Advertising Playbook Proven Strategies and Tested Tactics from the Advertising Research Foundation
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 39,55
Spedizione EUR 11,55
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 320 pages. 9.25x6.50x1.25 inches. In Stock.
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Job Creation and the Economic Stimulus Package: August 1978 (Classic Reprint)
Da: Forgotten Books, London, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 15,72
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Print on Demand. This book delves into the intricacies of job creation initiatives, providing insights into the complexities of job market dynamics. The author skillfully elucidates concepts like direct, indirect, and induced employment, using real-world examples to illustrate their impact on local economies. The book explores the intricate interplay between federal stimulus packages and socioeconomic factors, shedding light on how these policies affect different demographic groups and geographical regions. It delves into critical issues such as substitution and capital crowding effects, examining how they influence the overall efficacy of job creation programs. The author's analysis extends beyond mere theory, presenting empirical estimates and case studies to support their arguments. Ultimately, this book serves as a valuable resource for policymakers, economists, and anyone seeking a deeper understanding of how job creation strategies shape our economic landscape. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation
Da: LiLi - La Liberté des Livres, CANEJAN, Francia
Valutazione del venditore 5 su 5 stelle
EUR 5,99
Spedizione EUR 65,00
Spedito da Francia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: fair. Le livre peut montrer des signes d'usure dus a son utilisation : des defauts esthetiques tels que des rayures, des bosses, des coins endommages ou porter des annotations, peut avoir des traces d'humidite. Certaines pieces peuvent etre manquantes. vendeur professionnel; envoi soigne dans les 24/48h.
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EUR 23,61
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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EUR 35,95
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloGebunden. Condizione: New.
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Job Creation and the Economic Stimulus Package
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 18,84
Spedizione EUR 7,50
Spedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand pp. 72.
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Job Creation and the Economic Stimulus Package
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. Print on Demand pp. 72.
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Job Creation and the Economic Stimulus Package
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 19,75
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 72.
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Simulated Control Groups and the Evaluation of Job-Creation Programs
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 25,02
Spedizione EUR 7,50
Spedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand pp. 70.
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Job Creation and the Economic Stimulus Package
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 33,40
Spedizione EUR 7,50
Spedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand pp. 72.
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Job Creation and the Economic Stimulus Package
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. Print on Demand pp. 72.
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The Online Advertising Playbook Proven Strategies and Tested Tactics from the Advertising Research Foundation
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 31,78
Spedizione EUR 11,55
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 320 pages. 9.25x6.50x1.25 inches. In Stock. This item is printed on demand.
