Berg friederike (56 risultati)
Altre immaginiPatchwork. Friederike Kohlhaussen. [Fotos Reinhard Berg]
Kohlhaußen, Friederike (Mitwirkender) und Reinhard (Mitwirkender) Berg :
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Da: Wimbauer Buchversand, Hagen, NRW, GermaniaWimbauer Buchversand
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Pp. Condizione: Befriedigend. 144 S. : überwiegend Ill. und graph. Darst. ; 27 cm folienkaschiertes exBibliotheksexemplar mit den üblichen Stempeln/Signaturen, Kanten berieben / bestossen, Rücken angerissen, Fleckchen/angegilbt /// Standort Wimregal SOL-20.454 ISBN 9783824104598 Sprache: Deutsch Gewicht in Gramm: 715.

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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2015 in the subject Business economics - Company formation, Business Plans, grade: 1,6, University of Cooperative Education Ravensburg, language: English, abstract: This paper shows the implementation of the business mo…del Canvas with reference to a specific example. It describes how we came up with the idea of the new start-up company which, is called 'Strumpfbody'.In the 19th-century machine-made cotton stockings became available for women. After World War I (1914-1918) short skirts were fashionable and long silk stockings were worn again. With the discovery and ultimate use of Dupont Nylon in the late '30s and early '40s, the primacy of silk in women's hosiery waned. Silk was ultimately replaced by nylon after the war. Nylon stockings which became popular after World War II (1939-1945) and completely replaced the silk stocking usually had seams until the late 1960s. They were knitted flat and 'fully fashioned' which means that they were shaped to fit the leg like modern sweaters. By decreasing the number of stitches as the stocking was knit towards the ankle, a garment was created that was 'knit to fit'. By the early sixties, 'fully fashioned' or seamed stockings were rapidly replaced by the modern reinforced heel and toe seamless stockings.In the 1960s when skirts were worn very short, many women began to wear tights (pantyhose) instead of stockings. To show, 'a bit of stocking', was no longer accepted and while stockings fought for market share by becoming extremely long, they became nearly extinct as pantyhose gained in popularity. 'For much of the 20th century, pantyhose were an essential component of any polished woman's outfit. But then, many Gen X and Boomers stopped wearing pantyhose years ago, dismissing them as uncomfortable and easily ruined by runs. Most Millennial women have never even worn them, and thanks to more casual office wear, they don't need to in most offices.' The majority of the leading brands of pantyhose and nylons in the United States have to struggle with this development. Therefore the market needs a new innovation, which will be described in the following paper.

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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2019 in the subject Business economics - Information Management, grade: 4.0, , language: English, abstract: The personal motivation selecting this capstone project topic goes back to 2014. I visited Otto Dotzauer's fact…ory with my undergraduate study group in a small town in Saxony, South-East Germany. The company consists of an office and one factory hall which has a few types of machinery that operate in an old traditional way and with less automation.Despite Meinels Stick and Designerspitzen Plauen GmbH, it is one of three companies in this region that preserves the German textile heritage. The products of Otto Dotzauer are considered as traditional craftsmanship.

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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2019 in the subject Business economics - Company formation, Business Plans, grade: 4.0, , language: English, abstract: 'What do you dream will happen by 2025 ' 'That fewer people will have to say goodbye too soon to peo…ple that they love.'' Theranos, a healthcare start-up, that promised to revolutionize blood testing, diagnoses, and the treatment of diseases, that was founded by Elizabeth Holmes, a Stanford dropout, in 2003, when she was just 19 years old.Elizabeth Holmes was named one of the richest women and youngest self-made female billionaire in the United States by Forbes. She had a 50 % stake in Theranos, worth $4.5 billion, which was valued at $9 billion at that point. She was compared to the geniuses of Western culture like Archimedes and Beethoven. After fifteen years of operating Theranos, it turned out; 'Holmes was just another start-up scammer who used blustery talk and an unclear vision of her product to sell investors on a relatively flimsy concept'.

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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2019 in the subject Business economics - Information Management, grade: 4.0, , language: English, abstract: In this case study, the fashion retail industry its technological adaptability is analyzed in terms of which pr…oblems are going to be solved as well as how can startup help to solve the challenges the industry encounters. Through a newspaper article, the four major problems and potential solutions could be identified. A discussion about course-related content and the industry's problems identified opportunities.The theoretical framework of research about return rates as the identified major problem in the fashion industry analyzes by evaluating the technological product of startups and how it really benefits the fashion brands and retailers.

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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2018 in the subject Business economics - Miscellaneous, grade: very good, , language: English, abstract: This paper gives an executive summary and a generated marketing strategy of the visual commerce startup that is ca…lled Virtual Glutton (VG). The executive summary incorporates a brief overview of the company, its legal structure, its target market, its business model, its human resources, its marketing and sales, its financial summary, its technology as well as its research and development (R&D). It is initiated to use as a pitch deck. The research about the marketing strategy describes instruments using the example of Virtual Glutton to explain how to build a superior strategy and how to increase the number of customers.

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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Neuware - Master's Thesis from the year 2020 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 4.0, , language: English, abstract: The main objective of this study is to examine whether Gen Z's demands will impact the labor market in NYC. Further, if it does, how wil…l Generation Z impact the way this economy functions. The study also examines which industries and how they would be affected.The study examines how Gen Z's demands impact the future of NYC's labor market. It will define development of NYC's economy based on Gen Z's digital affinity on the work environment, developments in regards to the work flexibility, and developments that appear due to the Zers' entrepreneurial spirit. The trends will subsequently affect New York City's work environment of today, the structure of the industrial cluster, and the structure, which is shaped by industry giants, of how we operate today.Generation Z is entering New York City's workforce and is about to substitute the Baby Boomer Generation. New York City's labor market is not prepared for this change. It is the first generation that has grown up with the constant presence of the internet and the rise of social media, which makes it unique in comparison to other generations in the workforce. This study will identify the impact of Generation Z's work expectations on New York City's economy by conducting mixed methods with in-depth interviews with Zers that live in New York City. It focuses on the areas of digital affinity, work flexibility, and the entrepreneurial spirit. It is expected that New York City will faces enormous and not, in the short-term, solvable challenges.

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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 96 pages. German language. 5.83x0.23x8.27 inches. In Stock.

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Da: California Books, Miami, FL, U.S.A.California Books
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Da: California Books, Miami, FL, U.S.A.California Books
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Da: Wegmann1855, Zwiesel, GermaniaWegmann1855
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Taschenbuch. Condizione: Neu. Neuware -Wissenschaftliche Studie aus dem Jahr 2015 im Fachbereich BWL - Handel und Distribution, Note: 1,5, Duale Hochschule Baden-Württemberg, Ravensburg, früher: Berufsakademie Ravensburg, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist die Analyse von Zusatzartikeln auf einer Verkaufsfläche v…om stationären Textileinzelhandel. Es werden auf Basis der Studiendaten Schlüsselfragen über den Umfang von Zusatzartikeln auf einer Verkaufsfläche, den Ort der Warenpräsentation und -platzierung sowie den Zusammenhang zwischen Einkaufswert und Anteil der Zusatzverkäufe geklärt. Darauf aufbauend werden die Hypothese erörtert und Handlungsempfehlungen für das Kooperationsunternehmen erstellt.Zunächst wird ein Überblick über die Sortimentssystematik und insbesondere die Funktionen der Zusatzartikel dargelegt. Es folgen eine Einführung in den Vertrieb, die speziell den stationären Textileinzelhandel und den Internethandel beschreibt, sowie die Darstellung der Untersuchungsmethoden, das Eye-Tracking und die Observation. Daran schließt die empirische Untersuchung an.Für die Umsatzeinbußen im stationären Textileinzelhandel in Deutschland werden neben äußerlichen Faktoren, wie steigende Konkurrenz durch den Internethandel, auch die innerlichen Faktoren führten analysiert. In einer Studie der Münchner Management-Beratung Batten&Company stellte sich heraus, dass in 90% der Beratungsgespräche keine Zusatzverkäufe angeregt werden. Angenommen ein Zusatzartikel kostet 10EUR. Dann könnte der Einzelhandel bei hundert Kunden am Tag bis zu 900EUR mehr verdienen - laut Studie -, wenn jeder dieser Kunden ein Zusatzartikel kauft. Wird dieser Wert auf das Jahr berechnet, würde jeder Einzelhandelsbetrieb bis zu 282.600EUR allein durch Zusatzartikel umsetzen. Dazu müssten sich diese Artikel jedoch selbst verkaufen. Eine Selbstvermarktung dieses Sortimentsbereiches ist nur durch eine kundenorientierte Warenpräsentation und -platzierung möglich.

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Da: California Books, Miami, FL, U.S.A.California Books
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Da: Antiquariat Peda, Landsberg, Hohenthurm, SA, GermaniaAntiquariat Peda
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Condizione: Sehr gut. 144 S. : überwiegend Ill. und graph. Darst., mit zahlr. farbigen Abbildungen / Fotos, Zustand: geringe Lagerspuren, sehr gutes Exemplar. Friederike Kohlhaussen. Fotos Reinhard Berg. CP 22 ISBN 9783824104598 Sprache: Deutsch Gewicht in Gramm: 880 Pp., 27 cm, Hardcover/Pappeinband.

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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 39,99
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Wissenschaftliche Studie aus dem Jahr 2015 im Fachbereich BWL - Handel und Distribution, Note: 1,5, Duale Hochschule Baden-Württemberg, Ravensburg, früher: Berufsakademie Ravensburg, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist die Analyse v…on Zusatzartikeln auf einer Verkaufsfläche vom stationären Textileinzelhandel. Es werden auf Basis der Studiendaten Schlüsselfragen über den Umfang von Zusatzartikeln auf einer Verkaufsfläche, den Ort der Warenpräsentation und -platzierung sowie den Zusammenhang zwischen Einkaufswert und Anteil der Zusatzverkäufe geklärt. Darauf aufbauend werden die Hypothese erörtert und Handlungsempfehlungen für das Kooperationsunternehmen erstellt.Zunächst wird ein Überblick über die Sortimentssystematik und insbesondere die Funktionen der Zusatzartikel dargelegt. Es folgen eine Einführung in den Vertrieb, die speziell den stationären Textileinzelhandel und den Internethandel beschreibt, sowie die Darstellung der Untersuchungsmethoden, das Eye-Tracking und die Observation. Daran schließt die empirische Untersuchung an.Für die Umsatzeinbußen im stationären Textileinzelhandel in Deutschland werden neben äußerlichen Faktoren, wie steigende Konkurrenz durch den Internethandel, auch die innerlichen Faktoren führten analysiert. In einer Studie der Münchner Management-Beratung Batten&Company stellte sich heraus, dass in 90% der Beratungsgespräche keine Zusatzverkäufe angeregt werden. Angenommen ein Zusatzartikel kostet 10EUR. Dann könnte der Einzelhandel bei hundert Kunden am Tag bis zu 900EUR mehr verdienen - laut Studie -, wenn jeder dieser Kunden ein Zusatzartikel kauft. Wird dieser Wert auf das Jahr berechnet, würde jeder Einzelhandelsbetrieb bis zu 282.600EUR allein durch Zusatzartikel umsetzen. Dazu müssten sich diese Artikel jedoch selbst verkaufen. Eine Selbstvermarktung dieses Sortimentsbereiches ist nur durch eine kundenorientierte Warenpräsentation und -platzierung möglich.

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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2015 in the subject Business economics - Company formation, Business Plans, grade: 1,6, University of Cooperative Education Ravensburg, language: English, abstract: This paper shows the implementation of… the business model Canvas with reference to a specific example. It describes how we came up with the idea of the new start-up company which, is called 'Strumpfbody'.In the 19th-century machine-made cotton stockings became available for women. After World War I (1914-1918) short skirts were fashionable and long silk stockings were worn again. With the discovery and ultimate use of Dupont Nylon in the late '30s and early '40s, the primacy of silk in women's hosiery waned. Silk was ultimately replaced by nylon after the war. Nylon stockings which became popular after World War II (1939-1945) and completely replaced the silk stocking usually had seams until the late 1960s. They were knitted flat and 'fully fashioned' which means that they were shaped to fit the leg like modern sweaters. By decreasing the number of stitches as the stocking was knit towards the ankle, a garment was created that was 'knit to fit'. By the early sixties, 'fully fashioned' or seamed stockings were rapidly replaced by the modern reinforced heel and toe seamless stockings.In the 1960s when skirts were worn very short, many women began to wear tights (pantyhose) instead of stockings. To show, 'a bit of stocking', was no longer accepted and while stockings fought for market share by becoming extremely long, they became nearly extinct as pantyhose gained in popularity. 'For much of the 20th century, pantyhose were an essential component of any polished woman's outfit. But then, many Gen X and Boomers stopped wearing pantyhose years ago, dismissing them as uncomfortable and easily ruined by runs. Most Millennial women have never even worn them, and thanks to more casual office wear, they don't need to in most offices.' The majority of the leading brands of pantyhose and nylons in the United States have to struggle with this development. Therefore the market needs a new innovation, which will be described in the following paper. 88 pp. Englisch.

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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 42,95
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Duale Hochschule Baden-Württemberg, Ravensburg, früher: Berufsakademie Ravensburg, Sprache: Deutsch, Abstract: In Zeiten schrumpfender Limits in der Orderplan…ung wird es für die Textileinzelhändler zunehmend schwieriger sich für ein hohes Ordervolumen im Bereich der Never-Out-of-Stock(NOS)-Artikel durchzudringen. Der Kunde stellt den Textileinzelhandel vor immer größer werdende Herausforderungen. Seine Ansprüche zielen auf ein aufregendes und strukturiertes Sortiment, sowie eine schnell drehende Fläche ab. Zu diesem Sortiment zählt nicht unbedingt der NOS-Artikel. Vor einigen Jahren existierte dieser Kundenanspruch in diesem ausgeprägten Maße noch nicht.

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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 44,99
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Duale Hochschule Baden-Württemberg, Ravensburg, früher: Berufsakademie Ravensburg, Sprache: Deutsch, Abstract: Zentrale Ziele dieser Arbeit sind der Vergleich… der entgegengesetzten Gestaltungsansätze in Mode-Onlineshops von Premium- und Fast-Fashion-Anbietern und deren Einfluss auf die Verweildauer in den Onlineshops und welchen Einfluss die Gestaltungsart auf die Beobachtungsdauer hat. Um die Ursachen für eine kurze oder lange Verweildauer zu prüfen, wird auf folgende Gesichtspunkte eingegangen: Des-/Orientierung des Benutzers im Onlineshop, Wichtigkeit von bestimmten Onlineshop-Bereichen sowie Wahrnehmung bestimmter Onlineshop-Elemente.Mindestens einmal pro Woche gehen die Deutschen online shoppen. Bei diesem Verhalten haben die deutschen Mode-Unternehmen im Onlinehandel einen Umsatz von ca. 20 Mrd. EUR im Jahr 2013 erzielt. Das entspricht ein Drittel des Gesamtumsatzes im Bekleidungseinzelhandel und dieser Anteil ist weiter steigend. Das Verhalten der Konsumenten verhalf der Branche zur größten E-Commerce-Kategorie in Deutschland.In dieser Kategorie existieren Unmengen an Onlineshops und jeder möchte derjenige sein, in dem eingekauft wird. Jedoch werden laut Wirtschaftswoche in den nächsten fünf Jahren bis zu 90 Prozent dieser Mode-Onlineshops schließen. Keines der Modeunternehmen will seinen E-Commerce-Handel beenden und deswegen müssen neue Strategien her, um den Kunden zum Kauf zu bewegen. Der Konsument entscheidet unterschwellig in welchem Onlineshop er einkauft. Um in diesem Entscheidungsprozess einzugreifen, kann das Mode-Unternehmen u.a. die Gestaltung des Onlineshops hinsichtlich der Usability optimieren.In diesem Zusammenhang kommt auch zum Tragen, dass nicht immer das Warenangebot ein Erfolgsfaktor für einen Onlineshop darstellt. Genauso ist die Gestaltung ein Erfolgsgarant für einen Onlineshop. Der Besucher einer Website entscheidet innerhalb der ersten zehn Sekunden, ob er länger auf dieser verweilen möchte oder sie verlässt. Diese Entscheidung ergründet sich auf schlechten Erfahrungen in der Vergangenheit. Demzufolge wird der Faktor Zeit der Gestaltung des Onlineshops in Bezug gesetzt. Mit zunehmender Verweildauer steigt die Wahrscheinlichkeit eines längeren Aufenthaltes im Onlineshop. Wenn der Besucher 30 Sekunden bleibt, steigt auch die Wahrscheinlichkeit, dass er bis zu zwei Minuten und länger verbleibt.

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Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 39,99
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. Zusatzartikel und Warenpräsentation im Textileinzelhandel. Visuelle Analyse mit Hilfe der Methoden Eye-Tracking und Observation | Friederike Berg | Taschenbuch | 96 S. | Deutsch | 2020 | GRIN Verlag | EAN 9783346065926 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337…München, info[at]grin[dot]com | Anbieter: preigu.

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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 15,95
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2019 in the subject Business economics - Information Management, grade: 4.0, , language: English, abstract: The personal motivation selecting this capstone project topic goes back to 2014. I visited Otto… Dotzauer's factory with my undergraduate study group in a small town in Saxony, South-East Germany. The company consists of an office and one factory hall which has a few types of machinery that operate in an old traditional way and with less automation.Despite Meinels Stick and Designerspitzen Plauen GmbH, it is one of three companies in this region that preserves the German textile heritage. The products of Otto Dotzauer are considered as traditional craftsmanship. 20 pp. Englisch.

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Da: Buchpark, Trebbin, GermaniaBuchpark
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 18,73
EUR 105,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: Gut. Zustand: Gut | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.

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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 17,95
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2019 in the subject Business economics - Company formation, Business Plans, grade: 4.0, , language: English, abstract: 'What do you dream will happen by 2025 ' 'That fewer people will have to say goodbye… too soon to people that they love.'' Theranos, a healthcare start-up, that promised to revolutionize blood testing, diagnoses, and the treatment of diseases, that was founded by Elizabeth Holmes, a Stanford dropout, in 2003, when she was just 19 years old.Elizabeth Holmes was named one of the richest women and youngest self-made female billionaire in the United States by Forbes. She had a 50 % stake in Theranos, worth $4.5 billion, which was valued at $9 billion at that point. She was compared to the geniuses of Western culture like Archimedes and Beethoven. After fifteen years of operating Theranos, it turned out; 'Holmes was just another start-up scammer who used blustery talk and an unclear vision of her product to sell investors on a relatively flimsy concept'. 16 pp. Englisch.

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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 17,95
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2019 in the subject Business economics - Information Management, grade: 4.0, , language: English, abstract: In this case study, the fashion retail industry its technological adaptability is analyzed in t…erms of which problems are going to be solved as well as how can startup help to solve the challenges the industry encounters. Through a newspaper article, the four major problems and potential solutions could be identified. A discussion about course-related content and the industry's problems identified opportunities.The theoretical framework of research about return rates as the identified major problem in the fashion industry analyzes by evaluating the technological product of startups and how it really benefits the fashion brands and retailers. 24 pp. Englisch.

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- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 18,95
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2018 in the subject Business economics - Miscellaneous, grade: very good, , language: English, abstract: This paper gives an executive summary and a generated marketing strategy of the visual commerce st…artup that is called Virtual Glutton (VG). The executive summary incorporates a brief overview of the company, its legal structure, its target market, its business model, its human resources, its marketing and sales, its financial summary, its technology as well as its research and development (R&D). It is initiated to use as a pitch deck. The research about the marketing strategy describes instruments using the example of Virtual Glutton to explain how to build a superior strategy and how to increase the number of customers. 32 pp. Englisch.