Bertini marco koenigsberg oded (20 risultati)

Condizione: very_good.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

paperback. Condizione: Good. Crease/bruise to cover and pages.

paperback. Condizione: Very Good. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting.

paperback. Condizione: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condizione: Like New. Never used! Light wear to corners/edges from shelving.Never used! Light wear to corners/edges from shelving.

Hardcover. Condizione: As New. New. Publishers overstock red dot on the bottom edge.

Condizione: New. Brand new.New.

Condizione: Very Good. Condizione sovraccoperta: 44891584. 1788600452. 9/5/2026 9:27:32 AM.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Paperback. Condizione: Brand New. 200 pages. 8.75x5.50x0.50 inches. In Stock.

Hardcover. Condizione: Brand New. 180 pages. 6.25x9.25x1.25 inches. In Stock.

Condizione: New. Marco Bertini is Associate Professor of Marketing at Esade&mdashUniversitat Ramon Llula. Oded Koenigsberg is Professor of Marketing and Deputy Dean at London Business School.How companies like Dollar Shave Club and Rent the Runway rewrite the rules .

Paperback. Condizione: New. How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series-for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (their products and services), they adopt innovative revenue models to pursue "ends" (actual outcomes). They examine companies such as:   . Dollar Shave Club . Rent the Runway . Netflix . Spotify . Michelin . Adobe . Pearson . And many more!   They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.…

Condizione: As New. Unread book in perfect condition.