Editore: Università Bocconi Editore. La Repubblica. Il Sole 24 ore, 2006
Da: FIRENZELIBRI SRL, Reggello, FI, Italia
EUR 9,00
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: COME NUOVO. Università Bocconi Editore. La Repubblica. Il Sole 24 ore cm.14x22, pp.XIII, 630, legatura editoriale cartonata copertina figurata a colori. Collana Management,12.
Lingua: Italiano
Editore: edizioni del leone, 1996
Da: Cooperativa Sociale Insieme, Vicenza, VI, Italia
EUR 7,00
Quantità: 1 disponibili
Aggiungi al carrelloRilegato. Condizione: buono. Raccolta di racconti brevi.
EUR 56,65
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Da: libreriauniversitaria.it, Occhiobello, RO, Italia
EUR 15,20
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Paperback. Condizione: New.
EUR 6,52
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Aggiungi al carrelloCondizione: Ottime. italiano Condizioni dell'esterno: Ottime Condizioni dell'interno: Ottime.
Paperback. Condizione: new. Paperback. In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition? The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers at the heart of strategy. This authoritative textbook bridges theory and practice, exploring how firms can leverage big data, AI, and omnichannel engagement to understand customer needs, build trust, and foster loyalty that drives sustainable profitability. From measuring customer lifetime value and designing effective loyalty programs to harnessing digital platforms for co-creation and personalized experiences, the authors integrate financial rigor with behavioral insights. Rich with real-world examples-- from Nike's AI-driven innovation to Amazon's predictive analytics-- this book equips readers with frameworks to transform marketing from a cost center into a strategic engine of growth, balancing shareholder returns with environmental and social responsibility in today's dynamic marketplace. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 23,42
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Da: libreriauniversitaria.it, Occhiobello, RO, Italia
EUR 47,40
Quantità: 7 disponibili
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Da: Henffordd Books, Herefordshire, Regno Unito
EUR 59,61
Quantità: 12 disponibili
Aggiungi al carrelloHardcover. Condizione: Near Fine. Slight rubbing to edges otherwise in excellent condition. May have slight marking to page edges. Appears unread. Next day dispatch by Royal Mail in sturdy, recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries.
Editore: , Il SOLE 24 Ore, Univ. Bocconi, La Repubblica, 2006
Da: librisaggi, SAN VITO ROMANO, Italia
EUR 9,90
Quantità: 1 disponibili
Aggiungi al carrellorilegato. Condizione: Very Good. Copertina plastificata. Tagli e pagine integri. Collana: ?Management". 629 Molto buono (Very Good) . Book.
EUR 15,00
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Aggiungi al carrelloCondizione: Buone. italiano Condizioni dell'esterno: leggermente logorata Condizioni dell'interno: sottolineato a matita e con evidenziatore.
Paperback. Condizione: New.
EUR 37,05
Quantità: 2 disponibili
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Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 136,91
Quantità: 11 disponibili
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Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 147,46
Quantità: 11 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Edward Elgar Publishing Limited, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Da: Majestic Books, Hounslow, Regno Unito
EUR 146,26
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 224.
EUR 57,82
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Aggiungi al carrelloPaperback. Condizione: New.
Editore: Campanotto Editore, Udine, 1994
Da: Studio Bibliografico Malombra, Vicenza, VI, Italia
EUR 7,00
Quantità: 1 disponibili
Aggiungi al carrelloCollana Zeta narrativa 90, [6] pp.; 19 cm. Bross. edit. Buono.
Lingua: Inglese
Editore: Edward Elgar Publishing Limited, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 224.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 149,06
Quantità: 11 disponibili
Aggiungi al carrelloCondizione: New. 2013. Hardback. . . . . .
Paperback. Condizione: New.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 168,20
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Aggiungi al carrelloHardback. Condizione: New. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni.
Da: Revaluation Books, Exeter, Regno Unito
EUR 158,24
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 224 pages. 9.50x6.50x0.75 inches. In Stock.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni The country of origin of goods and services can have positive or negative effect on customers intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 155,43
Quantità: 11 disponibili
Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 4 working days.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. 2013. Hardback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Da: Rarewaves.com UK, London, Regno Unito
EUR 160,01
Quantità: 6 disponibili
Aggiungi al carrelloHardback. Condizione: New. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni.
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 217,42
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Da: AussieBookSeller, Truganina, VIC, Australia
EUR 257,35
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: new. Hardcover. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni The country of origin of goods and services can have positive or negative effect on customers intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.