Beveridge ivana (67 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Strategies for Sustainability brings together authors and perspectives from different industries, practice areas, and geographies within a unifying story thread to inform critical discussions and communication of contemporary ecological strategies relevant to business and marketing needs.Anchored in diverse areas of study such as communication, technology innovation, strategy, policymaking, operations management, financial inclusion, and organizational research, it features a range of sectors including energy, transportation, finance, automobile manufacturing, construction, retail, urban planning, policymaking, and the blue economy, bringing unique insights from across the world from academia and practice. It aims to take a balanced approach, exploring the positive and the less flattering aspects of sustainability efforts. Each chapter starts with a thought-provoking warm-up question, prompting the reader to revisit their current notions of ecological sustainability and critically assess the gaps between sustainability strategy and actual sustainability efforts. Throughout this book, chapter objectives, themes, case studies, and discussion questions support student learning.Written in a simple, concise manner, this book is suitable for undergraduate and postgraduate students of business strategy, marketing, international relations, and sustainability-related fields, as well as practitioners from a range of different industries.…

Condizione: New.

Paperback. Condizione: New. Strategies for Sustainability brings together authors and perspectives from different industries, practice areas, and geographies within a unifying story thread to inform critical discussions and communication of contemporary ecological strategies relevant to business and marketing needs.Anchored in diverse areas of study such as communication, technology innovation, strategy, policymaking, operations management, financial inclusion, and organizational research, it features a range of sectors including energy, transportation, finance, automobile manufacturing, construction, retail, urban planning, policymaking, and the blue economy, bringing unique insights from across the world from academia and practice. It aims to take a balanced approach, exploring the positive and the less flattering aspects of sustainability efforts. Each chapter starts with a thought-provoking warm-up question, prompting the reader to revisit their current notions of ecological sustainability and critically assess the gaps between sustainability strategy and actual sustainability efforts. Throughout this book, chapter objectives, themes, case studies, and discussion questions support student learning.Written in a simple, concise manner, this book is suitable for undergraduate and postgraduate students of business strategy, marketing, international relations, and sustainability-related fields, as well as practitioners from a range of different industries.…

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback. Condizione: Brand New. 9.68x6.87 inches. In Stock.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: NEW.

Paperback. Condizione: New.

Condizione: New.

Taschenbuch. Condizione: Neu. Neuware - Strategies for Sustainability brings together authors and perspectives from different industries, practice areas, and geographies within a unifying story thread to inform critical discussions and communication of contemporary ecological strategies relevant to business and marketing needs.Anchored in diverse areas of study such as communication, technology innovation, strategy, policymaking, operations management, financial inclusion, and organizational research, it features a range of sectors including energy, transportation, finance, automobile manufacturing, construction, retail, urban planning, policymaking, and the blue economy, bringing unique insights from across the world from academia and practice. It aims to take a balanced approach, exploring the positive and the less flattering aspects of sustainability efforts. Each chapter starts with a thought¿provoking warm¿up question, prompting the reader to revisit their current notions of ecological sustainability and critically assess the gaps between sustainability strategy and actual sustainability efforts. Throughout this book, chapter objectives, themes, case studies, and discussion questions support student learning.Written in a simple, concise manner, this book is suitable for undergraduate and postgraduate students of business strategy, marketing, international relations, and sustainability¿related fields, as well as practitioners from a range of different industries.…

Paperback. Condizione: new. Paperback. Strategies for Sustainability brings together authors and perspectives from different industries, practice areas, and geographies within a unifying story thread to inform critical discussions and communication of contemporary ecological strategies relevant to business and marketing needs.Anchored in diverse areas of study such as communication, technology innovation, strategy, policymaking, operations management, financial inclusion, and organizational research, it features a range of sectors including energy, transportation, finance, automobile manufacturing, construction, retail, urban planning, policymaking, and the blue economy, bringing unique insights from across the world from academia and practice. It aims to take a balanced approach, exploring the positive and the less flattering aspects of sustainability efforts. Each chapter starts with a thoughtprovoking warmup question, prompting the reader to revisit their current notions of ecological sustainability and critically assess the gaps between sustainability strategy and actual sustainability efforts. Throughout this book, chapter objectives, themes, case studies, and discussion questions support student learning.Written in a simple, concise manner, this book is suitable for undergraduate and postgraduate students of business strategy, marketing, international relations, and sustainabilityrelated fields, as well as practitioners from a range of different industries. Strategies for Sustainability brings together authors and perspectives from different industries, practice areas and geographies within a unifying story thread to inform communication efforts and critical discussion of contemporary ecological strategies relevant to business and marketing needs. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condizione: New. In English.

Paperback. Condizione: New. With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice.Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks.Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book's new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner's hat" and including practice in a netnographic research method.…

Condizione: New. Ivana Beveridge is Head of Program in Marketing, Communication and Media at Sorbonne University Abu Dhabi. Her research focuses on various aspects of sustainable strategy, sustainability communication, and intercultural consumer behavior.

Paperback. Condizione: New. Strategies for Sustainability brings together authors and perspectives from different industries, practice areas, and geographies within a unifying story thread to inform critical discussions and communication of contemporary ecological strategies relevant to business and marketing needs.Anchored in diverse areas of study such as communication, technology innovation, strategy, policymaking, operations management, financial inclusion, and organizational research, it features a range of sectors including energy, transportation, finance, automobile manufacturing, construction, retail, urban planning, policymaking, and the blue economy, bringing unique insights from across the world from academia and practice. It aims to take a balanced approach, exploring the positive and the less flattering aspects of sustainability efforts. Each chapter starts with a thought-provoking warm-up question, prompting the reader to revisit their current notions of ecological sustainability and critically assess the gaps between sustainability strategy and actual sustainability efforts. Throughout this book, chapter objectives, themes, case studies, and discussion questions support student learning.Written in a simple, concise manner, this book is suitable for undergraduate and postgraduate students of business strategy, marketing, international relations, and sustainability-related fields, as well as practitioners from a range of different industries.…

Paperback. Condizione: Brand New. 229 pages. 8.50x5.75x0.50 inches. In Stock.

Condizione: New.

Paperback. Condizione: New. Strategies for Sustainability brings together authors and perspectives from different industries, practice areas, and geographies within a unifying story thread to inform critical discussions and communication of contemporary ecological strategies relevant to business and marketing needs.Anchored in diverse areas of study such as communication, technology innovation, strategy, policymaking, operations management, financial inclusion, and organizational research, it features a range of sectors including energy, transportation, finance, automobile manufacturing, construction, retail, urban planning, policymaking, and the blue economy, bringing unique insights from across the world from academia and practice. It aims to take a balanced approach, exploring the positive and the less flattering aspects of sustainability efforts. Each chapter starts with a thought-provoking warm-up question, prompting the reader to revisit their current notions of ecological sustainability and critically assess the gaps between sustainability strategy and actual sustainability efforts. Throughout this book, chapter objectives, themes, case studies, and discussion questions support student learning.Written in a simple, concise manner, this book is suitable for undergraduate and postgraduate students of business strategy, marketing, international relations, and sustainability-related fields, as well as practitioners from a range of different industries.…

Taschenbuch. Condizione: Neu. Strategies for Sustainability | Global Perspectives | Ivana Beveridge | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2026 | Taylor & Francis Ltd | EAN 9781032805221 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …

Taschenbuch. Condizione: Neu. Intercultural Marketing | Theory and Practice | Ivana Beveridge | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2020 | Routledge | EAN 9780367902544 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.…

Paperback. Condizione: New. With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice.Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks.Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book's new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner's hat" and including practice in a netnographic research method.…

Hardcover. Condizione: New.