Lingua: Inglese
Editore: SAGE Publications, Limited, 2018
ISBN 10: 1473951984 ISBN 13: 9781473951983
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: Palgrave Macmillan Limited, 2009
ISBN 10: 0230580319 ISBN 13: 9780230580312
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: Palgrave Macmillan Limited, 2009
ISBN 10: 0230580319 ISBN 13: 9780230580312
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 4,05
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Da: One Planet Books, Columbia, MO, U.S.A.
Prima edizione
paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Lingua: Inglese
Editore: SAGE Publications, Limited, 2018
ISBN 10: 1473951984 ISBN 13: 9781473951983
Da: Better World Books Ltd, Dunfermline, Regno Unito
EUR 6,72
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Da: Textbooks_Source, Columbia, MO, U.S.A.
Prima edizione
paperback. Condizione: Good. 1st Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
Lingua: Inglese
Editore: SAGE Publications, Limited, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: SAGE Publications, Limited, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: Sage Publications Ltd, London, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems.Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland's rebrand as The Netherlands. Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brands identity. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
PAP. Condizione: Used - Very Good. Used - Like New Book. Shipped from UK. Established seller since 2000.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 19,39
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 19,57
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: SAGE Publications Ltd, London, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. Each book in the Very Short, Fairly Interesting & Reasonably Cheap series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
EUR 17,00
Quantità: 6 disponibili
Aggiungi al carrelloPAP. Condizione: Used - Very Good. Used - Like New Book. Shipped from UK. Established seller since 2000.
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 23,38
Quantità: 10 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 23,39
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Chiron Media, Wallingford, Regno Unito
EUR 21,25
Quantità: 3 disponibili
Aggiungi al carrellopaperback. Condizione: New.
Condizione: new.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 22,94
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 23,16
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 160 1st edition NO-PA16APR2015-KAP.
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
EUR 30,50
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Lingua: Inglese
Editore: Sage Publications Ltd 1/29/2025, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management. Book.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: California Books, Miami, FL, U.S.A.
EUR 47,47
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 30,61
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.