Da: libreriauniversitaria.it, Occhiobello, RO, Italia
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Editore: Guida editori, 2014
Da: Libreria Tara, Roma, RM, Italia
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Da: libreriauniversitaria.it, Occhiobello, RO, Italia
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Da: libreriauniversitaria.it, Occhiobello, RO, Italia
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 163,81
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Da: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.
Condizione: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.
Da: preigu, Osnabrück, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Digital Transformation in the Cultural Heritage Sector | Challenges to Marketing in the New Digital Era | Tiziana Russo Spena (u. a.) | Taschenbuch | xiii | Englisch | 2022 | Springer | EAN 9783030633783 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Springer International Publishing, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 171,19
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
Lingua: Inglese
Editore: Springer International Publishing, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 171,19
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Aggiungi al carrelloBuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
Da: Revaluation Books, Exeter, Regno Unito
EUR 246,71
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Aggiungi al carrelloHardcover. Condizione: Brand New. 232 pages. 9.25x6.10x0.71 inches. In Stock.
Lingua: Inglese
Editore: Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 281,18
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Lingua: Inglese
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 268,47
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Lingua: Inglese
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 268,46
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Lingua: Inglese
Editore: Information Science Reference, 2022
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 297,59
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Lingua: Inglese
Editore: Information Science Reference, 2022
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 297,48
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Aggiungi al carrelloHardback. Condizione: New.
Lingua: Inglese
Editore: Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 515,76
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Aggiungi al carrellohardcover. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 134,27
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Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 134,27
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Aggiungi al carrelloCondizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer International Publishing, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Da: moluna, Greven, Germania
EUR 144,94
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers insights into digital marketing strategies in the cultural heritage sectorPresents research and practice perspectives on challenges in digitalizationDemonstrates how marketing activities and consumer processes are being transformed.
Lingua: Inglese
Editore: Springer International Publishing, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Da: moluna, Greven, Germania
EUR 144,94
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers insights into digital marketing strategies in the cultural heritage sectorPresents research and practice perspectives on challenges in digitalizationDemonstrates how marketing activities and consumer processes are being transf.
Lingua: Inglese
Editore: Springer International Publishing Mrz 2022, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 171,19
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. 236 pp. Englisch.
Lingua: Inglese
Editore: Springer International Publishing Mrz 2021, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 171,19
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. 236 pp. Englisch.
Da: Majestic Books, Hounslow, Regno Unito
EUR 204,85
Quantità: 4 disponibili
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Da: Majestic Books, Hounslow, Regno Unito
EUR 213,23
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 208,35
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 217,15
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