Lingua: Inglese
Editore: Edward Elgar Publishing Limited, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
Da: Books Puddle, New York, NY, U.S.A.
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
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Lingua: Inglese
Editore: Edward Elgar Publishing Limited, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
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Editore: Springer International Publishing AG, Cham, 2025
ISBN 10: 3031856627 ISBN 13: 9783031856624
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Paperback. Condizione: new. Paperback. This book constitutes the refereed proceedings of the 9th EAI International Conference on Design, Learning, and Innovation, DLI 2024, held virtually, during November 78, 2024.The 11 full papers included in this book were carefully reviewed and selected from 29 submissions. They were organized in topical sections as follows: Using Immersive Technologies for Learning, Accessibility, and Technological Innovation; and Engaging Learners through Gamification, Playful Design, and Generative AI. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Springer-Nature New York Inc, 2025
ISBN 10: 3031856627 ISBN 13: 9783031856624
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Editore: Springer Nature Switzerland, Springer International Publishing, 2025
ISBN 10: 3031856627 ISBN 13: 9783031856624
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book constitutes the refereed proceedings of the 9th EAI International Conference on Design, Learning, and Innovation, DLI 2024, held virtually, during November 7 8, 2024.The 11 full papers included in this book were carefully reviewed and selected from 29 submissions. They were organized in topical sections as follows: Using Immersive Technologies for Learning, Accessibility, andTechnological Innovation; and Engaging Learners through Gamification, Playful Design, andGenerative AI.
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Design, Learning, and Innovation | 9th EAI International Conference, DLI 2024, Virtual Event, November 7-8, 2024, Proceedings | Eva Brooks (u. a.) | Taschenbuch | Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering | xii | Englisch | 2025 | Springer | EAN 9783031856624 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
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Aggiungi al carrelloCondizione: New. 2014. Hardback. . . . . .
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
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Aggiungi al carrelloHardback. Condizione: New. This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang.
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Aggiungi al carrelloHardcover. Condizione: Brand New. 302 pages. 9.25x6.25x1.00 inches. In Stock.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.Contributors: P.O. Berg, E. Bjoerner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Loefgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
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Editore: Edward Elgar Publishing Ltd, GB, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
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EUR 187,00
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Aggiungi al carrelloHardback. Condizione: New. This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang.
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2014
ISBN 10: 1783470321 ISBN 13: 9781783470327
Da: AussieBookSeller, Truganina, VIC, Australia
EUR 297,34
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Aggiungi al carrelloHardcover. Condizione: new. Hardcover. This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.Contributors: P.O. Berg, E. Bjoerner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Loefgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 335,71
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2025
ISBN 10: 1035319632 ISBN 13: 9781035319633
Da: Brook Bookstore On Demand, Napoli, NA, Italia
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