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brigitte nicoulaud (41 risultati)
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Marketing Strategy and Competitive Positioning
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 2,55
Spedizione EUR 6,49
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Marketing Strategy and Competitive Positioning
Lingua: Inglese
Editore: Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977 ISBN 13: 9780273706977
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 4,41
Spedizione EUR 4,78
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. Marketing Strategy and Competitive Positioning This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Marketing Strategy and Competitive Positioning
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Marketing Strategy and Competitive Positioning
Lingua: Inglese
Editore: Pearson Education, Limited, 2011
ISBN 10: 0273740938 ISBN 13: 9780273740933
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 6,59
Spedizione EUR 5,80
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Strategy and Competitive Positioning
Lingua: Inglese
Editore: Pearson Education, Limited, 2011
ISBN 10: 0273740938 ISBN 13: 9780273740933
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 6,59
Spedizione EUR 5,80
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Strategy and Competitive Positioning
Lingua: Inglese
Editore: Financial Times/ Prentice Hall, 2011
ISBN 10: 0273740938 ISBN 13: 9780273740933
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 4,12
Spedizione EUR 11,59
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
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Marketing Strategy and Competitive Positioning
Lingua: Inglese
Editore: Financial Times/ Prentice Hall, 2008
ISBN 10: 0273706977 ISBN 13: 9780273706977
Da: Kennys Bookstore, Olney, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good. 2007. Paperback. . . . . Books ship from the US and Ireland.
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Marketing Strategy and Competitive Positioning
Lingua: Inglese
Editore: Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977 ISBN 13: 9780273706977
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Valutazione del venditore 5 su 5 stelle
EUR 6,45
Spedizione EUR 10,50
Spedito da Irlanda a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good. 2007. Paperback. . . . .
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Marketing Strategy and Competitive Positioning
Lingua: Inglese
Editore: Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977 ISBN 13: 9780273706977
EUR 6,17
Spedizione EUR 16,50
Spedito da Francia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSoftcover. Condizione: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Marketing Strategy and Competitive Positioning
Lingua: Inglese
Editore: Financial Times/ Prentice Hall, 2011
ISBN 10: 0273740938 ISBN 13: 9780273740933
Da: Brit Books, Milton Keynes, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 4,59
Spedizione EUR 18,54
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Marketing Strategy and Competitive Positioning
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 16,80
Spedizione EUR 7,53
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 632.
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Hooley:Mktg Strategy and Co p7
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. 7. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Hooley:Mktg Strategy and Co p7
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. 7. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Marketing Strategy And Competitive Positioning,8Ed
Da: Books in my Basket, New Delhi, India
Valutazione del venditore 5 su 5 stelle
EUR 15,23
Spedizione EUR 20,00
Spedito da India a U.S.A.Quantità: 20 disponibili
Aggiungi al carrelloSoft cover. Condizione: New. ISBN:9789361598302,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
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Marketing Strategy and Competitive Positioning, 7th US Edition
Da: SellOnline2020, PLAISTOW, NH, U.S.A.
Valutazione del venditore 5 su 5 stelle
Soft cover. Condizione: New. Brand New textbook. Ship from Multiple Locations, including Asia , Hong Kong ,Taiwan , US or Canada depend on stock location.
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Marketing Strategy and Competitive Positioning 8E
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Edizione InternazionaleMarketing Strategy and Competitive Positioning ,8ed
Editore: PEARSON INDIA, 2025
ISBN 10: 9361598309 ISBN 13: 9789361598302
Da: UK BOOKS STORE, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 43,22
Spedizione EUR 4,63
Spedito da Regno Unito a U.S.A.Quantità: 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-12 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
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Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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Marketing Strategy and Competitive Positioning
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New.
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Marketing Strategy and Competitive Positioning
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 79,08
Spedizione EUR 7,53
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
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EUR 45,00
Spedizione EUR 42,00
Spedito da Paesi Bassi a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New. Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this edition Updated to reflect the on-going global economic crisis and its impact on business and marketing. New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. Updated chapters on strategic customer management and strategic alliances. Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing. Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. New cases throughout the book including Ryanair, Amazon and Lego. Up-dated online resources include an Instructor's Manual and PowerPoint slides for instructors, along with additional case studies for students. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy. Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing Strategic Management Associate Dean at Warwick Business School, Warwick University. John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.
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Marketing Strategy and Competitive Positioning
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 80,10
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New.
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Marketing Strategy and Competitive Positioning
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 87,09
Spedizione EUR 13,89
Spedito da Regno Unito a U.S.A.Quantità: 18 disponibili
Aggiungi al carrelloCondizione: New. In.
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Marketing Strategy and Competitive Positioning
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 84,52
Spedizione EUR 17,96
Spedito da Regno Unito a U.S.A.Quantità: 13 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
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Marketing Strategy and Competitive Positioning
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Marketing Strategy and Competitive Positioning, 7th Edition
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 93,29
Spedizione EUR 17,39
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 7th edition. 616 pages. 10.43x7.68x1.00 inches. In Stock.
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Marketing Strategy and Competitive Positioning
Da: BennettBooksLtd, Los Angeles, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. In shrink wrap. Looks like an interesting title!
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Marketing Strategy and Competitive Positioning
Lingua: Inglese
Editore: Pearson Education Limited, GB, 2024
ISBN 10: 129272501X ISBN 13: 9781292725017
Paperback. Condizione: New. The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition,?by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Key features include: Focus on two central issues in marketing strategy formulation - identifying target markets and creating a differential advantageIncreased emphasis on competing through differentiation and customer knowledge, including new business modelsUpdated content to reflect changed context and impacts on businesses, consumers/society and marketing activityEmphasis on competing globally within a digitalization contextUpdated vignettes and new case studies to help you connect marketing principles with practical applications.
