Brit arnold (26 risultati)

- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 32,95
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.

Stichtelyke Zinnebeelden Gepast Op Deugden En Ondeugden In Lvii Tafereellen (1723) (Chinese Edition)
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 32,95
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
Altre immaginiLingua: Tedesco
Editore: Gabler Edition Wissenschft, 2006
- Brossura
- Prima edizione
Da: avelibro OHG, Dinkelscherben, Germaniaavelibro OHG
Contatta il venditoreVenditore con 5 stelleMembro dell’associazione: BOEV
Condizione: Usato - Molto buono
EUR 46,00
EUR 10,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibile
Aggiungi al carrello20,5 x 14,5 cm. Condizione: Gut. 1. Auflage. 208 Seiten Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus - Innen sauberer, sehr guter Zustand. Softcover, Broschur mit den üblichen Bibliotheks- Stempel innen wie außen, siehe Bilder. DH-35-09A Sprache: Deutsch Gewicht in Gramm: 296. …

Lingua: Tedesco
Editore: Deutscher Universitätsverlag, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 85,24
EUR 2,35 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: As New. Unread book in perfect condition.

Lingua: Tedesco
Editore: Deutscher Universitätsverlag, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 86,36
EUR 2,35 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: New.

Lingua: Tedesco
Editore: Deutscher Universitätsverlag, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 88,79
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.

Lingua: Tedesco
Editore: Deutscher Universitätsverlag, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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EUR 81,58
EUR 11,05 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In English.

Lingua: Tedesco
Editore: Deutscher Universitatsverlag, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 90,91
EUR 9,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: 15 disponibili
Condizione: New. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un. Num Pages: 209 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304. . 2006. Paperback / so. . . . . …

Lingua: Tedesco
Editore: Springer, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
Da: Books Puddle, Woodside, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 105,16
EUR 3,55 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New. pp. 228.

Lingua: Tedesco
Editore: Deutscher Universitatsverlag, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 116,27
EUR 9,33 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: New. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un. Num Pages: 209 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304. . 2006. Paperback / so. . . . . Books ship from the US and Ireland. …

- Firmato
- Manoscritto/carta da collezione
Da: Herbst-Auktionen, Detmold, GermaniaHerbst-Auktionen
Contatta il venditoreVenditore con 3 stelleCondizione: Usato
EUR 65,00
EUR 8,50 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibile
Aggiungi al carrelloAutogrammkarte (Blanko) mit eigenhändiger Unterschrift signiert Beilagen : Zeitungsartikel zu seinem Tode (dito : Eigenhändiger Brief mit Ort, Datum, Unterschrift London, 31.10.1966 1/2 S. 8° mit gedrucktem Briefkopf The Royal Institute of International Affairs über eine Veröffentlichung, Euro 145,-).…

Stichtelyke zinnebeelden gepast op deugden en ondeugden in LVII tafereellen Volume 1 1723 [LeatherBound]
Houbraken, A. (Arnold)Barents, Willem, fl. Brit, Gezine, fl.
- Rilegato
- Print on Demand
Da: True World of Books, Delhi, IndiaTrue World of Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 28,37
Spedizione gratuitaSpedito da India a U.S.A.Quantità: 18 disponibili
Aggiungi al carrelloLeatherBound. Condizione: New. BOOKS ARE EXEMPT FROM IMPORT DUTIES AND TARIFFS; NO EXTRA CHARGES APPLY. LeatherBound edition. Condition: New. Reprinted from 1723 edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. Pages: 296 As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 296 Volume 1 Language: Dutch.…

- Brossura
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 34,80
EUR 7,66 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand pp. 288.
Altre immagini- Rilegato
- Print on Demand
Da: Gyan Books Pvt. Ltd., Delhi, IndiaGyan Books Pvt. Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 35,99
Spedizione gratuitaSpedito da India a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloLeather Bound. Condizione: New. Language: Dutch. Language: Dutch_Flemish. Presenting an Exquisite Leather-Bound Edition, expertly crafted with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine lends an artistic flair. This masterpiece has been meticulously reprinted in 2024, utilizing the invaluable guidance of the original edition published many years ago in 1723. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - Dutch,Flemish, Pages: : - 286, Print on Demand. If it is a multi-volume set, then it is only a single volume. We are specialised in Customisation of books, if you wish to opt different color leather binding, you may contact us. This service is chargeable. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. 286 286.…
Altre immagini- Rilegato
- Print on Demand
Da: Gyan Books Pvt. Ltd., Delhi, IndiaGyan Books Pvt. Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 36,04
Spedizione gratuitaSpedito da India a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloLeather Bound. Condizione: New. Language: Dutch. Language: Dutch_Flemish. Presenting an Exquisite Leather-Bound Edition, expertly crafted with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine lends an artistic flair. This masterpiece has been meticulously reprinted in 2024, utilizing the invaluable guidance of the original edition published many years ago in 1723. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - Dutch,Flemish, Pages: : - 294, Print on Demand. If it is a multi-volume set, then it is only a single volume. We are specialised in Customisation of books, if you wish to opt different color leather binding, you may contact us. This service is chargeable. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. 294 294.…
Altre immaginiStichtelyke zinnebeelden gepast op deugden en ondeugden in LVII tafereellen Volume 1 1723 [Leather Bound]
Houbraken, A. (Arnold), Barents, Willem, fl. ,Brit, Gezine, fl.
- Rilegato
- Print on Demand
Da: Gyan Books Pvt. Ltd., Delhi, IndiaGyan Books Pvt. Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 36,04
Spedizione gratuitaSpedito da India a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloLeather Bound. Condizione: New. Language: Dutch. Language: Dutch,Flemish. Presenting an Exquisite Leather-Bound Edition, expertly crafted with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine lends an artistic flair. This masterpiece has been meticulously reprinted in 2025, utilizing the invaluable guidance of the original edition published many years ago in 1723. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - Dutch,Flemish, Vol:- Volume 1, Pages:- 296, Print on Demand. If it is a multi-volume set, then it is only a single volume. We are specialised in Customisation of books, if you wish to opt different color leather binding, you may contact us. This service is chargeable. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. Volume 1 296 296.…
Altre immagini- Rilegato
- Print on Demand
Da: Gyan Books Pvt. Ltd., Delhi, IndiaGyan Books Pvt. Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 36,09
Spedizione gratuitaSpedito da India a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloLeather Bound. Condizione: New. Language: Dutch. Language: Dutch_Flemish. Presenting an Exquisite Leather-Bound Edition, expertly crafted with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine lends an artistic flair. This masterpiece has been meticulously reprinted in 2024, utilizing the invaluable guidance of the original edition published many years ago in 1767. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - Dutch,Flemish, Pages: : - 304, Print on Demand. If it is a multi-volume set, then it is only a single volume. We are specialised in Customisation of books, if you wish to opt different color leather binding, you may contact us. This service is chargeable. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. 304 304.…
Altre immagini- Rilegato
- Print on Demand
Da: Gyan Books Pvt. Ltd., Delhi, IndiaGyan Books Pvt. Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 36,12
Spedizione gratuitaSpedito da India a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloLeather Bound. Condizione: New. Language: Dutch. Language: Dutch_Flemish. Presenting an Exquisite Leather-Bound Edition, expertly crafted with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine lends an artistic flair. This masterpiece has been meticulously reprinted in 2024, utilizing the invaluable guidance of the original edition published many years ago in 1782. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - Dutch,Flemish, Pages: : - 308, Print on Demand. If it is a multi-volume set, then it is only a single volume. We are specialised in Customisation of books, if you wish to opt different color leather binding, you may contact us. This service is chargeable. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. 308 308.…
Altre immagini- Rilegato
- Print on Demand
Da: Gyan Books Pvt. Ltd., Delhi, IndiaGyan Books Pvt. Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 36,13
Spedizione gratuitaSpedito da India a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloLeather Bound. Condizione: New. Language: Dutch. Language: Dutch_Flemish. Presenting an Exquisite Leather-Bound Edition, expertly crafted with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine lends an artistic flair. This masterpiece has been meticulously reprinted in 2024, utilizing the invaluable guidance of the original edition published many years ago in 1782. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - Dutch,Flemish, Pages: : - 312, Print on Demand. If it is a multi-volume set, then it is only a single volume. We are specialised in Customisation of books, if you wish to opt different color leather binding, you may contact us. This service is chargeable. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. 312 312.…

- Brossura
- Print on Demand
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 37,19
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnThis scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have. …

Lingua: Tedesco
Editore: Gabler, Deutscher Universitätsverlag Jun 2006, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 69,99
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Betriebsformen stellen komplexe Handelsleistungen und zugleich komplexe Markenobjekte dar. Dies in Verbindung mit der Dienstleistungseigenschaft von Betriebsformen erfordert - und erschwert - den Aufbau und die Führung von Betriebsformenmarken. Obwohl sich Betriebsformen hinsichtlich ihrer Komplexität und Dienstleistungsintensität stark voneinander unterscheiden, fehlen betriebsformenspezifische Analysen im Zusammenhang mit der Markenführung.Brit Arnold rückt die Betriebsform Warenhaus in den Mittelpunkt ihrer Untersuchung. Basierend auf verhaltenswissenschaftlichen Theorien, Markentheorien, sachlogischen Überlegungen und qualitativen Vorstudien entwickelt und überprüft sie ein Hypothesensystem zur Analyse des Markenwertes und der Markenidentität als Voraussetzungen für den Differenzierungserfolg und damit als zentrale Zielgrößen der Markenführung. Kunden und Mitarbeiter werden als wichtige Bezugsgruppen berücksichtigt. Auf der Grundlage der empirischen Ergebnisse leitet die Autorin Ansatzpunkte zur Steigerung des Markenwertes und zur Verbesserung der Markenidentität von Warenhausmarken ab. 209 pp. Deutsch.…

Lingua: Tedesco
Editore: Springer, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 107,74
EUR 7,66 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand pp. 228 24:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Gloss Lam.

Lingua: Tedesco
Editore: Springer, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 107,08
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: New. PRINT ON DEMAND pp. 228.

Lingua: Tedesco
Editore: Deutscher Universitätsverlag, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
- Print on Demand
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 69,99
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Brit Arnold war wissenschaftliche Mitarbeiterin von Prof. Dr. Margit Enke am Lehrstuhl fuer Marketing und Internationalen Handel der TU Bergakademie Freiberg. Basierend auf verhaltenswissenschaftlichen Theorien, Markentheorien, sachlogischen.…

Lingua: Tedesco
Editore: Deutscher Universitätsverlag, Deutscher Universitätsverlag Jun 2006, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 69,99
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibile
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Betriebsformen stellen komplexe Handelsleistungen und zugleich komplexe Markenobjekte dar. Dies in Verbindung mit der Dienstleistungseigenschaft von Betriebsformen erfordert - und erschwert - den Aufbau und die Führung von Betriebsformenmarken. Obwohl sich Betriebsformen hinsichtlich ihrer Komplexität und Dienstleistungsintensität stark voneinander unterscheiden, fehlen betriebsformenspezifische Analysen im Zusammenhang mit der Markenführung.Brit Arnold rückt die Betriebsform Warenhaus in den Mittelpunkt ihrer Untersuchung. Basierend auf verhaltenswissenschaftlichen Theorien, Markentheorien, sachlogischen Überlegungen und qualitativen Vorstudien entwickelt und überprüft sie ein Hypothesensystem zur Analyse des Markenwertes und der Markenidentität als Voraussetzungen für den Differenzierungserfolg und damit als zentrale Zielgrößen der Markenführung. Kunden und Mitarbeiter werden als wichtige Bezugsgruppen berücksichtigt. Auf der Grundlage der empirischen Ergebnisse leitet die Autorin Ansatzpunkte zur Steigerung des Markenwertes und zur Verbesserung der Markenidentität von Warenhausmarken ab.Deutscher Universitätsvlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 228 pp. Deutsch.…

Lingua: Tedesco
Editore: Deutscher Universitätsverlag, Deutscher Universitätsverlag, 2006
Serie: Libro 4 di 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Brossura
- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 69,99
EUR 61,51 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibile
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Betriebsformen stellen komplexe Handelsleistungen und zugleich komplexe Markenobjekte dar. Dies in Verbindung mit der Dienstleistungseigenschaft von Betriebsformen erfordert - und erschwert - den Aufbau und die Führung von Betriebsformenmarken. Obwohl sich Betriebsformen hinsichtlich ihrer Komplexität und Dienstleistungsintensität stark voneinander unterscheiden, fehlen betriebsformenspezifische Analysen im Zusammenhang mit der Markenführung.Brit Arnold rückt die Betriebsform Warenhaus in den Mittelpunkt ihrer Untersuchung. Basierend auf verhaltenswissenschaftlichen Theorien, Markentheorien, sachlogischen Überlegungen und qualitativen Vorstudien entwickelt und überprüft sie ein Hypothesensystem zur Analyse des Markenwertes und der Markenidentität als Voraussetzungen für den Differenzierungserfolg und damit als zentrale Zielgrößen der Markenführung. Kunden und Mitarbeiter werden als wichtige Bezugsgruppen berücksichtigt. Auf der Grundlage der empirischen Ergebnisse leitet die Autorin Ansatzpunkte zur Steigerung des Markenwertes und zur Verbesserung der Markenidentität von Warenhausmarken ab.…