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Condizione: New.

Hardback or Cased Book. Condizione: New. Brand Machines, Sensory Media and Calculative Culture. Book.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JHMC; KJSA. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 421. . 2016. Hardback. . . . .

Condizione: New. In English.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. 201.

Condizione: New. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JHMC; KJSA. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 421. . 2016. Hardback. . . . . Books ship from the US and Ireland.

Condizione: Wie Neu!!. Wie Neu!!.

Broschiert. Condizione: Sehr gut. leichte Gebrauchsspuren---. nein.

Oct 01, 2006. Condizione: Neu.

Taschenbuch. Condizione: Very Good. Das Buch befindet sich in einem guten, gelesenen Zustand. Die Seiten und der Einband sind intakt. Buchrücken/Ecken/Kanten können leichte Gebrauchsspuren aufweisen.

Taschenbuch. Condizione: Fine. Gelesene Ausgabe in hervorragendem Zustand mit minimalen Lesespuren.

Condizione: new. Questo è un articolo print on demand.

Condizione: New. Print on Demand pp. 201.

Condizione: New. PRINT ON DEMAND pp. 201.

Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers original insights into the contemporary strategies and affects of creating brand impact&nbspTimely account of how digitisation, by creating a new sensory as well as techno-cultural environment, is transforming the relationship be.…

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions.With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.…

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.…