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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2022
ISBN 10: 1032137533 ISBN 13: 9781032137537
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Aggiungi al carrelloPaperback. Condizione: New. Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.
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Advanced Theory and Practice in Sport Marketing
Da: Chiron Media, Wallingford, Regno Unito
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Advanced Theory and Practice in Sport Marketing
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 4th edition. 336 pages. 9.69x6.88x0.71 inches. In Stock.
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Examining Attachment to an Athlete in Fantasy Sport Consumers | Examining the Moderating Effects of Identification, Social Anxiety, Competitiveness and Value Orientation
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659398012 ISBN 13: 9783659398018
EUR 57,75
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Examining Attachment to an Athlete in Fantasy Sport Consumers | Examining the Moderating Effects of Identification, Social Anxiety, Competitiveness and Value Orientation | Kevin Cattani (u. a.) | Taschenbuch | 160 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659398018 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Aggiungi al carrelloCondizione: New. Eric C. Schwarz has been an academic and practitioner in sport business management for over 20 years. He is Chair of the Postgraduate Courses in Sport Business and Integrity and Senior Lecturer in Sport Management at Victoria University, Australia.
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Advanced Theory and Practice in Sport Marketing
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2022
ISBN 10: 1032137533 ISBN 13: 9781032137537
Da: Rarewaves.com UK, London, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.
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Examining Attachment to an Athlete in Fantasy Sport Consumers: Examining the Moderating Effects of Identification, Social Anxiety, Competitiveness and Value Orientation
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659398012 ISBN 13: 9783659398018
Da: Mispah books, Redhill, SURRE, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing
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Aggiungi al carrelloHardcover. Condizione: Brand New. 4th edition. 336 pages. 9.69x6.88x0.75 inches. In Stock.
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Examining Attachment to an Athlete in Fantasy Sport Consumers
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Mai 2013, 2013
ISBN 10: 3659398012 ISBN 13: 9783659398018
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Attachment has been recognized as having important implications on consumer behavior. This research examined potential antecedents to a fantasy sport consumer's psychological attachment to athletes on their fantasy roster. The researchers investigated 1) the potential antecedents of psychological attachment through qualitative focus groups 2) the effects of these antecedents on psychological attachment creation through measurement and structural model testing and 3) the moderating effects of competitiveness, social anxiety, involvement and value orientation on the link between psychological attachment formation and draft intention. Structural equation modeling (i.e., AMOS 18) was employed to test the relationships among the hypothesized links between variables. Results from the study showed that psychological attachment affected a fantasy sport consumer's intention to draft a particular athlete to his/her team. Surprisingly, the antecedents antecedents to psychological attachment had no direct link to intention to draft. Ultimately, this study responded to two calls by past researchers to conduct additional theory-based and empirical studies on fantasy sport consumers. 160 pp. Englisch.
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Advanced Theory and Practice in Sport Marketing
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 4th edition. 336 pages. 9.69x6.88x0.71 inches. In Stock. This item is printed on demand.
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Examining Attachment to an Athlete in Fantasy Sport Consumers
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659398012 ISBN 13: 9783659398018
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Cattani KevinKevin Cattani earned his Ph.D. from the University of Florida in Sport Management. Currently, he is Assistant Professor of Sport Marketing and Management and director of the Sport Management Program at the University of .
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Examining Attachment to an Athlete in Fantasy Sport Consumers
Lingua: Inglese
Editore: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 3659398012 ISBN 13: 9783659398018
Da: Majestic Books, Hounslow, Regno Unito
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Aggiungi al carrelloCondizione: New. Print on Demand pp. 160 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
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Examining Attachment to an Athlete in Fantasy Sport Consumers
Lingua: Inglese
Editore: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 3659398012 ISBN 13: 9783659398018
Da: Biblios, Frankfurt am main, HESSE, Germania
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Examining Attachment to an Athlete in Fantasy Sport Consumers
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Mai 2013, 2013
ISBN 10: 3659398012 ISBN 13: 9783659398018
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Attachment has been recognized as having important implications on consumer behavior. This research examined potential antecedents to a fantasy sport consumer's psychological attachment to athletes on their fantasy roster. The researchers investigated 1) the potential antecedents of psychological attachment through qualitative focus groups 2) the effects of these antecedents on psychological attachment creation through measurement and structural model testing and 3) the moderating effects of competitiveness, social anxiety, involvement and value orientation on the link between psychological attachment formation and draft intention. Structural equation modeling (i.e., AMOS 18) was employed to test the relationships among the hypothesized links between variables. Results from the study showed that psychological attachment affected a fantasy sport consumer's intention to draft a particular athlete to his/her team. Surprisingly, the antecedents antecedents to psychological attachment had no direct link to intention to draft. Ultimately, this study responded to two calls by past researchers to conduct additional theory-based and empirical studies on fantasy sport consumers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 160 pp. Englisch.
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Examining Attachment to an Athlete in Fantasy Sport Consumers : Examining the Moderating Effects of Identification, Social Anxiety, Competitiveness and Value Orientation
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659398012 ISBN 13: 9783659398018
EUR 71,90
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Attachment has been recognized as having important implications on consumer behavior. This research examined potential antecedents to a fantasy sport consumer's psychological attachment to athletes on their fantasy roster. The researchers investigated 1) the potential antecedents of psychological attachment through qualitative focus groups 2) the effects of these antecedents on psychological attachment creation through measurement and structural model testing and 3) the moderating effects of competitiveness, social anxiety, involvement and value orientation on the link between psychological attachment formation and draft intention. Structural equation modeling (i.e., AMOS 18) was employed to test the relationships among the hypothesized links between variables. Results from the study showed that psychological attachment affected a fantasy sport consumer's intention to draft a particular athlete to his/her team. Surprisingly, the antecedents antecedents to psychological attachment had no direct link to intention to draft. Ultimately, this study responded to two calls by past researchers to conduct additional theory-based and empirical studies on fantasy sport consumers.
-
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Aggiungi al carrelloGebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Eric C. Schwarz has been an academic and practitioner in sport business management for over 20 years. He is Chair of the Postgraduate Courses in Sport Business and Integrity and Senior Lecturer in Sport Management at Victoria University, Australia.
