chawuruka patson (7 risultati)

Taschenbuch. Condizione: Neu. The Effectiveness of Rebranding | An investigation into the effectiveness rebranding strategy in mobile communications industry: A case on Net One | Patson Chawuruka | Taschenbuch | 124 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783846594575 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Paperback. Condizione: Brand New. 124 pages. 8.66x5.91x0.28 inches. In Stock.

paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study sought to investigate the effectiveness of the rebranding a strategy in the mobile communications industry with Net One as a case study. To help in the execution of this project, the researcher set out five main objectives. These were to identify reasons that necessitated re-branding; to find out whether Net One s rebranding strategy is in line with clients needs; to assess the clients perceptions in the past and present logo changes; to identify the benefits of re-branding that accrues to the organization and to assess resource allocation of the rebranding exercise to the organization. To accomplish the objectives of the research project, the researcher used the case study research design. This uses two broad types of research namely qualitative and quantitative. As for the data collection, the researcher elected to use the self administered questionnaire. A total of 56 questionnaires were distributed to staff, middle managers and clients. Interviews were also done with managers. To analyze collected data, the research assessed all data with some good measure of the objectivity. This was done through the use of tables, pie charts and graphs. 124 pp. Englisch.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Chawuruka PatsonMr Patson Chawuruka holds Graduate Diploma in Marketing from theInstitute of Marketing Management (IMM), a certificate in Education fromthe University of Zimbabwe, a Group Diploma in Marketing from LondonChamber of In.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study sought to investigate the effectiveness of the rebranding a strategy in the mobile communications industry with Net One as a case study. To help in the execution of this project, the researcher set out five main objectives. These were to identify reasons that necessitated re-branding; to find out whether Net One's rebranding strategy is in line with clients' needs; to assess the clients' perceptions in the past and present logo changes; to identify the benefits of re-branding that accrues to the organization and to assess resource allocation of the rebranding exercise to the organization. To accomplish the objectives of the research project, the researcher used the case study research design. This uses two broad types of research namely qualitative and quantitative. As for the data collection, the researcher elected to use the self administered questionnaire. A total of 56 questionnaires were distributed to staff, middle managers and clients. Interviews were also done with managers. To analyze collected data, the research assessed all data with some good measure of the objectivity. This was done through the use of tables, pie charts and graphs.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 124 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study sought to investigate the effectiveness of the rebranding a strategy in the mobile communications industry with Net One as a case study. To help in the execution of this project, the researcher set out five main objectives. These were to identify reasons that necessitated re-branding; to find out whether Net One s rebranding strategy is in line with clients needs; to assess the clients perceptions in the past and present logo changes; to identify the benefits of re-branding that accrues to the organization and to assess resource allocation of the rebranding exercise to the organization. To accomplish the objectives of the research project, the researcher used the case study research design. This uses two broad types of research namely qualitative and quantitative. As for the data collection, the researcher elected to use the self administered questionnaire. A total of 56 questionnaires were distributed to staff, middle managers and clients. Interviews were also done with managers. To analyze collected data, the research assessed all data with some good measure of the objectivity. This was done through the use of tables, pie charts and graphs.