Chen pei ai (89 risultati)
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Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Publisher: China BusinessFour Satisfaction guaranteed,or money back.
Lingua: Inglese
Editore: Xiamen University Press Pub. Date :2010-06-01, 1991
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Da: liu xing, Nanjing, JS, Cinaliu xing
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Soft cover. Condizione: New. Language:Chinese.Author:YI SHAO HUA CHEN PEI AI.Binding:Soft cover.Publisher:Xiamen University Press Pub. Date :2010-06-01.
Lingua: Inglese
Editore: China Price Publishing House Pub. Date :2002-08-01, 1991
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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Soft cover. Condizione: New. Language:Chinese.Author:CHEN PEI AI.Binding:Soft cover.Publisher:China Price Publishing House Pub. Date :2002-08-01.
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Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: Good. Advertising planning art.
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Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Language:Chinese.Paperback. Pages Number: 0 Publisher: Xiamen University Pub. Date :2008-12-13. The The main thrust of the book editing company based in overseas competition. In fact. the principle of competition among enterprises home and abroad are the same. by the product up to brand level. Great e…mphasis on the concept of corporate marketing. business plan focusing on Road. focusing on effective communication. brand culture. and ultimately achieve the purpose of enhancing the core competi.
Editore: Xiamen University Press
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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Soft cover. Condizione: New. Language:Chinese.Author:CHEN PEI AI.Binding.Publisher:Xiamen University Press.
Editore: China Price Press
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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Soft cover. Condizione: New. Language:Chinese.Author:CHEN PEI AI.Binding.Publisher:China Price Press.
The Little Prince (French Han control)(Chinese Edition)
(FA)AN DONG NI DE SHENG AI KE SU PEI LI CHEN JIAN WEI HUO FENG ZHU
Editore: Donghua University Press Pub. Date :2006-05-01, 2006
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Da: liu xing, Nanjing, JS, Cinaliu xing
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Soft cover. Condizione: New. Language:French.Author:(FA)AN DONG NI DE SHENG AI KE SU PEI LI CHEN JIAN WEI HUO FENG ZHU.Binding:Soft cover.Publisher:Donghua University Press Pub. Date :2006-05-01.
Editore: China Business Pub. Date :2001-06-01, 2000
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2001-01-01 Pages: 313 Publisher: China Business Press argued that media planning is the advertising industry does not need creative part . this argument is wrong. A successful m…edia planning programs. requirements in the media . timing . distribution and other aspects of the advertising costs to make creative decisions. In addition to the available media resources to master in-depth knowledge. the best media planners must also be marketing. advertising. research. and fina.Four Satisfaction guaranteed,or money back.
Editore: Higher Education Press Pub. Date :2006-07-01, 2000
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Language:Chinese.Pages Number: 0 Publisher: Higher Education Press Pub. Date :2006-07-01. Contents: first remarks Chapter Introduction Chapter ads advertising the origin and development of Chapter Advertising and other related disciplines second chapter of modern advertising industry. advertising prin…ciples and actions the basic principles of advertising law Chapter V Chapter VI operation of the law of the first advertising.
Editore: Xiamen University Press Pub. Date :2008-07-01, 2008
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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Soft cover. Condizione: New. Language:Chinese.Author:CHEN PEI AI.Binding:Soft cover.Publisher:Xiamen University Press Pub. Date :2008-07-01.
Editore: Fudan University Pub. Date :2009-08-01 version 1, 2009
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Pages Number: 182 Publisher: Fudan University Pub. Date :2009-08-01 version 1. This textbook highlights the use of language skills and practical abilities. focus on training in oral English communication ability. both to develop reading. listening. writing and translation capabilities. according to th…e scenario. task scheduling English corpus. There are two main features: the focus on the teaching process of common property management scenario. property owners. tenants and managers frequently.
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2024-11 Pages: 296 Publisher: Xiamen University Press This book mainly collects Professor Chen Peiai's articles recalling the development of advertising education in China. It comprehensively records the development of advertising education in China from scratch.…starting at Xiamen University. and showcases the arduous yet glorious growth trajectory of advertising education in China. It is a valuable historical resource for advertising education in China.
Editore: Central Radio and TV University Press, 2007
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pages Number: 282 Publisher: Central Radio and TV University Press Pub. Date :2007-01. This book outlines the origins and elements of advertising characteristics. an overview of ancient China to mod…ern advertising advertising several important stages of development. focusing on the United States. Japan. United Kingdom . France. Russia and other countries. an overview of the development of advertising. Contents: Introduction Chapter primitive society before the Opium War to the end of the ad (about 1 million years ago -1840 years) Section II slave society and its previous advertising period of the Warring States to the advertising Sui Tang and Song Dynasties III advertising advertising Ming and Qing Dynasties IV Chapter II of the Opium War to the founding of the first ad (1840-1949 years) before and after the Opium War in the advertising section II to the Fourth Movement of the 1930s. the War Advertising Section to the fourth quarter before the founding of the old China of advertising management of advertising since the founding of new China chapter of China s mainland advertising (1949-1976) the Advertising Section economic recovery period (1949-1952) Section II of the socialist transformation advertising period (1953-1956 years) completed the socialist transformation of the third quarter of advertising (1957-1965 years) Section IV. Cultural Revolution in advertising (1966-1976) V transition period of advertising (1977-1979) The fourth chapter in the new period IFour Satisfaction guaranteed,or money back.
Editore: Higher Education Press Pub . Date :2010-08-01, 2010
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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Soft cover. Condizione: New. Language:Chinese.Author:CHEN PEI AI.Binding:Soft cover.Publisher:Higher Education Press Pub . Date :2010-08-01.
American oil war(Chinese Edition)
(MEI) SI DI WEN PEI ER DI AI (Stephen Pelletiere) CHEN KUI YANG WEI DONG
Editore: Petroleum Industry Press, 2000
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Language:Chinese.Pages Number: 145 Publisher: Petroleum Industry Press Pub. Date: 2008 -07 in the Middle East region rich in oil resources attracted Western industrial capitalist countries continue to penetrate this region. The United States through various political means war and a strong desire to c…ontrol the region. They funded the so-called allies. Support for the war party. troops stationed in the Gulf region. Weaken the anti-American forces. However. the U.S. government ignored the infl.
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: Good. Chinese and foreign advertising history - Friends of media advertising selected book first series (standing in Contemporary Perspective comprehensive review).
Editore: Fudan University Press Pub. Date :2008-07-01, 1991
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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Soft cover. Condizione: New. Language:Chinese.Author:CHEN PEI AI.Binding:Soft cover.Publisher:Fudan University Press Pub. Date :2008-07-01.
Lingua: Cinese
Editore: Xiamen University Press Pub. Date :2010-12-01, 2010
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Paperback. Pages Number: 106 Language: Chinese. Publisher: Xiamen University Press Pub. Date :2010-12-01. advertisements of educational research by the China Advertising and the Institute of Journalism and Communication of Xiamen University. a national advertising co-sponsored academic journal. the ma…in areas of research published in the domestic advertising the latest research results (research reports and research papers). reflecting a new international advertising research advances. new tr.
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: Good. Paperback. Pub Date :1997-01 Pages: 406 Publisher: The Price Press --------- Tips: integrity. textbook ---- rationality Order ===== -------- ---- pro! Order to remember that within 15 days after remittance delivery Oh do not let me wait until the flowers have wilted Oh pro! There are questions. pleas…e call: 13691453329 Oh! (* ^ __ ^ *).
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2001-12-01 Publisher: China Price Press title: the dragon media advertising book selection Series (2): Chinese and foreign advertising history: standing on a comprehensive revi…ew of the contemporary perspective Original Price: 24.80 yuan : love Press: China Price Publishing Date :2001-12-1ISBN: 9787800706639 words: Page: Revision: Binding: Folio: Weight: Editor's Choice & nbsp; to enrich historical data. detailed reasoning thorough. clear structure striking features of the book. Which material is taken from the history books. or what is taken from the ancient literary works. paintings. stories. rich and vivid. people read with immense interest. The book is also the first forming our advertising history monograph Much of the information is very valuable for advertising people to understand the history of advertising development and its laws. to grasp the context and direction of the development of modern advertising a very important reference. Executive summary The book was first published in 1997 as a system research since the reform and opening up the development of China's advertising industry history and summary of the history of the development of foreign advertising a basic theoretical writings. this The book won praise from all walks of life. and become the of Advertising History basis of theoretical education and research first select textbooks and reference materials. The second edition. both retained excellent place certainly by the majority of users in the first edition. but also incorporates the latest achievements of the last few years of theoretical study of advertising history. The book is divided into two parts and foreign part of advertising history since primitive society. down to the end of the 20th century. described in accordance with the historical process of the occurrence of advertising in our development and in-depth analysis of the base law of Hong Kong. and Taiwan. and public service ads the development of history was also made to a special chapter; the foreign advertising history section In addition to the account of the ancient and modern advertising also focuses on the development of modern advertising in the United States. Japan. Britain. France. Russia and other countries and regions. and worldwide advertising trends prospected. Catalog ideal slowly grow large end of primitive society in the history of China's advertising - on behalf of the dragon media advertising book selection General Preface dissemination Advertising track (Preface) Introduction Part I Section I a slave to advertising before the Opium War the society its previous advertising section II of the Warring States to the Sui Dynasty advertising section III of advertising the fourth quarter of the Tang and Song dynasties of Ming and Qing Dynasties advertising second Opium War to the ad first section before the founding of the Opium Wars ad Section II of the May Fourth Movement to section III of the Sino-Japanese War to the 1930s advertising the ad the fourth quarter before the founding of the old China Advertising Management Chapter founding of New China in mainland China since the ads (1949-1976) The first section of national economic recovery section II of the advertising of the period (1949-1952) during the socialist transformation of advertising (1953-1956) Section 3 ads basically completed the socialist transformation of advertising (1957-1965) in section IV of the Cultural Revolution (1966-1976 ) Chapter IV of the new era in mainland China Advertising Section I of the restoration and development of the advertising market in Appendix (1979) :1981-1995. national advertising turnover growth in Appendix II :1981-1995. the development of China's advertising industry overview Section II of the development of the advertising medium Appendix :1981-1994 of the development of the advertising medium Appendix IV: App.
creative industries and the advertising industry in China. Xiamen University Press.(Chinese Edition)
Editore: BEN SHE, 2000
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Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Language:Chinese.Paperback. Publisher: Xiamen University Press. the credibility of the current advertising is not very satisfactory. such as the very rational price competition. false advertising. but also too many malpractices in the pharmaceutical industry to mislead the consumer and so on. These is…sues.
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: Good. Chinese and foreign advertising history - standing on a comprehensive review of the Contemporary Perspective.
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: Good. Chinese and foreign advertising history - standing on the comprehensive review of the contemporary perspective (second edition).
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: Good. History of Chinese and foreign advertising printed 5000 (second edition).
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: Good. Comprehensive review of the history of Chinese and foreign advertising (Second Edition) standing contemporary perspective reading crossed and notes spine corner wear 032-04-0450.
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Language:Chinese.Pub Date: 2012-12-01 Publisher: Central Radio and Television University Press ad operational processes. The main contents include an overview of ad operations processes. factors affecting the operation of the process of advertising. integrated advertising company's operating procedure…s. professional advertising company operational processes. the effect of advertising media agency operating procedures. advertisers development process. advertising operations assessment process.
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2004-07-01 Pages: 259 Publisher: Fudan University Press basic information about the title: Advertising Principles - erudite Advertising Series List Price: 25.00 yuan Author: Che…n Pei love ed Publisher: Fudan University Press Date :2004-7-1ISBN: 9787309037890 Words: 258.000 yds: 259 Edition: 1 Binding: Paperback: product size and weight: Editor's Choice \ t \ t \ t \ t Summary study advertising theory. generally two angles : Communication Studies and Marketing. Communication focuses on five aspects of the process of analysis and research dissemination (five W). is the messenger. the message. the recipient. the media. the effect is. Marketing emphasis on the relationship between advertising and marketing strategy. This material departure from the principle of the Communication. advertising as a means to study an information dissemination. that ads play an important role not only in the economic field. but also play a role in political life. social coordination. culture and entertainment. intelligence and information. The textbook system. while on the campaign from the information dissemination program to explore. but focused on the surface or in the economic aspects of marketing is the most active stage of the campaign. This textbook is revised on the basis of my book. Advertising Principles and Methods supplement. remained essentially the original system and the main point of the book. and on this basis to further explore. The ten chapters of the textbook as the main line of the five W Advertising. more comprehensive. a scientific understanding of the principles and laws of the advertising. theorists. practitioners have an important reference value. The book Advertising as the basic materials for tertiary institutions. as practitioners Readings. CONTENTS CHAPTER advertising takes the definition of the first section of advertising a historical review of advertising defined. characteristics and definition of advertising. advertising and publicity IV classification of advertising and news second ad. classified by ad area two advertising object class III. by ad content and purpose of classification four. five at advertising content areas classification study classified section III of Advertising Advertising Communication. Advertising Communication relationship the relationship between advertising and psychology Third. the relationship between advertising and Marketing IV. the relationship between advertising and aesthetics V. advertising statistical relationship theoretical basis for the fourth quarter of Advertising. Communication Theory including summarized the whole process of the campaign. Advertising Communication Studies as a theoretical basis for the development of the information society needs Chapter Summary Keywords thinking the title second ad basic theory of Section I Principles of Advertising and Communication. dissemination constitute classification the dissemination of advertising messages. advertising the basic aspects of the spread of four. ad dissemination functions in section II of the advertising market principles. the marketing concept. the advertising and marketing three. advertising and product life-cycle four. advertising and advertisers the marketing strategy of the third quarter advertising and consumer behavior. consumer behavior constitute two type of consumer analysis. consumer behavior research the significance of the fourth quarter advertising planning advertising and cultural concepts a. advertising is an important cultural phenomenon Second. the cultural environment of the basic functions of advertising culture. advertising planning. advertising planning. cultural manifestations Chapter Summary Keywords thinking questions Chapter advertisement survey investigating a strategy first advertising materials. advertising. information sources two advertising data collection and analy.
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Paperback. Number The Pages.: 180 a fairy tale about life and living. love. strength and enthusiasm of the true meaning! The entire novel is full of poetic melancholy. a touch of sadness. written in easily understood language the philosophy of thought-provoking and touching charm. This flavor. specifi…cally. in the form of simple and profound meanings fit. The whole fairy tale. the text is very clean. even the pure form is very simple. even simple. This book is the phonetic reading is primary .
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: Good. Paperback. Pub Date :2001-10 Pages: 291 Publisher: Xiamen University Press registered 5 yuan.
