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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 61,42
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Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 60,22
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Da: Majestic Books, Hounslow, Regno Unito
EUR 61,88
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Da: Chiron Media, Wallingford, Regno Unito
EUR 52,17
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Aggiungi al carrelloPaperback. Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 55,13
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Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 61,02
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 68,53
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 69,95
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Da: Revaluation Books, Exeter, Regno Unito
EUR 87,63
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Aggiungi al carrelloPaperback. Condizione: Brand New. 160 pages. 9.21x6.14x0.39 inches. In Stock.
Lingua: Inglese
Editore: Springer Nature Switzerland AG, Cham, 2021
ISBN 10: 3030813363 ISBN 13: 9783030813369
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 156,68
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 164,59
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 164,59
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 161,16
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 180,22
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Condizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 181,12
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 189,35
Quantità: 10 disponibili
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Condizione: New.
Da: Majestic Books, Hounslow, Regno Unito
EUR 202,65
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Condizione: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 197,46
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2022. 2022 ed. paperback. . . . . .
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 198,57
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Aggiungi al carrelloCondizione: New. 2021. Hardcover. . . . . .
Lingua: Inglese
Editore: Springer International Publishing, 2022
ISBN 10: 3030813398 ISBN 13: 9783030813390
Da: preigu, Osnabrück, Germania
EUR 140,00
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Marketing Communications in Emerging Economies, Volume II | Conceptual Issues and Empirical Evidence | Thomas Anning-Dorson (u. a.) | Taschenbuch | xxii | Englisch | 2022 | Springer International Publishing | EAN 9783030813390 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Da: Buchpark, Trebbin, Germania
EUR 106,71
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Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Da: Buchpark, Trebbin, Germania
EUR 109,91
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: Hervorragend. Zustand: Hervorragend | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.