Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
EUR 4,95
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Aggiungi al carrellogebundene Ausgabe. Condizione: Gut. 257 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 575.
Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Harvard University Press, US, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 45,17
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Aggiungi al carrelloHardback. Condizione: New. The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues.The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.
Condizione: New.
EUR 38,16
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 41,23
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Aggiungi al carrelloCondizione: New.
EUR 44,96
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Aggiungi al carrelloHardcover. Condizione: Brand New. 270 pages. 9.25x6.25x1.00 inches. In Stock.
Condizione: New. Satisfaction Guaranteed or your money back.
Lingua: Inglese
Editore: Harvard University Press, US, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Da: Rarewaves.com UK, London, Regno Unito
EUR 41,22
Quantità: 2 disponibili
Aggiungi al carrelloHardback. Condizione: New. The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues.The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.