conghua deloitte (3 risultati)

hardcover. Condizione: Very Good. Inscribed and signed by author with first name.

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condizione: Good. Standard Edition. A comprehensive analysis of China's burgeoning consumer market at a pivotal time in its economic development. Authored by Conghua Li in collaboration with the Deloitte & Touche Consulting Group, this book offers invaluable insights into the intricacies of Chinese consumer behavior and market trends in the late 1990s.The volume garnered significant advance praise, cementing its status as a crucial resource for those looking to understand and engage with the Chinese market. Kenichi Ohmae hailed it as providing "fascinating insight into what is happening in China's consumer market today," explaining "the puzzles of the Chinese consumer in a way nobody has previously attempted."Mark Mobius considered it "one of the most incisive studies of China's consumer market," while John A. Quelch emphasized its "invaluable and interesting insights on the most important Chinese consumer trends that are essential for MNCs to understand." Richard C. Bartlett called it a "solid foundation for any marketer contemplating a China launch or expansion," and Professor Pedro Nueno praised it as "the pioneering research of an insider" showing "what drives consumption in next century's first world economy."This hardcover copy is in Good condition, without a dust jacket. The text is clean and accessible, making it an excellent resource for anyone interested in the foundational aspects of China's consumer economy and business strategies for the region.