paperback. Condizione: Fine.
Condizione: As New. Unread book in perfect condition.
Condizione: New.
Lingua: Inglese
Editore: Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 59,68
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
EUR 60,96
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
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Aggiungi al carrelloCondizione: New.
EUR 56,95
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Aggiungi al carrelloCondizione: New. In.
Condizione: New.
EUR 58,42
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 64,10
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Aggiungi al carrelloPaperback. Condizione: Brand New. 336 pages. 9.69x7.44x1.00 inches. In Stock.
EUR 67,72
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
Lingua: Inglese
Editore: Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Da: Rarewaves.com UK, London, Regno Unito
EUR 55,65
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
EUR 183,83
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Aggiungi al carrelloCondizione: New.
EUR 176,00
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EUR 197,19
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EUR 197,25
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 293,84
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Aggiungi al carrelloHardcover. Condizione: Brand New. 388 pages. 9.69x7.44x1.00 inches. In Stock.