Crosby ralph w (18 risultati)

Paperback. Condizione: Very Good. Ralph Crosby's Memoirs of a Main Street Boy tells the tale of growing up at a tempestuous time in U.S. history - from the Great Depression, through World War II and the Cold War - in a town where America's colonial history was even more tempestuous, amid classic homes and institutions that still exist. The story takes you through the author's interplay with these historic places and events that helped shape U.S. history, as well as shaping his life and those of his generation. You will discover: How Annapolis became the first capital of the United States. Why the Revolutionary War officially ended in the Maryland State House. Why John Paul Jones' body waited seven years in Annapolis to be buried at the U.S. Naval Academy Chapel. How a young Francis Scott Key, attending school in Annapolis, became the poet who would write The Star-Spangled Banner. How much George Washington liked to gamble in card games and on the races in Annapolis. How the author and his friends, like youngsters throughout the U.S., contributed to the Second World War effort. Why the U.S. Naval Academy was located in Annapolis and why it almost left. Why Annapolis stayed calm while cities around it erupted in flames when Martin Luther King, Jr. was shot. Why the tiny Annapolis port once supplied the world with tobacco and oysters. What it was like when radio was king of entertainment media. How religious and social discrimination impacted a small town in the mid-20th century. That, before he became famous as the symbol of press freedom, John Peter Zenger managed one of America's earliest newspapers in Annapolis. Why some view the Annapolis burning of the ship Peggy Stewart more critical to the Revolution than the more famous Boston Tea Party. What it was like to be a school boy when the fearful nuclear age began. And much more. This is not an autobiography. It is a memoir of growing up in one of the country's most disruptive yet most dynamic eras-from the end of the Great Depression, through World War II to the Cold War. That the growing up occurred in and around places where Washington, Jefferson and Franklin and their comrades planned war and made peace gives the story a unique perspective. Ralph W. Crosby has enjoyed great success in a multifaceted career as journalist, author, and marketer. A graduate of the University of Maryland College of Journalism, Ralph began his professional life as a newspaperman in Baltimore, later becoming a Washington Correspondent and magazine writer during the Eisenhower-Kennedy-Johnson era; culminating his journalistic career in 1972 as an editor with the Kiplinger organization. All the while he lived in his hometown, Annapolis, Maryland, where he still resides with his wife, Carlotta. Currently, he is chairman of Crosby Marketing Communications, an award-winning advertising and public relations firm he founded in 1973. The firm, with 50-plus employees, has offices in Annapolis and Washington, D.C. Memoirs of a Main Street Boy is his third published book.…

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condizione: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Paperback. Condizione: Very Good. Ralph Crosby's Memoirs of a Main Street Boy tells the tale of growing up at a tempestuous time in U.S. history - from the Great Depression, through World War II and the Cold War - in a town where America's colonial history was even more tempestuous, amid classic homes and institutions that still exist. The story takes you through the author's interplay with these historic places and events that helped shape U.S. history, as well as shaping his life and those of his generation. You will discover: How Annapolis became the first capital of the United States. Why the Revolutionary War officially ended in the Maryland State House. Why John Paul Jones' body waited seven years in Annapolis to be buried at the U.S. Naval Academy Chapel. How a young Francis Scott Key, attending school in Annapolis, became the poet who would write The Star-Spangled Banner. How much George Washington liked to gamble in card games and on the races in Annapolis. How the author and his friends, like youngsters throughout the U.S., contributed to the Second World War effort. Why the U.S. Naval Academy was located in Annapolis and why it almost left. Why Annapolis stayed calm while cities around it erupted in flames when Martin Luther King, Jr. was shot. Why the tiny Annapolis port once supplied the world with tobacco and oysters. What it was like when radio was king of entertainment media. How religious and social discrimination impacted a small town in the mid-20th century. That, before he became famous as the symbol of press freedom, John Peter Zenger managed one of America's earliest newspapers in Annapolis. Why some view the Annapolis burning of the ship Peggy Stewart more critical to the Revolution than the more famous Boston Tea Party. What it was like to be a school boy when the fearful nuclear age began. And much more. This is not an autobiography. It is a memoir of growing up in one of the country's most disruptive yet most dynamic eras-from the end of the Great Depression, through World War II to the Cold War. That the growing up occurred in and around places where Washington, Jefferson and Franklin and their comrades planned war and made peace gives the story a unique perspective. Ralph W. Crosby has enjoyed great success in a multifaceted career as journalist, author, and marketer. A graduate of the University of Maryland College of Journalism, Ralph began his professional life as a newspaperman in Baltimore, later becoming a Washington Correspondent and magazine writer during the Eisenhower-Kennedy-Johnson era; culminating his journalistic career in 1972 as an editor with the Kiplinger organization. All the while he lived in his hometown, Annapolis, Maryland, where he still resides with his wife, Carlotta. Currently, he is chairman of Crosby Marketing Communications, an award-winning advertising and public relations firm he founded in 1973. The firm, with 50-plus employees, has offices in Annapolis and Washington, D.C. Memoirs of a Main Street Boy is his third published book.…

Condizione: Very Good. Signed Copy . Inscribed by author on endpage. (Annapolis, Maryland, journalists ).

Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condizione: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Condizione: As New. Unread book in perfect condition.

Condizione: New.

paperback. Condizione: Very Good.

dvd. Condizione: Used - Good.

Hardcover. Condizione: Very good. Condizione sovraccoperta: Good. 149, [3] pages. Suggested Reading. Author's promotional item laid in. Nice inscription signed by the author on fep. DJ has some wear and soiling. Ralph Crosby is Chairman and CEO of one of the largest and most successful marketing communications companies in the mid-Atlantic area. Crosby Marketing Communications, which he founded in 1973, serves national and regional clients that are market leaders in various industries. The firm is ranked around number 270 on Advertising Age's list of the country's 500 largest agencies. He has published numerous articles in national magazines, lectured at his alma mater, the University of Maryland College of Journalism, and taught continuing education courses in advertising and public relations. Mr. Crosby began his professional life as a newspaperman in Baltimore, later becoming a Washington correspondent for Chilton Publications, and culminating his journalistic career as an editor with the Kiplinger organization. He followed his time as a journalist with the founding of a PR that has grown into Crosby Marketing Communications, one of the nation's leading integrated marketing firms. It now has a proven track record for creating national and regional campaigns for Fortune 500 companies, federal agencies and both for profit and nonprofit organizations. Crosby recently won the Multicultural Marketing Campaign of the Year award from PRWeek magazine for its work on behalf of the U.S. Department of Education's Federal Student Aid program. Businesses often are started by entrepreneurs with an idea, a product or service, or an expertise. Many of them fail, not because the idea or product isn't good, but because their attention is overwhelmingly directed internally - e.g., what goes into the product - when they should focus externally, always reminding themselves: "It's The Customer, Stupid!"That's the premise of Ralph Crosby's new book, "It's The Customer, Stupid! Lessons Learned in a Lifetime of Marketing."An organization's success starts and ends with the customer, a lesson absorbed by the author on the front lines of small businesses he owned or operated, through the teachings of experts and mentors, and from years of strategic marketing for myriad clients at his own marketing agency. Those lessons are the foundation of this book, which covers the following: Knowing who is your customer. How to bond with your customer. Best practices in the customer-centric process. Sending the right message to the customer. How to handle one of your best customers - the media. Avoiding the myths of marketing. Customer engagement in the Internet age. New media + old media = The future of marketing. Learning from your marketing mistakes.The author contends that if you are in business - for profit or nonprofit - you must focus on your customers, be they buyers, members, contributors, patients, clients, volunteers, subscribers, employees or any other persons whose satisfaction is key to the organization's success. Using examples and stories of both marketing success and failure, this book offers guidance on how to achieve that customer focus and satisfaction. First Edition [Stated], First Printing [Stated]. Ron Ordansa (Cover design) (illustratore).…

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. Print on Demand.

Condizione: Fine. 1st Edition. 8vo. A wonderful association copy of this uncommon political work. Inscribed by the author on the front endpaper to close friend, author, notable University of Maryland Literary Professor, and architectural historian Mike Olmert. Illustrated boards. Square tight binding. Clean interior. In as-new condition. Presents handsomely in a clear, archival mylar dust jacket.…

Paperback. Condizione: new. Paperback. "Ralph Crosby's Memoirs of a Main Street Boy" tells the tale of growing up at a tempestuous time in U.S. history-from the Great Depression, through World War II and the Cold War-in a town where America's colonial history was even more tempestuous, amid homes and institutions that still exist. The story takes you through the author's interplay with these historic places and events that helped shape U.S. history, as well as shaping his life and those of his generation.Told from recollection and experiences of a child grown to manhood, the book combines the story of Annapolis Maryland's unique place in American history with its typical small town life, made atypical by its Chesapeake Bay location and its unique institutions, such as the U.S. Naval Academy-wonderful playgrounds for a child of the mid-20th century. This is not an autobiography. It is a memoir of growing up in one of the country's most disruptive yet most dynamic eras-from the end of the Great Depression, through World War II to the Cold War. That the growing up occurred in and around places where Washington, Jefferson and Franklin and their comrades planned war and made peace gives the story a unique perspective."Book blends personal memories with small-town Annapolis' unique place in American history." -De Castillo, Annapolis Patch, September 16, 2016Ralph W. Crosby has enjoyed great success in a multifaceted career as journalist, author, and marketer. A graduate of the University of Maryland College of Journalism, Ralph began his professional life as a newspaperman in Baltimore, later becoming a Washington Correspondent and magazine writer during the Eisenhower-Kennedy-Johnson era; culminating his journalistic career in 1972 as an editor with the Kiplinger organization. All the while he lived in his hometown, Annapolis, Maryland, where he still resides with his wife, Carlotta. Currently, he is chairman of Crosby Marketing Communications, an award-winning advertising and public relations firm he founded in 1973. The firm, with 50-plus employees, has offices in Annapolis and Washington, D.C. Memoirs of a Main Street Boy is his third published book. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…