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  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Buono

    EUR 4,87

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    Spedito in U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Good. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures?and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day?not Tweets?to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics?almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races?a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say?the bought reality?and what political stories used to cover.…

  • Lingua: Inglese

    Editore: Fordham University Press (edition 1), 2020

    082328896X / 9780823288960

    • Brossura

    Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condizione: Usato - Molto buono

    EUR 4,88

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    Spedito in U.S.A.

    Quantità: 2 disponibili

    Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Lingua: Inglese

    Editore: Fordham University Press (edition 1), 2020

    082328896X / 9780823288960

    • Brossura

    Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condizione: Usato - Molto buono

    EUR 4,98

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    Quantità: 1 disponibile

    Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condizione: Usato - Molto buono

    EUR 6,18

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    Quantità: 1 disponibile

    Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condizione: Usato - Buono

    EUR 6,71

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    Paperback. Condizione: Good. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures?and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day?not Tweets?to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics?almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races?a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say?the bought reality?and what political stories used to cover.…

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Affordable Collectibles, Columbia, MO, U.S.A.Affordable Collectibles

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    Condizione: Usato - Buono

    EUR 22,93

    EUR 3,57 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Good. Slightly scrunched page edges up to page 9. Otherwise about like new with no marks.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condizione: Nuovo

    EUR 36,68

    EUR 2,36 spedizione 
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    Quantità: Più di 20 disponibili

    Condizione: New.

  • Lingua: Inglese

    Editore: Fordham University Press, US, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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    Condizione: Nuovo

    EUR 39,12

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    Quantità: 5 disponibili

    Paperback. Condizione: New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK

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    Condizione: Nuovo

    EUR 36,91

    EUR 4,99 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 15 disponibili

    PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

  • Lingua: Inglese

    Editore: Fordham University Press, US, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA

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    Condizione: Nuovo

    EUR 42,19

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    Spedito da Regno Unito a U.S.A.

    Quantità: Più di 20 disponibili

    Paperback. Condizione: New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condizione: Usato - Come nuovo

    EUR 43,12

    EUR 2,36 spedizione 
    Spedito in U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: As New. Unread book in perfect condition.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand

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    Condizione: Nuovo

    EUR 41,03

    EUR 5,50 spedizione 
    Spedito da Italia a U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: new.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura
    • Prima edizione

    Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.

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    Condizione: Nuovo

    EUR 41,65

    EUR 9,50 spedizione 
    Spedito da Irlanda a U.S.A.

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    Condizione: New. 2020. 1st Edition. Paperback. . . . . .

  • Lingua: Inglese

    Editore: Fordham Univ Pr, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books

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    Condizione: Nuovo

    EUR 44,06

    EUR 11,99 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Paperback. Condizione: Brand New. 260 pages. 9.00x6.00x0.75 inches. In Stock.

  • Lingua: Inglese

    Editore: Fordham University Press, New York, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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    Condizione: Nuovo

    EUR 56,96

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    Quantità: 1 disponibile

    Paperback. Condizione: new. Paperback. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close?You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover. Buying Reality compares the political ads, money and political stories on local television news in the 2016 Presidential and Down Ballot campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Majestic Books, Hounslow, Regno UnitoMajestic Books

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    Condizione: Nuovo

    EUR 49,69

    EUR 7,79 spedizione 
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    Quantità: 3 disponibili

    Condizione: New. pp. 256.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections

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    EUR 44,00

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    Condizione: New. In English.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK

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    EUR 39,75

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    Condizione: New.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE

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    Condizione: Nuovo

    EUR 39,76

    EUR 19,19 spedizione 
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    Quantità: Più di 20 disponibili

    Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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    Condizione: Nuovo

    EUR 53,29

    EUR 9,37 spedizione 
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    Quantità: Più di 20 disponibili

    Condizione: New. 2020. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK

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    Condizione: Usato - Come nuovo

    EUR 46,01

    EUR 17,98 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: As New. Unread book in perfect condition.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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    Condizione: Nuovo

    EUR 62,60

    EUR 3,56 spedizione 
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    Quantità: 3 disponibili

    Condizione: New. pp. 256.

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    0823288951 / 9780823288953

    • Rilegato

    Da: College Campus, Sturgeon Lake, MN, U.S.A.College Campus

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    Condizione: Usato - Buono

    EUR 78,11

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    Quantità: 1 disponibile

    Condizione: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used.

  • Lingua: Inglese

    Editore: Fordham University Press, US, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

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    Condizione: Nuovo

    EUR 40,60

    EUR 44,62 spedizione 
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    Quantità: 5 disponibili

    Paperback. Condizione: New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…

  • Lingua: Inglese

    Editore: FORDHAM UNIV PR, 2020

    082328896X / 9780823288960

    • Brossura

    Da: moluna, Greven, Germaniamoluna

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    Condizione: Nuovo

    EUR 42,26

    EUR 48,99 spedizione 
    Spedito da Germania a U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: New. &Uumlber den AutorrnrnDanilo Yanich is a Professor of Urban Affairs and Public Policy at the Joseph R. Biden, Jr. School of Public Policy of the University of Delaware. He is the Associate Director of the school and directs the masters p.

  • Lingua: Inglese

    Editore: Fordham University Press Apr 2020, 2020

    082328896X / 9780823288960

    • Brossura

    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    Condizione: Nuovo

    EUR 56,38

    EUR 35,00 spedizione 
    Spedito da Germania a U.S.A.

    Quantità: 1 disponibile

    Taschenbuch. Condizione: Neu. Neuware - From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover. …

  • Lingua: Inglese

    Editore: Fordham University Press, US, 2020

    082328896X / 9780823288960

    • Brossura

    Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK

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    Condizione: Nuovo

    EUR 40,65

    EUR 77,91 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: Più di 20 disponibili

    Paperback. Condizione: New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…

  • Lingua: Inglese

    Editore: Fordham University Press, New York, 2020

    082328896X / 9780823288960

    • Brossura

    Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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    Condizione: Nuovo

    EUR 89,92

    EUR 33,02 spedizione 
    Spedito da Australia a U.S.A.

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    Paperback. Condizione: new. Paperback. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close?You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover. Buying Reality compares the political ads, money and political stories on local television news in the 2016 Presidential and Down Ballot campaigns. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

  • Lingua: Inglese

    Editore: Fordham University Press, 2020

    0823288951 / 9780823288953

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  • Lingua: Inglese

    Editore: Fordham University Press, US, 2020

    0823288951 / 9780823288953

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    Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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    Hardback. Condizione: New. From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.…