David voas preface (1 risultati)
- Altre immagini
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- Prima edizione
Da: killarneybooks, Inagh, CLARE, Irlandakillarneybooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 48,60
EUR 33,70 spedizioneSpedito da Irlanda a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: Good. Condizione sovraccoperta: Good+. 1st Edition. Good+. Hardcover, xix + 256 pages, NOT ex-library. Limited mild wear, a Mängelexemplar stamp on the title page, a tiny corner crease on a portion of leaves. Book is clean and bright with unmarked text, free of inscriptions, firmly bound. Gently shelfworn…dust jacket with a short tear in one of the corners. -- The book examines the modern phenomenon of branding within religion and spirituality. It explores how religious institutions and spiritual movements have adopted market-driven strategies to appeal to modern audiences. In this context, religion is treated as a 'brand' - with followers seen as consumers, religious messages as products, and religious organisations adopting marketing techniques to increase visibility and attract adherence. The book's interdisciplinary approach draws from sociology, religious studies, marketing, and cultural studies. It provides new insights into how religious practices are commodified and how spiritual leaders and organisations navigate the challenges of a competitive marketplace. By understanding religion through the lens of branding, the volume challenges traditional views of religious transmission and opens a discussion about the effects of consumerism on faith and spirituality. The chapters include various case studies, from mega-churches in the United States to new religious movements and the global spread of Eastern spirituality. These cases illustrate how different religious organisations engage in branding, market positioning, and image management, ultimately shaping the way faith is experienced and transmitted in contemporary society.
