Dayal sandeep (33 risultati)

Condizione: very_good.

hardcover. Condizione: Good.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condizione: acceptable. Includes dustjacket. Book shows signs of Use and Wear on Cover s - All Pages are still legible and in Acceptable Condition.

hardcover. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Hardback. Condizione: New. Build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds-and create effective marketing strategies to build the kind of loyalty that fuels today's iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:Does this brand give me good vibes?Does what this brand says make sense to me?Will I be happier if I buy this brand?These three factors-good brand vibes, brand sense, and brand resolve-are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that "consumer collaboration" would be the key factor in winning people's trust online and giving consumers control over their personal information would be central to gaining their trust-issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.…

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condizione: new. Hardcover. Build a cognitive brand that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer mindsand create effective marketing strategies to build the kind of loyalty that fuels todays iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:Does this brand give me good vibes?Does what this brand says make sense to me?Will I be happier if I buy this brand?These three factorsgood brand vibes, brand sense, and brand resolveare the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that consumer collaboration would be the key factor in winning peoples trust online and giving consumers control over their personal information would be central to gaining their trustissues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardback. Condizione: New. Build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds-and create effective marketing strategies to build the kind of loyalty that fuels today's iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:Does this brand give me good vibes?Does what this brand says make sense to me?Will I be happier if I buy this brand?These three factors-good brand vibes, brand sense, and brand resolve-are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that "consumer collaboration" would be the key factor in winning people's trust online and giving consumers control over their personal information would be central to gaining their trust-issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.…

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condizione: New. Right Between the Ears reveals the secrets that allow brands to open up hidden domains in our minds through powerful psychological triggers. The power of cognitive brands is not accidental; it is architected by applying recent scientific advances in fields as disparate as psychology, behavioural economics, social anthropology and cognitive neuroscience. These consilient techniques now allow us to peer into the soul of a brand as never before. Marketers have created truly phenomenal brands in the past. However, until now, our understanding of brain science was not quite enough to explain why some brand campaigns become so iconic while others fizzle. This book provides a new lens with which we can deconstruct those successes and failures. It takes the reader on a rollicking ride through examples and stories of brands as timeless as De Beers, Mastercard, Allstate and Guinness, as well as modern-day wonders like Madison Reed, Allbirds and Warby Parker. The book is called Right between the Ears because that is where the brain is. Psychologists sometimes say that everything about sex happens not where you think but right between your ears. Everything about brands, too, happens there. This book reveals all you need to know to build your own epic brands.…

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New. 2022. Hardcover. . . . . .

Condizione: Used.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Hardback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: New. 2022. Hardcover. . . . . . Books ship from the US and Ireland.

Condizione: Used. 1st edition NO-PA16APR2015-KAP.

Condizione: Used.

Hardback. Condizione: New. New copy - Usually dispatched within 4 working days.

Hardcover. Condizione: new. Hardcover. Build a cognitive brand that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer mindsand create effective marketing strategies to build the kind of loyalty that fuels todays iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:Does this brand give me good vibes?Does what this brand says make sense to me?Will I be happier if I buy this brand?These three factorsgood brand vibes, brand sense, and brand resolveare the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that consumer collaboration would be the key factor in winning peoples trust online and giving consumers control over their personal information would be central to gaining their trustissues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Hardback. Condizione: New. Build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds-and create effective marketing strategies to build the kind of loyalty that fuels today's iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:Does this brand give me good vibes?Does what this brand says make sense to me?Will I be happier if I buy this brand?These three factors-good brand vibes, brand sense, and brand resolve-are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that "consumer collaboration" would be the key factor in winning people's trust online and giving consumers control over their personal information would be central to gaining their trust-issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.…

Buch. Condizione: Neu. Neuware - Build a 'cognitive brand' that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds-and create effective marketing strategies to build the kind of loyalty that fuels today's iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:- Does this brand give me good vibes - Does what this brand says make sense to me - Will I be happier if I buy this brand These three factors-good brand vibes, brand sense, and brand resolve-are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that 'consumer collaboration' would be the key factor in winning people's trust online and giving consumers control over their personal information would be central to gaining their trust-issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.…