Dekhili sihem (32 risultati)

Condizione: Neuf.

Condizione: Neuf.

Condizione: Neuf.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Condizione: new.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. In English.

Hardback. Condizione: New. 1st. Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.…

Condizione: New. 2022. 1st Edition. Hardback. . . . . .

Condizione: New.

Gebunden. Condizione: New. Sihem Dekhili is a researcher in marketing at the BETA-CNRS laboratory at the University of Strasbourg, France. Her research focuses on responsible consumption, with topics related to eco-labeling, green communication, fair price and ethical fashion.Man.

Hardcover. Condizione: Brand New. 328 pages. 9.50x6.50x1.00 inches. In Stock.

Buch. Condizione: Neu. Neuware - Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.…

Condizione: New. 2022. 1st Edition. Hardback. . . . . . Books ship from the US and Ireland.

Hardback. Condizione: New. 1st. Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.…

Condizione: New.

Condizione: New. In English.

Taschenbuch. Condizione: Neu. Effet de l''origine sur la perception de la qualité de l''huile d''olive | Interactions pays d''origine-région d''origine et influences des dimensions de l''image régionale sur la perception de la qualité: cas de l''huile d''olive | Sihem Dekhili | Taschenbuch | 392 S. | Französisch | 2013 | Éditions universitaires européennes | EAN 9786131516337 | Verantwortliche Person für die EU: Editions universitaires europeennes, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Hardback. Condizione: New.

Hardback. Condizione: New.

Hardcover. Condizione: Brand New. 328 pages. 9.50x6.50x1.00 inches. In Stock. This item is printed on demand.

Condizione: New. PRINT ON DEMAND.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -En marketing, les auteurs ont étudié essentiellement le concept de 'pays d''origine', beaucoup moins celui de la 'région d''origine', et ont négligé la question de l''indépendance ou de la complémentarité des deux concepts. L''objectif général de ce livre est de montrer dans quelle mesure les deux notions (pays et région) sont distinctes ou en interaction. Les résultats d''une étude empirique portant sur le cas de l''huile d''olive montrent que le nom de la 'région' apporte aux consommateurs une information différente de celle générée par le 'pays'. Et que l''indication du nom de la 'région', associé à celui du 'pays', a un effet positif sur le comportement de choix des consommateurs. Les conclusions de cette recherche confirment la multidimensionnalité de l''image de la région d''origine (variété d''olives, conditions naturelles et facteur humain). Elles indiquent, d''une part, que l''information sur l''image de la région d''origine influence significativement la perception des attributs intrinsèques du produit et sa qualité perçue, et d''autre part, que les trois dimensions de l''image influencent chacune, avec un poids différent, la qualité perçue du produit. 392 pp. Französisch.…