Elitza iordanova (9 risultati)

Condizione: New.

Kartoniert / Broschiert. Condizione: New.

Taschenbuch. Condizione: Neu. Dynamic Packaging Portals on the Internet | Usability Analysis | Elitza Iordanova-Krasteva | Taschenbuch | Englisch | VDM Verlag Dr. Müller | EAN 9783639076882 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Hardback. Condizione: New. Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.…

Hardback. Condizione: New. Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.…

Condizione: New. Print on Demand.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The focus of this book is on new technologies in tourism industry and in particular on their implementation in user friendly and time saving booking procedures. This book has a dual objective - on the one hand, it shows what kind of features should be maintained by dynamic packaging portals on the Internet in order to be competitive and to keep high recommender and booking rates, and on the other hand, it explores the factors that have influence over users satisfaction with the use of dynamic packaging portals. It includes hints for travel agents and travel agencies, who want to go on the web , to be successful with the structure of their web sites and to reinforce some features more than others. A limited number of studies concerning Dynamic Packaging Portals on the Internet exists in the literature due to their recent emergence and complex nature. Hence, this book is a valuable basis for further research in a new and prospective area.…

Condizione: New. PRINT ON DEMAND.

Paperback. Condizione: Brand New. 96 pages. 8.66x5.91x0.22 inches. In Stock. This item is printed on demand.