Esteve calzada (63 risultati)

Paperback. Condizione: New. Paperback. Publisher overstock, may contain remainder mark on edge.

Paperback. Condizione: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.

Condizione: New.

Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

Paperback or Softback. Condizione: New. Show Me the Money!: How to Make Money Through Sports Marketing. Book.

Condizione: As New. Unread book in perfect condition.

Condizione: Good. : Este libro es un manual de marketing deportivo que explora cómo conseguir ingresos para clubes, torneos, federaciones y deportistas individuales. A través de un estilo directo y didáctico, Esteve Calzada detalla estrategias para aumentar la presencia en medios, captar aficionados y generar ingresos mediante la explotación de instalaciones, patrocinios, derechos de televisión y gestión de productos licenciados. El autor, basándose en su experiencia en el FC Barcelona y Prime Time Sport, ofrece un método para organizar ideas y actividades de generación de ingresos, con consejos prácticos y ejemplos reales. EAN: 9788493950743 Tipo: Libros Categoría: Negocios y Economía|Deportes y Recreación Título: Show Me the Money! Autor: Esteve Calzada Mangues Editorial: LIBROS DE CABECERA Idioma: es-ES Páginas: 344 Formato: tapa blanda.…

Condizione: New.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Paperback. Condizione: new. Paperback. Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes.How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world?- FIFA grossed over 2.3 billion from the 2010 World Cup in South Africa.- The Champions League generates UEFA more than 1 billion in annual revenue.- Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club Paris Saint-German.- Real Madrids revenues increased 7 per cent in 2011/12 to 512 million, the highest in the world of -football for the eighth consecutive year.The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him.Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football. A fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or even by an individual athlete. Find out how football clubs work - of interest to anyone interested in sport and how football clubs make their money. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes.How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world?- FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa.- The Champions League generates UEFA more than £1 billion in annual revenue.- Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club - Paris Saint-German.- Real Madrid's revenues increased 7 per cent in 2011/12 to ?512 million, the highest in the world of -football for the eighth consecutive year.The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him.Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players' image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.…

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: Brand New. 352 pages. 9.21x6.02x0.55 inches. In Stock.

PF. Condizione: New.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New. Idioma/Language: Español. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.

Condizione: New.

Condizione: New. In English.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Rústica. Condizione: New. Condizione sovraccoperta: Nuevo. LIBRO.

Encuadernación de tapa blanda. Condizione: Aceptable. Condizione sovraccoperta: Aceptable. 1ª Edición. ejemplar numerado. es el 56 de 250.

Condizione: Nuevo. Show Me the Money! es un manual de marketing deportivo que a través del mundo del fútbol ùy extrapolable a otros deportesù descubre cómo conseguir dinero para un club, un torneo, una federación o incluso un deportista a nivel individual. Mediante la utilización de un estilo directo y muy didáctico, plagado de experiencias y ejemplos reales, Esteve Calzada detalla cómo conseguir presencia en los medios, captar aficionados y generar ingresos a través de la explotación de las instalaciones, los patrocinios, los derechos de televisión y de imagen de deportistas y la gestión de productos licenciados. Algunos datos sobre el número de licencias y el negocio deportivo: 19 687 clubs de fútbol federados en España y 97 353 clubs deportivos federados. La FIFA recaudó más de 3600 millones de dólares con el Mundial de Sudáfrica de 2010. La Champions League genera para la UEFA más de 1000 millones de euros de ingresos anuales. El Real Madrid incrementó sus ingresos un 9% en la temporada 2010/11 hasta 480 millones de euros, situándose por séptimo año consecutivo como club con más ingresos del mundo. El patrocinio de la camiseta del FC Barcelona convirtió a Qatar Foundation en la marca patrocinadora de fútbol más conocida en España (notoriedad 16,5%). El Manchester United consiguió un promedio de ocupación del 97,6% en los partidos de liga disputados en Old Trafford durante la temporada 2010/11."El autor ha reunido en la obra Show Me the Money! el conocimiento adquirido a lo largo de sus años de experiencia en marketing, dirección comercial y el fútbol". Expansión, 9/4/2012Esteve Calzada Mangues (Lleida, 1966) es Licenciado en Ciencias Económicas y MBA por ESADE Business School, y tiene estudios de Marketing Internacional cursados en la University of California at Berkeley (USA). Inició su andadura en el negocio del deporte en 2002, con su nombramiento como Director General de Marketing del FC Barcelona, donde permaneció hasta mediados de 2007, participando decisivamente en la tran.…

Condizione: New. 2012. paperback. . . . . .

Encuadernación de tapa blanda. Condizione: Muy Bien. 1� Edición. Poema dramàtic en tres actes.Exemplar nº 148.

Encuadernación de tapa blanda. Condizione: Bien. Dibuixos de Eudald Moles i Pujol Todos nuestros libros son de segunda mano. Narrativa (illustratore).

Condizione: New. A fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or even by an individual athlete. Find out how football clubs work - of interest to anyone interested in sport and how football clubs make their money. Num Pages: 272 pages. BIC Classification: KJS; WSJA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 232 x 154 x 15. Weight in Grams: 406. . 2013. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Condizione: New. 2012. paperback. . . . . . Books ship from the US and Ireland.