Fabio cassia (43 risultati)

Paperback. Condizione: As New. Text clean and tight; The Economics Of Big Business; 8vo 8" - 9" tall; 192 pages.

Condizione: New.

Condizione: NEW.

Condizione: New. In English.

Paperback. Condizione: Brand New. 119 pages. 8.25x5.75x0.50 inches. In Stock.

Paperback. Condizione: New. The automotive sector represents more than a simple industry. It embodies the economic and technological power of nations, the lifestyle and consumption patterns of societies, the dynamics of urban and territorial development, and acts as a national barometer of economic success and failure.This book explains how the car industry works and analyses the challenges both for the sector and for the economies that rely on the industry for jobs, growth and innovation. It explores an industry that has been under severe pressure in industrialized countries for many years - factories have closed, jobs have gone and brands and manufacturers have disappeared - yet world production has never been higher, reaching new peaks annually.The authors investigate how western and Japanese manufacturers still dominate the market, despite the challenge posed by Korean, Chinese and Indian competitors. They examine how changing environmental policies and consumer preferences are moving the industry towards electric vehicles; how usage patterns are evolving, favouring car-sharing; and how advances in electronics and digitalization are set to further reshape the sector with autonomous and self-driving vehicles.The book offers readers a short, non-technical guide to the workings of a fast-moving industry that remains of huge importance to both national and global economies.…

Condizione: New. In English.

Condizione: New.

Condizione: New.

Brossura. Condizione: new. Milano, 2008; br., pp. 114, cm 15,5x22. (Metodo). Di fronte alla crescente competizione globale, le imprese dei Paesi sviluppati che intendano continuare a crescere a tassi significativi non possono più ignorare la nuova domanda (potenziale) espressa dai mercati emergenti. Questi ultimi offrono consistenti opportunità di mercato. Tuttavia per soddisfare la domanda in continua evoluzione dei consumatori posizionati anche negli strati intermedi ed inferiori di tali mercati, si rende necessaria una profonda revisione (e talvolta persino una falsificazione) delle tradizionali teorie manageriali, fino ad ora delineate e verificate quasi esclusivamente nei paesi occidentali. Questo volume si propone quale tentativo di sistematizzare le conoscenze scientifiche sull'argomento, integrandole con dati aggiornati e presentando diverse decine di casi concreti di imprese che si sono confrontate con i nuovi mercati emergenti. In particolare, il materiale è organizzato seguendo un percorso logico che, prendendo avvio dall'analisi strategica del contesto e delle opportunità di mercato, giunge ad individuare le più efficaci leve di marketing per soddisfare la domanda dei Paesi emergenti. Libro. …

Paperback. Condizione: Brand New. 87 pages. 9.25x6.10x0.19 inches. In Stock.

Paperback. Condizione: New. The automotive sector represents more than a simple industry. It embodies the economic and technological power of nations, the lifestyle and consumption patterns of societies, the dynamics of urban and territorial development, and acts as a national barometer of economic success and failure.This book explains how the car industry works and analyses the challenges both for the sector and for the economies that rely on the industry for jobs, growth and innovation. It explores an industry that has been under severe pressure in industrialized countries for many years - factories have closed, jobs have gone and brands and manufacturers have disappeared - yet world production has never been higher, reaching new peaks annually.The authors investigate how western and Japanese manufacturers still dominate the market, despite the challenge posed by Korean, Chinese and Indian competitors. They examine how changing environmental policies and consumer preferences are moving the industry towards electric vehicles; how usage patterns are evolving, favouring car-sharing; and how advances in electronics and digitalization are set to further reshape the sector with autonomous and self-driving vehicles.The book offers readers a short, non-technical guide to the workings of a fast-moving industry that remains of huge importance to both national and global economies.…

Brossura. Condizione: new. Milano, 2007; br., pp. 140, ill., cm 15,5x22. (Studi e Ricerche). In un contesto nel quale la crescente competizione richiede all'impresa di costruire e consolidare relazioni durature con i propri clienti, la marca va acquisendo una rinnovata centralità: diviene un vero e proprio luogo di mediazione stabile tra l'impresa e il proprio mercato, consentendo di generare un patrimonio relazionale di lungo periodo che sovente viene utilizzato anche per lanciare innovazioni di prodotto in mercati diversi da quelli già presidiati. La corretta gestione di tale operazione richiede tuttavia di adottare una prospettiva relazionale di lungo periodo. Questo volume approfondisce questa tematica in una cornice sistemico-relazionale, presentando la letteratura nazionale e internazionale di riferimento e analizzando in profondità alcuni casi concreti, per giungere infine a delineare un modello sistemico-relazionale di gestione del successo dell'estensione di marca. Libro.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores the growing demand for accessible tourism experiences and demonstrates how the perspective of digital ecosystems can play a vital role in creating more inclusive destinations. Through a combination of conceptual arguments and real-world case studies, the book sheds light on the practical aspects of accessible tourism.Statistics reveal that over one billion people have severe or moderate disabilities, emphasizing the urgent need for enhanced accessibility in tourism. However, both industry practices and academic research in this field are still lagging behind. The book highlights the challenge of establishing coordination among various stakeholders, including transport operators, hospitality firms, and public authorities, which has hindered the design and implementation of inclusive tourism experiences.By harnessing the power of new technologies, the book illustrates how digital ecosystems can effectively facilitate accessible tourism. It examines the demand for such experiences and demonstrates how embracing a digital ecosystem perspective can contribute to the development of more accessible tourism destinations.In addition to its theoretical insights, the book delves into several practical case studies that showcase successful examples of accessible tourism.…

Condizione: new.

Taschenbuch. Condizione: Neu. Accessible Tourism in the Digital Ecosystem | Fabio Cassia (u. a.) | Taschenbuch | SpringerBriefs in Applied Sciences and Technology | ix | Englisch | 2023 | Springer | EAN 9783031387814 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Condizione: As New. Unread book in perfect condition.

Condizione: New. In English.

Hardback. Condizione: New. The automotive sector represents more than a simple industry. It embodies the economic and technological power of nations, the lifestyle and consumption patterns of societies, the dynamics of urban and territorial development, and acts as a national barometer of economic success and failure.This book explains how the car industry works and analyses the challenges both for the sector and for the economies that rely on the industry for jobs, growth and innovation. It explores an industry that has been under severe pressure in industrialized countries for many years - factories have closed, jobs have gone and brands and manufacturers have disappeared - yet world production has never been higher, reaching new peaks annually.The authors investigate how western and Japanese manufacturers still dominate the market, despite the challenge posed by Korean, Chinese and Indian competitors. They examine how changing environmental policies and consumer preferences are moving the industry towards electric vehicles; how usage patterns are evolving, favouring car-sharing; and how advances in electronics and digitalization are set to further reshape the sector with autonomous and self-driving vehicles.The book offers readers a short, non-technical guide to the workings of a fast-moving industry that remains of huge importance to both national and global economies.…

Condizione: New.

Condizione: New.

Condizione: New.

Hardback. Condizione: New. The automotive sector represents more than a simple industry. It embodies the economic and technological power of nations, the lifestyle and consumption patterns of societies, the dynamics of urban and territorial development, and acts as a national barometer of economic success and failure.This book explains how the car industry works and analyses the challenges both for the sector and for the economies that rely on the industry for jobs, growth and innovation. It explores an industry that has been under severe pressure in industrialized countries for many years - factories have closed, jobs have gone and brands and manufacturers have disappeared - yet world production has never been higher, reaching new peaks annually.The authors investigate how western and Japanese manufacturers still dominate the market, despite the challenge posed by Korean, Chinese and Indian competitors. They examine how changing environmental policies and consumer preferences are moving the industry towards electric vehicles; how usage patterns are evolving, favouring car-sharing; and how advances in electronics and digitalization are set to further reshape the sector with autonomous and self-driving vehicles.The book offers readers a short, non-technical guide to the workings of a fast-moving industry that remains of huge importance to both national and global economies.…

Condizione: New.

Paperback. Condizione: New.

Condizione: New.

Paperback. Condizione: New.

Paperback. Condizione: New.

Paperback. Condizione: New.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.