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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Gulf Coast Books, Cypress, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Fair.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Zoom Books East, Glendale Heights, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Greenworld Books, Arlington, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Evergreen Goodwill, Seattle, WA, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Greenworld Books, Arlington, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Blue Vase Books, Interlochen, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Lingua: Inglese
Editore: Wharton School Press (edition ), 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Wonder Book, Frederick, MD, U.S.A.
Membro dell'associazione: ABAA ILAB
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Goodwill of Central and Coastal Virginia, Richmond, VA, U.S.A.
Valutazione del venditore 3 su 5 stelle
Condizione: like_new.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Meadowland Media, Fayetteville, AR, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: WE SHIP DAILY WITH TRACKING.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Meadowland Media, Fayetteville, AR, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: WE SHIP DAILY WITH TRACKING.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Lakeside Books, Benton Harbor, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 12,17
Spedizione EUR 3,50
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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EUR 16,72
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."-Aimee Johnson, Chief Marketing Officer, Zillow "The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."-Rob Markey, Partner, Bain and Company, Inc., and coauthor, The Ultimate Question 2.0 "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."-Susan Johnson, Chief Marketing Officer, SunTrust Banks.
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Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 14,57
Spedizione EUR 2,31
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 14,57
Spedizione EUR 2,31
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: California Books, Miami, FL, U.S.A.
Valutazione del venditore 4 su 5 stelle
EUR 18,05
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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The Customer Centricity Playbook
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 20,03
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."-Aimee Johnson, Chief Marketing Officer, Zillow "The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."-Rob Markey, Partner, Bain and Company, Inc., and coauthor, The Ultimate Question 2.0 "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."-Susan Johnson, Chief Marketing Officer, SunTrust Banks.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Greener Books, London, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 4,85
Spedizione EUR 23,22
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 23,55
Spedizione EUR 7,55
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 136.
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The Customer Centricity Playbook Implement a Winning Strategy Driven by Customer Lifetime Value
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 20,32
Spedizione EUR 11,61
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 136 pages. 8.50x5.50x0.50 inches. In Stock.
