Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Paperback. Condizione: new. Paperback. In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural relevance is not just a marketing output, but a foundational element of successful contemporary business strategy. Brands no longer operate in a vacuum; instead, they are active participants in a global dialogue impacting culture and communities, both geographical and through fandoms. This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive growth. Covering everything from marketing to commerce, innovation and creativity, political sensitivity and technology transformations all the way to diversity and inclusion, environmental consciousness and how to credibly leverage the influence of cultural voices, this book enables you to build a culture-led growth strategy and create a resilient brand. With real-world examples from brands like adidas Originals, Guinness and YouTube, this book provides a practical framework for embedding cultural relevance throughout your entire brand. It encourages leaders to rethink not just their external messaging, but their internal values and operations to create a culture-led branding and business strategy that is adaptive, authentic and accountable. Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
EUR 33,91
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 41,01
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 1st. How can senior leaders harness cultural relevance to drive resilient, future-ready brands?Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
EUR 37,92
Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance. Book.
Da: California Books, Miami, FL, U.S.A.
EUR 45,02
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 38,59
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
EUR 49,78
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 1st. How can senior leaders harness cultural relevance to drive resilient, future-ready brands?Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness.
Da: Revaluation Books, Exeter, Regno Unito
EUR 41,57
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 320 pages. 9.22x6.15x9.21 inches. In Stock.
Da: Majestic Books, Hounslow, Regno Unito
EUR 46,90
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 37,41
Quantità: 5 disponibili
Aggiungi al carrelloCondizione: New.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 42,92
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2025. 1st Edition. paperback. . . . . .
Da: Chiron Media, Wallingford, Regno Unito
EUR 39,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 40,66
Quantità: 5 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 45,07
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 42,06
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 53,84
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2025. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
EUR 60,39
Quantità: 15 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 64,54
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 65,84
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 57,45
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 58,32
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 320 pages. 9.22x6.15x9.21 inches. In Stock.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 60,38
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 46,92
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural relevance is not just a marketing output, but a foundational element of successful contemporary business strategy. Brands no longer operate in a vacuum; instead, they are active participants in a global dialogue impacting culture and communities, both geographical and through fandoms. This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive growth. Covering everything from marketing to commerce, innovation and creativity, political sensitivity and technology transformations all the way to diversity and inclusion, environmental consciousness and how to credibly leverage the influence of cultural voices, this book enables you to build a culture-led growth strategy and create a resilient brand. With real-world examples from brands like adidas Originals, Guinness and YouTube, this book provides a practical framework for embedding cultural relevance throughout your entire brand. It encourages leaders to rethink not just their external messaging, but their internal values and operations to create a culture-led branding and business strategy that is adaptive, authentic and accountable. Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 69,42
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2025. 1st Edition. hardcover. . . . . .
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 65,78
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 37,43
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: NEW.