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Aggiungi al carrelloCondizione: New. 2026. hardcover. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Bloomsbury Publishing PLC Jun 2026, 2026
ISBN 10: 1350273554 ISBN 13: 9781350273559
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 151,80
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Aggiungi al carrelloBuch. Condizione: Neu. Neuware - An exploration of the strategies used by Chinese children's publishers to package and promote their authors, Marketing Chinese Children's Books situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to market Chinese children's books to global audiences.Focusing on the abundant paratextual elements of many contemporary Chinese children's books, including prefaces, interviews, book covers and author photographs, this study reveals the various constraints on the self-fashioning of popular children's authors in the People's Republic of China today. Spotlighting some of China's best-selling children's authors - Cao Wenxuan (the first Chinese recipient of the Hans Christian Andersen Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane - Frances Weightman considers how the marketing of these authors constructs and presents them variously as academic and political authorities; friends and confidantes; or trusted guides and gatekeepers of the natural world. This is a timely study of the construction of Chinese children's authorship coinciding with the rapid expansion of children's literature publishing in China and its reception on the world stage.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 237,53
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Aggiungi al carrelloCondizione: New. 2026. hardcover. . . . . .
Lingua: Inglese
Editore: Bloomsbury Publishing PLC, London, 2026
ISBN 10: 1350273554 ISBN 13: 9781350273559
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. An exploration of the strategies used by Chinese childrens publishers to package and promote their authors, Marketing Chinese Children's Books situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to market Chinese childrens books to global audiences.Focusing on the abundant paratextual elements of many contemporary Chinese childrens books, including prefaces, interviews, book covers and author photographs, this study reveals the various constraints on the self-fashioning of popular children's authors in the People's Republic of China today. Spotlighting some of Chinas best-selling childrens authors Cao Wenxuan (the first Chinese recipient of the Hans Christian Andersen Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane Frances Weightman considers how the marketing of these authors constructs and presents them variously as academic and political authorities; friends and confidantes; or trusted guides and gatekeepers of the natural world. This is a timely study of the construction of Chinese childrens authorship coinciding with the rapid expansion of childrens literature publishing in China and its reception on the world stage. The first English-language study on contemporary Chinese childrens literature, focusing on the theoretical framing of authors through the paratexts of their books and how they are marketed. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Bloomsbury Publishing (UK), 2026
ISBN 10: 1350273554 ISBN 13: 9781350273559
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EUR 112,10
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Aggiungi al carrelloHRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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EUR 131,06
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Aggiungi al carrelloHardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Lingua: Inglese
Editore: Bloomsbury Publishing PLC, London, 2026
ISBN 10: 1350273554 ISBN 13: 9781350273559
Da: CitiRetail, Stevenage, Regno Unito
EUR 119,06
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Aggiungi al carrelloHardcover. Condizione: new. Hardcover. An exploration of the strategies used by Chinese childrens publishers to package and promote their authors, Marketing Chinese Children's Books situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to market Chinese childrens books to global audiences.Focusing on the abundant paratextual elements of many contemporary Chinese childrens books, including prefaces, interviews, book covers and author photographs, this study reveals the various constraints on the self-fashioning of popular children's authors in the People's Republic of China today. Spotlighting some of Chinas best-selling childrens authors Cao Wenxuan (the first Chinese recipient of the Hans Christian Andersen Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane Frances Weightman considers how the marketing of these authors constructs and presents them variously as academic and political authorities; friends and confidantes; or trusted guides and gatekeepers of the natural world. This is a timely study of the construction of Chinese childrens authorship coinciding with the rapid expansion of childrens literature publishing in China and its reception on the world stage. The first English-language study on contemporary Chinese childrens literature, focusing on the theoretical framing of authors through the paratexts of their books and how they are marketed. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Da: preigu, Osnabrück, Germania
EUR 132,00
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Aggiungi al carrelloBuch. Condizione: Neu. Marketing Chinese Children's Books | Paratext and the Politics of Authorship | Frances Weightman | Buch | Bloomsbury Perspectives on Children's Literature | Englisch | 2026 | Bloomsbury Academic | EAN 9781350273559 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Da: moluna, Greven, Germania
EUR 23,32
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnThis handbook is specially designed to meet the needs of both Chinese and English readers, researchers, and translators who are interested in Chinese culture. The Chinese cultural terms included in this book cover almost all the a.