Franz kero (13 risultati)
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Vienna University of Economics and Business (Betriebswirtschaft), language: E…nglish, abstract: Inhaltsangabe:Abstract:This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places.This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general.Inhaltsverzeichnis:Table of Contents:TABLE OF CONTENTS01.INTRODUCTION21.1Delineation of the problem31.2Marketing as a regional development approach41.3Methodology61.4Objectives and structure of the master s thesis61.5Region72DEFINITION OF REGIONAL MARKETING82.1Regional marketing and regional economic development11OBJECTIVES132.2Major elements of a regional marketing program142.3Strategic market planning process162.3.1Conducting the place audit162.3.2Describing the vision and objectives182.3.3Formulating the strategy182.3.4Operative plan182.3.5Implementation and control192.4Organization of regional marketing programs192.4.1Forms of economic development organizations in the USA202.4.2Participants of a regional marketing program222.5Objectives of regional marketing programs232.5.1Increasing the attractiveness of a city as a place of work232.5.2Increasing the attractiveness of a city as place of residence232.5.3Increasing the attractiveness as recreation and leisure area242.5.4Increasing the attractiveness of the city as place of economy242.5.5Expanding exports of regional goods242.5.6Acquisition of capital and stimulating foreign investment242.5.7Improving the image252.5.8Social welfare252.5.9Demarketing places252.6Attracting business and industry2512.7Regional marketing and incentive competition272.7.1Business incentives292.7.2Measurement of incentives and development programs322.8Incentives and business location decisions332.8.1Business location selection process according to Kotler343.CRITICAL DISCUSSION OF KOTLER S REGIONAL MARKETING THEORY354.CASE STUDY: REGIONAL MARKETING IN ORANGE COUNTY, CALIFORNIA374.1Orange County374.2Legislative system in Orange County394.3The Orange County government bankruptcy414.4Economic development in California State and Orange County434.5The Orange Cou. 96 pp. Englisch.
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Vienna University of Economics and Business (Betriebswirtschaf…t), language: English, abstract: Inhaltsa.
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Inhaltsangabe:Abstract:This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis c…oncentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places.This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general.Inhaltsverzeichnis:Table of Contents:TABLE OF CONTENTS01.INTRODUCTION21.1Delineation of the problem31.2Marketing as a regional development approach41.3Methodology61.4Objectives and structure of the master s thesis61.5Region72DEFINITION OF REGIONAL MARKETING82.1Regional marketing and regional economic development11OBJECTIVES132.2Major elements of a regional marketing program142.3Strategic market planning process162.3.1Conducting the place audit162.3.2Describing the vision and objectives182.3.3Formulating the strategy182.3.4Operative plan182.3.5Implementation and control192.4Organization of regional marketing programs192.4.1Forms of economic development organizations in the USA202.4.2Participants of a regional marketing program222.5Objectives of regional marketing programs232.5.1Increasing the attractiveness of a city as a place of [¿]Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 96 pp. Englisch.
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Vienna University of Economics and Business (Betriebswirtschaft), language: Englis…h, abstract: Inhaltsangabe:Abstract:This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places.This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general.Inhaltsverzeichnis:Table of Contents:TABLE OF CONTENTS01.INTRODUCTION21.1Delineation of the problem31.2Marketing as a regional development approach41.3Methodology61.4Objectives and structure of the master s thesis61.5Region72DEFINITION OF REGIONAL MARKETING82.1Regional marketing and regional economic development11OBJECTIVES132.2Major elements of a regional marketing program142.3Strategic market planning process162.3.1Conducting the place audit162.3.2Describing the vision and objectives182.3.3Formulating the strategy182.3.4Operative plan182.3.5Implementation and control192.4Organization of regional marketing programs192.4.1Forms of economic development organizations in the USA202.4.2Participants of a regional marketing program222.5Objectives of regional marketing programs232.5.1Increasing the attractiveness of a city as a place of work232.5.2Increasing the attractiveness of a city as place of residence232.5.3Increasing the attractiveness as recreation and leisure area242.5.4Increasing the attractiveness of the city as place of economy242.5.5Expanding exports of regional goods242.5.6Acquisition of capital and stimulating foreign investment242.5.7Improving the image252.5.8Social welfare252.5.9Demarketing places252.6Attracting business and industry2512.7Regional marketing and incentive competition272.7.1Business incentives292.7.2Measurement of incentives and development programs322.8Incentives and business location decisions332.8.1Business location selection process according to Kotler343.CRITICAL DISCUSSION OF KOTLER S REGIONAL MARKETING THEORY354.CASE STUDY: REGIONAL MARKETING IN ORANGE COUNTY, CALIFORNIA374.1Orange County374.2Legislative system in Orange County394.3The Orange County government bankruptcy414.4Economic development in California State and Orange County434.5The Orange Cou.
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Taschenbuch. Condizione: Neu. Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study | Orange County, California, USA | Franz Kero | Taschenbuch | 96 S. | Englisch | 2002 | [.] | EAN 9783838661964 | Verantwortliche Person für die EU: Bedey und Thoms Media GmbH, Hermannstal 119k,… 22119 Hamburg, kontakt[at]bedey-media[dot]de | Anbieter: preigu Print on Demand.
