Gelberg jeff (11 risultati)
Zombie Brands: How brands lost their humanity-and how they can regain their appeal in the age of AI.
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 15,42
EUR 2,28 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Lawrence, Andrew (illustratore).
Zombie Brands: How brands lost their humanity-and how they can regain their appeal in the age of AI.
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 15,44
EUR 2,28 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: As New. Unread book in perfect condition. Lawrence, Andrew (illustratore).
Zombie Brands: How brands lost their humanity—and how they can regain their appeal in the age of AI.
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 17,82
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Lawrence, Andrew (illustratore).
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 19,91
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Lawrence, Andrew (illustratore).
Editore: Sticky Intellect (edition )
- Brossura
Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 13,95
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 18,57
EUR 4,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Lawrence, Andrew (illustratore).
Zombie Brands: How brands lost their humanity-and how they can regain their appeal in the age of AI.
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 18,56
EUR 17,51 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Lawrence, Andrew (illustratore).
Zombie Brands: How brands lost their humanity-and how they can regain their appeal in the age of AI.
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 19,50
EUR 17,51 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: As New. Unread book in perfect condition. Lawrence, Andrew (illustratore).
- Brossura
- Print on Demand
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 17,78
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. Under an onslaught of swiping, scrolling and spam, brands have lost their ability to seduce. They've become zombies, mindlessly screaming "BUY NOW." The way advertising worked for over a century was simple: brands sought to make themselves as appealing to as many potential customers as poss…ible. Technology, along with the collapse of broadcast and print media, upended that approach. Over the past decade, brands have abandoned persuasion in favor of targeting. Zombie Brands explains exactly how this happened, and how brands can regain their humanity and appeal by using some of the very same technologies that hollowed them out. John Long, an award-winning creative director, explains how, in an era when smartphones are increasingly seen as harmful and social media channels are degrading, brands will have to rediscover their ability to connect with people emotionally if they want to survive. Zombie Brands details: How brands lost their humanity and appeal and became zombifiedThe five unmistakable behaviors of Zombie BrandsWhat social media and digital ad formats are good for-and what they aren'tHow brands can use influencers and stunts in a way that builds lasting brand valueThe promise of AI and how it can enhance both strategy and creative in a way that builds brands Under an onslaught of swiping and scrolling, brands gradually lost their ability to seduce. Zombie Brands explains exactly how this happened and offers a detailed roadmap for rekindling brands' appeal. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Lawrence, Andrew (illustratore).
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 23,32
EUR 61,41 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. Neuware - Under an onslaught of swiping, scrolling and spam, brands have lost their ability to seduce. They've become zombies, mindlessly screaming 'BUY NOW.' The way advertising worked for over a century was simple: brands sought to make themselves as appealing to as many potential customers as pos…sible. Technology, along with the collapse of broadcast and print media, upended that approach. Over the past decade, brands have abandoned persuasion in favor of targeting. Zombie Brands explains exactly how this happened, and how brands can regain their humanity and appeal by using some of the very same technologies that hollowed them out. John Long, an award-winning creative director, explains how, in an era when smartphones are increasingly seen as harmful and social media channels are degrading, brands will have to rediscover their ability to connect with people emotionally if they want to survive. Zombie Brands details: - How brands lost their humanity and appeal and became zombified- The five unmistakable behaviors of Zombie Brands- What social media and digital ad formats are good for-and what they aren't- How brands can use influencers and stunts in a way that builds lasting brand value- The promise of AI and how it can enhance both strategy and creative in a way that builds brands. Lawrence, Andrew (illustratore).
- Brossura
- Print on Demand
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 22,22
EUR 43,18 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. Under an onslaught of swiping, scrolling and spam, brands have lost their ability to seduce. They've become zombies, mindlessly screaming "BUY NOW." The way advertising worked for over a century was simple: brands sought to make themselves as appealing to as many potential customers as poss…ible. Technology, along with the collapse of broadcast and print media, upended that approach. Over the past decade, brands have abandoned persuasion in favor of targeting. Zombie Brands explains exactly how this happened, and how brands can regain their humanity and appeal by using some of the very same technologies that hollowed them out. John Long, an award-winning creative director, explains how, in an era when smartphones are increasingly seen as harmful and social media channels are degrading, brands will have to rediscover their ability to connect with people emotionally if they want to survive. Zombie Brands details: How brands lost their humanity and appeal and became zombifiedThe five unmistakable behaviors of Zombie BrandsWhat social media and digital ad formats are good for-and what they aren'tHow brands can use influencers and stunts in a way that builds lasting brand valueThe promise of AI and how it can enhance both strategy and creative in a way that builds brands Under an onslaught of swiping and scrolling, brands gradually lost their ability to seduce. Zombie Brands explains exactly how this happened and offers a detailed roadmap for rekindling brands' appeal. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Lawrence, Andrew (illustratore).
