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Condizione: Nuevo. 176 pages.

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Rústica. Condizione: New. Condizione sovraccoperta: Nuevo. 01. IntroducciónNancy Edith Fernández MarchesiCAPÍTULO 1Algunas consideraciones para pensar el diseño de una secuencia didáctica Nancy Edith Fernández MarchesiCAPÍTULO 2Fotosíntesis: entre reacciones químicas y biológicasGisela Vanina Acosta BeimanCAPÍTULO 3 Rosalind Franklin y la doble hélice. Una propuesta didáctica con perspectiva de géneroFlavia AlmirónCAPÍTULO 4Cómo leer y escribir artículos científicos desde la Ecología?Natalia Oro CastroCAPÍTULO 5 Difusión a través de membranas biológicas desde las prácticas de laboratorio en la enseñanza de la BiologíaGriselda GómezCAPÍTULO 6El metabolismo celular y la energía de los seres vivosMaría Alejandra MansillaSobre las autoras. LIBRO.…

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Condizione: New. pp. 544 1st edition NO-PA16APR2015-KAP.

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Hardback. Condizione: New. The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is todayChapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters.By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field.Part 1: Promotional Culture and Industry LogicsPart 2: Promotional PracticesPart 3: Promotion and IdentitiesPart 4: Promotion and Popular CulturePart 5: Promotion and Institutional Power.…

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Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Hardback. Condizione: New. The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is todayChapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters.By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field.Part 1: Promotional Culture and Industry LogicsPart 2: Promotional PracticesPart 3: Promotion and IdentitiesPart 4: Promotion and Popular CulturePart 5: Promotion and Institutional Power.…

Hardcover. Condizione: Brand New. 544 pages. 9.68x7.24x9.61 inches. In Stock.

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