Editore: Pearson, 2012
ISBN 10: 0133170632 ISBN 13: 9780133170634
Da: APlus Textbooks, Alpharetta, GA, U.S.A.
EUR 19,36
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: Fine. Multiple Copies Available - Like New/Mint Condition - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE - May have barcode or school stamp.
Editore: Pearson, 2012
ISBN 10: 0133170632 ISBN 13: 9780133170634
Da: APlus Textbooks, Alpharetta, GA, U.S.A.
EUR 19,41
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: Very Good. Multiple Copies Available - Very Good Condition - May have school stamp and/or student names - May have some cover wear - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Editore: Pearson, 2011
ISBN 10: 0133170632 ISBN 13: 9780133170634
Da: ThriftBooks-Reno, Reno, NV, U.S.A.
Unknown. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Editore: Pearson, 2011
ISBN 10: 0133170632 ISBN 13: 9780133170634
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Unknown. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Editore: Pearson, 2011
ISBN 10: 0133170632 ISBN 13: 9780133170634
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Unknown. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Da: APlus Textbooks, Alpharetta, GA, U.S.A.
Condizione: Very Good. Limited Copies Available - Very Good Condition - May have school stamp and/or student names - May have some cover wear - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Editore: Pearson, 2012
ISBN 10: 0133170632 ISBN 13: 9780133170634
Da: APlus Textbooks, Alpharetta, GA, U.S.A.
Condizione: Fair. Limited Copies Available - COVER IS TATTERED WITH EXPOSED CARDBOARD - May have school stamp and/or student names - May have writing and highlighting - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
hardcover. Condizione: Very Good.
Da: APlus Textbooks, Alpharetta, GA, U.S.A.
Condizione: Fair. Limited Copies Available - COVER IS TATTERED WITH EXPOSED CARDBOARD - May have school stamp and/or student names - May have writing and highlighting - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
EUR 208,76
Quantità: 15 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
EUR 205,96
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
EUR 218,17
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 208,75
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
EUR 228,00
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 219,52
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
Da: Majestic Books, Hounslow, Regno Unito
EUR 228,13
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 216,21
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2020. Hardback. . . . . .
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 237,50
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 240,25
Quantità: 15 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
EUR 229,02
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 244,48
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 253,49
Quantità: 13 disponibili
Aggiungi al carrelloHardback. Condizione: New. Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research. Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 237,42
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Da: Revaluation Books, Exeter, Regno Unito
EUR 244,49
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 304 pages. 9.25x6.00x0.75 inches. In Stock.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 243,67
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 240,35
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2022. Hardback. . . . . .
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 265,88
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments. Cognisant of the cultural diversity within cultures, the Handbook considers the ethical ramifications of culture- and race-based targeting and segmentation, advancing a culture-based marketing approach that addresses the similarities and differences across groups while recognising the variety that exists within them. Chapters explore a compelling array of topics, from advocating for a departure from the white, Eurocentric, and heteronormative ideals that dominate the global beauty industry and investigating how Hip Hop's move into the mainstream raises questions about authenticity and cultural appropriation, to addressing the role played by religion in consumer behaviour and mapping the diverse and complex markets of Latin America and Asia. Featuring multidisciplinary research which builds towards a more vibrant ethnic and sub-cultural marketing literature, this compelling Handbook will inform and inspire the work of current and future marketing scholars. It will also be an essential resource for corporations interested in targeting ethnic and religious marketing segments.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research. Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.