Gottsch christian (12 risultati)

Condizione: New.

Condizione: New. In English.

Condizione: New. Series: Internationalisierung und Management. Num Pages: 323 pages, biography. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 440. . 2001. 2000th Edition. paperback. . . . .

Condizione: New.

Condizione: New. Series: Internationalisierung und Management. Num Pages: 323 pages, biography. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 440. . 2001. 2000th Edition. paperback. . . . . Books ship from the US and Ireland.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condizione: As New. Unread book in perfect condition.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'The Internet is like a 201'00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. ' Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco nomic environment. The author defines this new marketspace as ' . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consists of sub-layers. Players from the converging industries telecommunications, computer hardware/software, media and consumer electronics conduct on-line business units offering a set of on-line services. ' (S. 17). Significance and growth of the on-line industry are enormous. The market for multimedia products and services represents approximately 10% of the US GOP already today. The industry volume is expected to double every 12 to 18 months. The increasing relevance of the on-line industry is driving the interest of academia in a theoretical foundation of the observed economic phenomena. The term network economics establishes a new scientific area. Due to the specific structure and logic of the industry traditional business concepts and strategy approaches can be translated only in a limited way. At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies. 340 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'The Internet is like a 201'00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. ' Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco nomic environment. The author defines this new marketspace as ' . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consists of sub-layers. Players from the converging industries telecommunications, computer hardware/software, media and consumer electronics conduct on-line business units offering a set of on-line services. ' (S. 17). Significance and growth of the on-line industry are enormous. The market for multimedia products and services represents approximately 10% of the US GOP already today. The industry volume is expected to double every 12 to 18 months. The increasing relevance of the on-line industry is driving the interest of academia in a theoretical foundation of the observed economic phenomena. The term network economics establishes a new scientific area. Due to the specific structure and logic of the industry traditional business concepts and strategy approaches can be translated only in a limited way. At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Christian Goettsch promovierte bei Prof. Dr. Hans A. Wuethrich am Lehrstuhl fuer Internationales Management der Universitaet der Bundeswehr Muenchen. Er ist heute im Corporate Development bei der Gruner + Jahr AG & Co fuer das Multimedia-Geschaeft zustaendig.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Enormous growth and rapid changes challenge business strategy and the economic theory of the online industry. In the new marketspaces of the Internet much is happening, while causes and effects often seem unclear. The fundamental relevance for businesses, industrial sectors, and for academia requires a deeper analysis for strategic management.Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry. His work looks behind the obvious short-term effects and identifies enduring economic principles.The author presents a solid conceptual framework for this networked e-conomytm and provides successful product-market strategies in the online industry. His insights are frequently illustrated with American as well as European case studies of prominent players such as AOL, Yahoo! or Netscape.Deutscher Universitätsvlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 340 pp. Englisch.…