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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Patient engagement should be envisaged as a key priority today to innovate healthcare services delivery and to make it more effective and sustainable. The experience of engagement is a key qualifier of the exchange between the demand (i.e. citizens/patients) and the supply process of healthcare services. To understand and detect the strategic levers that sustain a good quality of patients' engagement may thus allow not only to improve clinical outcomes, but also to increase patients' satisfaction and to reduce the organizational costs of the delivery of services. By assuming a relational marketing perspective, the book offers practical insights about the developmental process of patients' engagement, by suggesting concrete tools for assessing the levels of patients' engagement and strategies to sustain it. Crucial resources to implement these strategies are also the new technologies that should be (1) implemented according to precise guidelines and (2) designed according to a user-centered design process. Furthermore, the book describes possible fields of patients' engagement application by describing the best practices and experiences matured in different fields 154 pp. Englisch.…

Hardcover. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Guendalina Graffigna, Serena Barello, .

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Patient engagement should be envisaged as a key priority today to innovate healthcare services delivery and to make it more effective and sustainable. The experience of engagement is a key qualifier of the exchange between the demand (i.e. citizens/patients) and the supply process of healthcare services. To understand and detect the strategic levers that sustain a good quality of patients¿ engagement may thus allow not only to improve clinical outcomes, but also to increase patients¿ satisfaction and to reduce the organizational costs of the delivery of services. By assuming a relational marketing perspective, the book offers practical insights about the developmental process of patients¿ engagement, by suggesting concrete tools for assessing the levels of patients¿ engagement and strategies to sustain it. Crucial resources to implement these strategies are also the new technologies that should be (1) implemented according to precise guidelines and (2) designed according to a user-centered design process. Furthermore, the book describes possible fields of patients¿ engagement application by describing the best practices and experiences matured in different fieldsGruyter, de Open, Genthiner Straße 13, 10785 Berlin 154 pp. Englisch.…

Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: GRAFFIGNA GUENDALINAGuendalina Graffigna, PhD, Post Doc, teaches Qualitative Methods at the Faculty of Psychology, Catholic University of the Sacred Hearth, Milan (Italy). She is Scholar Member at the International Institute for Q.…

Buch. Condizione: Neu. Patient Engagement | A Consumer-Centered Model to Innovate Healthcare | Guendalina Graffigna (u. a.) | Buch | 154 S. | Englisch | 2015 | De Gruyter Open Poland | EAN 9783110452433 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu Print on Demand. …

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Why health knowledge about risk prevention does not always translate into safe practices What role does the interpersonal exchange play in mediating the efficacy of a preventive campaign What opportunities and pitfalls does Internet offer as a medium for preventive communication In order to answer these questions the book starts from a wide overview of health communication theories. The work then discusses the results of a big cross-cultural qualitative study aimed at exploring how the context of the interpersonal exchange influences the way a preventive message is metabolized by individuals. On the basis of the main evidences of this study, the Author suggests that Internet is a promising medium to enhance the chances that a preventive message becomes part of young people exchanges, being de-constructed and re-constructed in its meanings and being used as a source of new orientations towards risk and safe practices.…