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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: Very Good. Condizione sovraccoperta: 47021761. 1749735754. 6/12/2025 1:42:34 PM.

Condizione: new.

Paperback. Condizione: new. Paperback. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making.This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will LearnThedevelopments and applications of Artificial Intelligence in marketingThe precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growthAutomation and optimization of media planning through AIWho This Book is ForThe book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Condizione: New. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION ? NEW.

Condizione: As New. Unread book in perfect condition.

Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Condizione: New.

Condizione: New.

Condizione: New.

Paperback. Condizione: Brand New. 346 pages. 9.25x6.10x0.72 inches. In Stock.

Condizione: new.

Condizione: Very Good. Knocks to edge of cover. Marks to textblock. Contents apears unread/like new.

Condizione: New.

Condizione: New. 1st edition NO-PA16APR2015-KAP.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Hardback. Condizione: New. The digital revolution and automation are accelerating changes in the labour market and in workplace skills. Affected by changes in international economics and opportunities for employment, in the workplace individuals seek to acquire relevant skills and retain transferable skills to be employable and to remain in employment.Contemporary Challenges in Social Science and Management Part A and B explore in detail the theoretical competency framework to address these gaps and shortages in different disciplines and sectors. The global drivers of change are analysed and the opportunities and challenges for skills development are investigated, include the transition from education to employment in knowledge-based sectors in different countries.Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, the volumes collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe.Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome.…

Hardcover. Condizione: new. Hardcover. The digital revolution and automation are accelerating changes in the labour market and in workplace skills. Affected by changes in international economics and opportunities for employment, in the workplace individuals seek to acquire relevant skills and retain transferable skills to be employable and to remain in employment.Contemporary Challenges in Social Science and Management Part A and B explore in detail the theoretical competency framework to address these gaps and shortages in different disciplines and sectors. The global drivers of change are analysed and the opportunities and challenges for skills development are investigated, include the transition from education to employment in knowledge-based sectors in different countries.Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, the volumes collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe.Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome. Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, Part A and B collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. Understand Customer Needs and Deliver Value Through AI. Edited by Neha Zaidi, Mohit Maurya, Simon Grima & Pallavi Tyagi. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. VI,340 Seiten mit 63 Abb., broschiert (Apress 2024). Statt EUR 58,84. Gewicht: 526 g - Softcover/Taschenbuch.…

Condizione: new.

Condizione: New.

Hardback. Condizione: New. The customer problem in the public sector appears when too many processes are in place and staff volumes are too large to adapt to sudden change. As situations evolve and solutions are required, public managers are faced with an overload of information for decision-making, as normal day-to-day policy is overlooked to accommodate management by crisis. Generally, emergency situations call for effective steps to be taken, constrained by short time frames and a dispersed public workforce. Managing teams require structure in their response to an evolving crises, which is generally a difficult position to attain when information and resources are limited. Protocol and response plans are only activated in extreme crises, leaving a gap in response when overload has been reached but is not within the stipulated margins. Recognition at this stage is important if successful outcomes are to be achieved. This book proposes an 8-point model, which it labels the DALI Model, for responding to these situations, to simplify and synthesize decision-making processes. …

Hardback. Condizione: New. The digital revolution and automation are accelerating changes in the labour market and in workplace skills. Affected by changes in international economics and opportunities for employment, in the workplace individuals seek to acquire relevant skills and retain transferable skills to be employable and to remain in employment.Contemporary Challenges in Social Science and Management Part A and B explore in detail the theoretical competency framework to address these gaps and shortages in different disciplines and sectors. The global drivers of change are analysed and the opportunities and challenges for skills development are investigated, include the transition from education to employment in knowledge-based sectors in different countries.Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, the volumes collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe.Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome.…