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Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Seiten: 278 | Sprache: Englisch | Produktart: Bücher | In today¿s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, consumers have more possibilities to ¿cocreate¿ than ever before. But will there be a time when advertisers and consumers have equal power? The volume discusses this questionand related issues.
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Aggiungi al carrelloHardcover. Condizione: Brand New. 300 pages. 9.06x6.10x0.79 inches. In Stock.
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Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 119,95
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Aggiungi al carrelloBuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to 'co-create' -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before The volume discusses these questions and related issues.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
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Aggiungi al carrelloCondizione: New. 2017. 1st Edition. hardcover. . . . . .
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Die verbreiteten Begriffe ‚Informationsgesellschaft und ‚Age of Access suggerieren die problemlose allseitige Zugänglichkeit von Information. Doch Information ist in der Realität in vielerlei Hinsicht unzugänglich - physisch,.
Lingua: Inglese
Editore: De Gruyter, De Gruyter Feb 2024, 2024
ISBN 10: 3110416506 ISBN 13: 9783110416503
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 149,95
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Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to 'co-create' -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before The volume discusses these questions and related issues. 278 pp. Englisch.
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EUR 106,75
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Aggiungi al carrelloBuch. Condizione: Neu. Commercial Communication in the Digital Age | Information or Disinformation? | Gabriele Siegert (u. a.) | Buch | VIII | Englisch | 2024 | De Gruyter | EAN 9783110416503 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu Print on Demand.