Grzegorczyk malgorzata a (14 risultati)

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9783030836771. …

Condizione: New.

Condizione: New. In English.

Condizione: New. 2021. Hardcover. . . . . .

Condizione: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.

Hardcover. Condizione: Brand New. 95 pages. 8.27x5.83x0.47 inches. In Stock.

Gebunden. Condizione: New.

Condizione: New. 2021. Hardcover. . . . . . Books ship from the US and Ireland.

Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores the diverse roles that marketing can, and should, play inmodern, twenty-first century technology transfer in university-industrycollaborations. Using various marketing lenses, it takes readers through thechallenges of technology transfer and commercialization of science-basedinnovations. It presents research based, but practice-focused, conclusionsrelating to marketing implementation at different stages of the commercialization process. Theauthor suggests that marketing's strategic role spans the whole process fromidea generation, development, valuation, customer matching andmarketization. Such approaches can improve the effectiveness of public moneyspent on research, university-industry cooperation, and researchcommercialization. The book will appeal to students, university teachers andresearchers in a wide range of fields including: technology management,innovation, marketing, and science commercialization. It will also be of interestto those concerned directly with the practices of university technology transferand commercialization, such as the employees, and leaders of technologytransfer offices and researcher-entrepreneurs.…

Condizione: new. Questo è un articolo print on demand.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores the diverse roles that marketing can, and should, play inmodern, twenty-first century technology transfer in university-industrycollaborations. Using various marketing lenses, it takes readers through thechallenges of technology transfer and commercialization of science-basedinnovations. It presents research based, but practice-focused, conclusionsrelating to marketing implementation at different stages of the commercialization process. Theauthor suggests that marketing's strategic role spans the whole process fromidea generation, development, valuation, customer matching andmarketization. Such approaches can improve the effectiveness of public moneyspent on research, university-industry cooperation, and researchcommercialization. The book will appeal to students, university teachers andresearchers in a wide range of fields including: technology management,innovation, marketing, and science commercialization. It will also be of interestto those concerned directly with the practices of university technology transferand commercialization, such as the employees, and leaders of technologytransfer offices and researcher-entrepreneurs. 96 pp. Englisch.…

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing's strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 96 pp. Englisch.…