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  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore

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    Condizione: Usato - Molto buono

    EUR 3,96

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    Quantità: 1 disponibile

    Condizione: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

  • Lingua: Inglese

    Editore: Wharton School Pub, 2005

    0131428950 / 9780131428959

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    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Buono

    EUR 4,03

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    Quantità: 1 disponibile

    Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Lingua: Inglese

    Editore: Wharton School Pub, 2005

    0131428950 / 9780131428959

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Molto buono

    EUR 4,03

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    Quantità: 2 disponibili

    Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

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    Da: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condizione: Usato - Buono

    EUR 4,04

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    Quantità: 1 disponibile

    Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Lingua: Inglese

    Editore: Wharton School Pub, 2005

    0131428950 / 9780131428959

    • Rilegato

    Da: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condizione: Usato - Buono

    EUR 4,04

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    Quantità: 1 disponibile

    Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Lingua: Inglese

    Editore: FT Press, 2005

    0132161613 / 9780132161619

    • Brossura

    Da: Orion Tech, Kingwood, TX, U.S.A.Orion Tech

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    Condizione: Usato - Discreto

    EUR 4,15

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    Quantità: 1 disponibile

    paperback. Condizione: Fair.

  • Lingua: Inglese

    Editore: Pearson Education (US), 2010

    0132161613 / 9780132161619

    • Brossura

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Buono

    EUR 4,16

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    Paperback. Condizione: Good. What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.…

  • Lingua: Inglese

    Editore: Pearson Education (US), 2010

    0132161613 / 9780132161619

    • Brossura

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Molto buono

    EUR 4,16

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    Quantità: 1 disponibile

    Paperback. Condizione: Very Good. What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.…

  • Lingua: Inglese

    Editore: FT Press (edition 1), 2005

    0132161613 / 9780132161619

    • Brossura

    Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condizione: Usato - Molto buono

    EUR 4,76

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    Quantità: 1 disponibile

    Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condizione: Usato - Molto buono

    EUR 4,86

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    Quantità: 2 disponibili

    Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condizione: Usato - Buono

    EUR 4,86

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    Quantità: 3 disponibili

    Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Buono

    EUR 5,28

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    Quantità: 2 disponibili

    Hardback. Condizione: Good. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.…

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Molto buono

    EUR 5,28

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    Quantità: 1 disponibile

    Hardback. Condizione: Very Good. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.…

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: More Than Words, Waltham, MA, U.S.A.More Than Words

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    Condizione: Usato - Buono

    EUR 2,07

    EUR 3,55 spedizione 
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    Quantità: 2 disponibili

    Condizione: Good. A sound copy with only light wear. Overall a solid copy at a great price.

  • Lingua: Inglese

    Editore: Pearson Education (US), 2005

    0131428950 / 9780131428959

    • Rilegato

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condizione: Usato - Buono

    EUR 5,87

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    Quantità: 1 disponibile

    Hardback. Condizione: Good. It is more important than ever for companies to objectively assess the value of their customers. But conventional measures of 'customer lifetime value' haven't been linked to overall business value, and haven't been useful to senior managers. This book overcomes both shortcomings.Through practical examples and case studies, you'll learn a rigorous yet simple approach to estimating the lifetime value of your customers -- and using that information for both tactical and strategic management decision-making. You'll learn how customer value calculations impact customer acquisition, service, retention, and segmentation -- and strategic M and A and alliance decisions. Coverage includes: linking brand and customer assets; valuing companies based on their customer relationships; linkages to IT, processes, and organizational structure; and much more.…

  • Lingua: Inglese

    Editore: Pearson Education (US), 2005

    0131428950 / 9780131428959

    • Rilegato

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condizione: Usato - Molto buono

    EUR 5,87

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    Spedito in U.S.A.

    Quantità: 2 disponibili

    Hardback. Condizione: Very Good. It is more important than ever for companies to objectively assess the value of their customers. But conventional measures of 'customer lifetime value' haven't been linked to overall business value, and haven't been useful to senior managers. This book overcomes both shortcomings.Through practical examples and case studies, you'll learn a rigorous yet simple approach to estimating the lifetime value of your customers -- and using that information for both tactical and strategic management decision-making. You'll learn how customer value calculations impact customer acquisition, service, retention, and segmentation -- and strategic M and A and alliance decisions. Coverage includes: linking brand and customer assets; valuing companies based on their customer relationships; linkages to IT, processes, and organizational structure; and much more.…

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condizione: Usato - Molto buono

    EUR 5,94

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    Quantità: 1 disponibile

    Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: FT Press, 2005

    0132161613 / 9780132161619

    • Brossura

    Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condizione: Usato - Molto buono

    EUR 5,94

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    Quantità: 1 disponibile

    Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: FT Press, 2005

    0132161613 / 9780132161619

    • Brossura

    Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condizione: Usato - Buono

    EUR 5,94

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    Quantità: 1 disponibile

    Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condizione: Usato - Molto buono

    EUR 5,94

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    Quantità: 1 disponibile

    Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: FT Press, 2005

    0132161613 / 9780132161619

    • Brossura

    Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condizione: Usato - Buono

    EUR 5,94

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    Quantità: 1 disponibile

    Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condizione: Usato - Molto buono

    EUR 5,94

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    Quantità: 1 disponibile

    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Pearson Education (US), 2010

    0132161613 / 9780132161619

    • Brossura

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condizione: Usato - Buono

    EUR 5,99

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    Quantità: 1 disponibile

    Paperback. Condizione: Good. What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.…

  • Lingua: Inglese

    Editore: Pearson Education (US), 2010

    0132161613 / 9780132161619

    • Brossura

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

    Venditore con 4 stelle
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    Condizione: Usato - Molto buono

    EUR 5,99

     Spedizione gratuita 
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    Quantità: 1 disponibile

    Paperback. Condizione: Very Good. What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.…

  • Lingua: Inglese

    Editore: Harvard Business Review Press (edition 1), 2018

    163369268X / 9781633692688

    • Rilegato

    Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condizione: Usato - Molto buono

    EUR 6,10

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    Quantità: 1 disponibile

    Hardcover. Condizione: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red

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    Condizione: Usato - Molto buono

    EUR 2,75

    EUR 3,33 spedizione 
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    Quantità: 1 disponibile

    Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condizione: Usato - Molto buono

    EUR 6,54

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    Quantità: 1 disponibile

    Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condizione: Usato - Buono

    EUR 6,54

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    Quantità: 2 disponibili

    Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condizione: Usato - Molto buono

    EUR 6,54

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    Quantità: 2 disponibili

    Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Harvard Business Review Press, 2018

    163369268X / 9781633692688

    • Rilegato

    Da: Hawking Books, Edgewood, TX, U.S.A.Hawking Books

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    Condizione: Usato - Molto buono

    EUR 6,83

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    Quantità: 1 disponibile

    Condizione: Very Good. Very Good Condition. Five star seller - Buy with confidence.