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Aggiungi al carrelloCondizione: New. pp. 176.
Condizione: New. pp. 176.
EUR 26,89
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 176.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2016
ISBN 10: 1784710946 ISBN 13: 9781784710941
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 42,44
Quantità: 3 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This pioneering book addresses some of the key challenges that firms encounter when they enter low-income markets and offers solutions - based on empirical evidence - for those firms already operating in such a difficult arena.The Base of the Pyramid (BoP) has become a popular area for firms to search for new business potential. However, serving the BoP requires a fundamentally different approach to doing business and presents a new and unique set of organizational challenges. In this book, Patrick Vermeulen and Edgar Hütte discuss some of the key challenges firms are confronted with when operating in BoP markets. Based on empirical evidence from various companies across the globe, the authors provide valuable insights into how firms can deal with these challenges. With the rapid growth of developing countries, Western firms should be more aware of the potential problems when entering these markets; this book will help those making the crucial choices necessary to resolve these issues.This book will appeal to academics and students in international business or business administration. It will also prove an essential resource for practitioners that are active in, or are considering moving into, low-income markets.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 41,77
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2016
ISBN 10: 1784710946 ISBN 13: 9781784710941
Da: BookstoYou, Hay-on-Wye, HEREF, Regno Unito
EUR 29,84
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. Unread. Very good book.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2016
ISBN 10: 1784710946 ISBN 13: 9781784710941
Da: WYEMART LIMITED, HEREFORD, Regno Unito
EUR 36,15
Quantità: 4 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good.
EUR 42,46
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. reprint edition. 176 pages. 9.13x6.54x0.39 inches. In Stock.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2016
ISBN 10: 1784710946 ISBN 13: 9781784710941
Da: Rarewaves.com UK, London, Regno Unito
EUR 39,18
Quantità: 3 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This pioneering book addresses some of the key challenges that firms encounter when they enter low-income markets and offers solutions - based on empirical evidence - for those firms already operating in such a difficult arena.The Base of the Pyramid (BoP) has become a popular area for firms to search for new business potential. However, serving the BoP requires a fundamentally different approach to doing business and presents a new and unique set of organizational challenges. In this book, Patrick Vermeulen and Edgar Hütte discuss some of the key challenges firms are confronted with when operating in BoP markets. Based on empirical evidence from various companies across the globe, the authors provide valuable insights into how firms can deal with these challenges. With the rapid growth of developing countries, Western firms should be more aware of the potential problems when entering these markets; this book will help those making the crucial choices necessary to resolve these issues.This book will appeal to academics and students in international business or business administration. It will also prove an essential resource for practitioners that are active in, or are considering moving into, low-income markets.