Harris ralph seldon arthur (43 risultati)

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New. The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification.…

Paperback. Condizione: New. The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification.…

Paperback. Condizione: New. The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification.…

hardcover. Condizione: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

Soft cover. Condizione: Near Fine. 1st Edition. 110pp Hobart p/b no 26.

Paperback. Condizione: Brand New. 93 pages. 7.75x5.00x0.25 inches. In Stock.

Condizione: New.

Softcover. Condizione: Very Good. Condizione sovraccoperta: N/A. xvi, 112pp. Pictorial laminated light card covers. Light chipping to edges and wear to covers. Internally, neat, clean, bright and tight. 8vo.

Hardcover. Condizione: Near Fine. (1962), First Edition, Near Fine/Very Good to Fine dj, octavo, 304pp., brown cloth hardcover, bright gold lettering on backstrip, unclipped (30s) dj with a couple short tears along top edge but colorful and solid, binding tight, owner's bookplate & inked name on front endpapers o/w text unmarked.…

Condizione: New. In English.

Condizione: Good. 1962. First Edition. 304 pages. Blue pictorial dust jacket over black cloth with gilt lettering. Pages and binding are presentable with no major defects. Minor issues present such as mild cracking, inscriptions, inserts, light foxing, tanning and thumb marking. Boards have mild shelf wear with light rubbing and corner bumping. Some light marking and tanning. Unclipped jacket has moderate edge wear with tears, chips, and some areas of loss. Noticeable rubbing and marking.…

Condizione: Good. 1st ed. Light wear to boards. Content is clean and has light toning. DJ with some edge wear, small tears and creasing.

Condizione: Good. 1962. First Edition. 304 pages. Illustrated dust jacket over black cloth boards. Gilt lettering. Clean pages with light tanning and mild foxing throughout. Moderate tanning to free endpapers due to dust jacket flaps. Pencil markings to front free endpaper. Binding remains firm. Boards have mild edge-wear with slight rubbing to surfaces and bumping to corners. Gilt lettering is bright and clear. Minor wear marks to boards. Unclipped jacket. Panels and spine have light edgewear with tears and creases. Minor loss to spine and edges. Moderate tanning and wear marks to flaps, panels and spine. …

Hardcover. Condizione: Good. Light wear to boards. Content is clean and bright. Good DJ.

Cloth, Gilt Titles. Condizione: About Fine. Condizione sovraccoperta: VG+. First Edition. Book shows how advertising is working and should work in a free society. 215pp. Bright, clean, unmarked copy with a sound binding. No wear to cloth. Dustjacket is nearly similar with just a littleedge wear. Weight, 525g. We ship Worldwide, use both Canada Post and the United States Postal Service, and offer postal charges based on our actual costs, without overcharging. Size: 4to - over 9¾" - 12" tall. Book. …

Condizione: New.

Condizione: Good. 1963. Reprint. 346 pages. Pictorial jacket over cloth. Book is in better condition than most examples of this age. Neat, clean, well bound pages with very minimal foxing, tanning and thumbing. Small inscriptions and neat labels may be present. Boards have mild shelf wear with light rubbing and corner bumping. Some light marking and sunning. Unclipped jacket has light edge wear with minor tears and chipping. Mild rubbing and marking.…

Condizione: As New. Unread book in perfect condition.

Cloth. Condizione: Fine. Condizione sovraccoperta: Very Good. First Edition. xxiii, 304 pp. The jacket ias a 3/4" closed tear at the head of the spine. Published for the Institute of Economic Affairs.

Condizione: New.

Condizione: Good. 1959. First Published. 216 pages. Yellow dust jacket over red cloth covered boards with gilt. Pages remain clear with minimal tanning and foxing. Split to paper at front hinge. Binding remains firm. Boards have mild edge-wear with slight rubbing to surfaces. Mild crushing to spine ends. Gilt lettering is bright and clear. Book has a slight forward lean. Unclipped jacket has light edge-wear with tears and creasing. Damp stained front panel. Moderate tanning to spine.…

Paperback. Condizione: Very Good. The cover has a little wear, with a few scuffs on the edges. The page edges are lightly foxed. 249 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size D: 7"-8" Tall (177-203mm).

Condizione: New.

Hardcover. Condizione: Very Good. Hardcover with plastic protected unclipped dust jacket. Third edition. Tanning to jacket spine and mild shelfwear to front and rear. Board edges rubbed, faint marks to page block and minor foxing to endpapers. Spine is tight and pages are clean and unmarked throughout. Very good condition. AD. Used.…

gebundene Ausgabe. Condizione: Gut. 215 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 530.…

Condizione: New.

Condizione: Very Good. 1963. Hardback. Fine in good dust wrapper. DW showing some shelfwear with nicks and tears to edges and spine, remains in good condition. . . . .

Hardcover. Condizione: Very Good. Condizione sovraccoperta: N/A. 1st Edition. 346pp. Red leather-covered boards; gilt border on front, gilt titles on spine; top text block edge sprayed red. 8vo. Lightly rubbed spine ends. Fore and bottom text block edges starting to tan and fox. Very occasional pencil annotation to margins; otherwise, internally neat, clean, bright and tight.…

Hardcover. Condizione: Very Good. Dust Jacket Included. hardback, 8vo, 306pp, slight browning, text clean and sound, no inscriptions, editor's compliments slip laid Very Good / Very Good dustwrapper.